590: Butter boards and milk manga - the renaissance of dairy
<div>Dairy products may be perceived as 'much-loved by uninspiring' in some quarters, but there's plenty of work being done to change the category's image.<br>
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In this episode of the Food Matters Live podcast, recorded at our Dublin event, we discover how it's being transformed through the prism seven consumer lifestyle pathways.<br>
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We learn about communal dining trends driving butter and cheese boards across Gen Z, and "prejuvenation" - where 20-somethings obsess over aging and drive collagen-infused dairy innovation.<br>
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And there is a GLP-1 angle. As appetite suppressors change how people experience food, dairy is leaning into sensory innovation - texture (yogurts with three different textures in one pot), olfactory cues (fragrance as a purchase driver in Chinese RTD teas), and maximalist joy. <br>
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From milk manga comics revealed as Japanese schoolchildren empty their bottles, to Velveeta's unapologetic 100-year celebration with nail polish and candles, dairy's future isn't about being healthy and boring - it's about nutrient density delivered with color, fun, and connection.</div>