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Jack and Mark reunite in the Candour studio to discuss the important search marketing news from April 2024.
Everything from Microsoft's answer to Google Discover, Brave Search's new AI-powered search experience and Google's answer to the recent site reputation abuse (AKA parasite SEO).
Time stamps:
00:00:00 - Intro
00:00:57 - Sponsor: Wix Studio
00:02:38 - Sponsor: AlsoAsked
00:04:24 - Microsoft Start releases its AI policy
00:16:39 - Brave Search launches Answer With AI
00:33:34 - Site reputation abuse
00:44:21 - Outro
Resources:
- Microsoft Start's AI policy: https://www.linkedin.com/posts/glenngabe_microsoft-ai-seo-activity-7181640732221288449-dnxp/
- Brave Search's Answer With AI https://brave.com/blog/answer-with-ai/
- Google documentation on site reputation abuse: https://developers.google.com/search/docs/essentials/spam-policies#:~:text=Site%20reputation%20abuse%20is%20when,first%2Dparty%20site's%20ranking%20signals
- Google will use both manual actions and algorithmic updates to tackle site reputation abuse: https://www.seroundtable.com/google-site-reputation-abuse-spam-37231.html
- Forbes blocks its coupon directory: https://www.seroundtable.com/forbes-coupon-directory-google-block-37269.html
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Andy Frobisher joins Jack on the podcast this week to discuss website migrations for ecommerce businesses. Andy & Jack answer questions including:
- Why do businesses migrate?
- What types of site migrations are there?
- When’s the best time to migrate?
- When should the SEO team be involved in the migration process?
- The common pitfalls of site migrations
- Some opportunities and benefits of migrating
Follow Andy:
Website: https://andyfrobisher.com/
LinkedIn: https://www.linkedin.com/in/andy-frobisher/
Twitter: https://twitter.com/andy_frobisher
Andy's BrightonSEO talk: https://www.youtube.com/watch?v=GFV0Onve6_Y
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Adam Di Frisco joins Jack Chambers-Ward on this week's podcast to discuss Baidu and how Google is becoming more like Baidu. Topics covered include:
- Common misconceptions about Baidu
- Baidu ranking factors (study by Jademond)
- How heavily is Baidu used in China?
- The similarities between Google and Baidu
- Why are spam penalties harsher on Baidu
Time stamps:
00:00:21 - Intro
00:01:44 - Sponsor: AlsoAsked
00:03:29 - Sponsor: Optmyzr
00:05:50 - Interview with Adam Di Frisco
00:56:40 - Outro
Sponsors:
This episode is sponsored by Optmyzr, go to optmyzr.com to start your two-week free trial today.
This episode is also sponsored by AlsoAsked. Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.
Show notes:
Matt Tutt joins Search With Candour this week to discuss how to make the web more sustainable:
- The resources required for data centres
- How easy it is to use green web hosting
- Reducing image sizes
- Reducing crawl budgets
- Should we have a universal crawler?
- Putting pressure on CMSs to use renewable energy sources
Resources:
- Matt's climate change +SEO survey for Search Engine Land: https://searchengineland.com/climate-change-seo-survey-making-web-more-sustainable-438209
- The Green Web Foundation: https://www.thegreenwebfoundation.org/
Michelle Barker - A greener web: https://youtu.be/EfPoOt7T5lg?si=o7Dn16CkBsaokIu9
Sponsors: This episode is sponsored by Optmyzr, the modern PPC management software built for PPC people. Go to optmyzr.com to start your two-week free trial today.
This episode is also sponsored by AlsoAsked. Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.
Show notes:
Mark Williams-Cook and Jack Chambers-Ward are reunited in the Candour studio to discuss: