<p><strong>Sponsors:</strong></p>
<p><a href="https://www.wix.com/studio?utm_campaign=pa_podcast_studio_all_brnd_all_en_04/22_all__Candour%5E2&experiment_id=%5Eefficiency%5E%5Ehp">This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.</a></p>
<p><a href="https://alsoasked.com/?utm_campaign=podcast">This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.</a></p>
<p><strong>Show notes:</strong></p>
<p>Jack and Mark reunite in the Candour studio to discuss the important search marketing news from April 2024.</p>
<p>Everything from Microsoft's answer to Google Discover, Brave Search's new AI-powered search experience and Google's answer to the recent site reputation abuse (AKA parasite SEO).</p>
<p><strong>Time stamps:</strong></p>
<p>00:00:00 - Intro</p>
<p>00:00:57 - Sponsor: Wix Studio</p>
<p>00:02:38 - Sponsor: AlsoAsked</p>
<p>00:04:24 - Microsoft Start releases its AI policy</p>
<p>00:16:39 - Brave Search launches Answer With AI</p>
<p>00:33:34 - Site reputation abuse</p>
<p>00:44:21 - Outro</p>
<p><strong>Resources:</strong></p>
<ul>
<li>Microsoft Start's AI policy:
<a href="https://www.linkedin.com/posts/glenngabe_microsoft-ai-seo-activity-7181640732221288449-dnxp/" target="_blank" rel="noopener noreferer">https://www.linkedin.com/posts/glenngabe_microsoft-ai-seo-activity-7181640732221288449-dnxp/</a></li>
<li>Brave Search's Answer With AI
<a href="https://brave.com/blog/answer-with-ai/" target="_blank" rel="noopener noreferer">https://brave.com/blog/answer-with-ai/</a></li>
<li>Google documentation on site reputation abuse:
<a href="https://developers.google.com/search/docs/essentials/spam-policies#:~:text=Site%20reputation%20abuse%20is%20when,first%2Dparty%20site's%20ranking%20signals" target="_blank" rel="noopener noreferer">https://developers.google.com/search/docs/essentials/spam-policies#:~:text=Site%20reputation%20abuse%20is%20when,first%2Dparty%20site's%20ranking%20signals</a></li>
<li>Google will use both manual actions and algorithmic updates to tackle site reputation abuse:
<a href="https://www.seroundtable.com/google-site-reputation-abuse-spam-37231.html" target="_blank" rel="noopener noreferer">https://www.seroundtable.com/google-site-reputation-abuse-spam-37231.html</a></li>
<li>Forbes blocks its coupon directory:
<a href="https://www.seroundtable.com/forbes-coupon-directory-google-block-37269.html" target="_blank" rel="noopener noreferer">https://www.seroundtable.com/forbes-coupon-directory-google-block-37269.html</a></li>
</ul>
