Specifically, Oliver discusses:<ul><li>Why the eCommerce 'data hype' hasn't even kicked off yet.</li><li>Which data points were used as a the Managing Director of a global brand</li><li>What he misses and doesn't miss about being a retailer.</li><li>ROAS (a little debate) and attribution and how they impact on retailers</li></ul>To connect with Oliver, <a href="https://www.linkedin.com/in/oliver-spark/" target="_blank">click here</a>.To find out more about Sweet Analytics, <a href="https://sweetanalytics.com/" target="_blank">click here</a>.

<description>&lt;p&gt;Specifically, Oliver discusses:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Why the eCommerce 'data hype' hasn't even kicked off yet.&lt;/li&gt;&lt;li&gt;Which data points were used as a the Managing Director of a global brand&lt;/li&gt;&lt;li&gt;What he misses and doesn't miss about being a retailer.&lt;/li&gt;&lt;li&gt;ROAS (a little debate) and attribution and how they impact on retailers&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;To connect with Oliver, &lt;a href="https://www.linkedin.com/in/oliver-spark/" target="_blank"&gt;click here&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;To find out more about Sweet Analytics, &lt;a href="https://sweetanalytics.com/" target="_blank"&gt;click here&lt;/a&gt;.&lt;/p&gt;
</description>

In this episode, Oliver Spark, founder of Sweet Analytics shares insights on his journey with customer data and how it helped him grow the White Company from £6m to £50m.

Growing a brand from £6m to £50m with data

Specifically, Phill discusses:<ul><li>The value of customer data  - the real insight</li><li>Customer Data Platforms  - what are they and who needs one</li><li>Design vs. Deployment - what's the debate and why?</li></ul>To find out more about PAASE, <a href="https://www.paase.co.uk/" target="_blank">click here</a>.To connect with Phill on Linkedin, <a href="https://www.linkedin.com/in/phillmanson/" target="_blank">click here</a>.

<description>&lt;p&gt;Specifically, Phill discusses:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;The value of customer data  - the real insight&lt;/li&gt;&lt;li&gt;Customer Data Platforms  - what are they and who needs one&lt;/li&gt;&lt;li&gt;Design vs. Deployment - what's the debate and why?&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;To find out more about PAASE, &lt;a href="https://www.paase.co.uk/" target="_blank"&gt;click here&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;To connect with Phill on Linkedin, &lt;a href="https://www.linkedin.com/in/phillmanson/" target="_blank"&gt;click here&lt;/a&gt;.&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt; &lt;/p&gt;
</description>

In this episode, Phill Manson, MD of PAASE discusses how a retention led strategy can increase sales and conversion.

How can brands maximise value from customer data across multi channel?

Specifically, Jamie discussses:<ul><li>Dr. Squatch's history and how our view on marketplaces has changed over time</li><li>Their advertising strategy on Amazon, how that fits in with their overall marketing mix, and the tests they've run to confirm/validate that</li><li>Trends that she's seeing in the marketplace/online retail space.</li></ul>To connect with Jamie directly, <a href="https://www.linkedin.com/in/jamieroller/" target="_blank">click here</a>.

<description>&lt;p&gt;Specifically, Jamie discussses:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Dr. Squatch's history and how our view on marketplaces has changed over time&lt;/li&gt;&lt;li&gt;Their advertising strategy on Amazon, how that fits in with their overall marketing mix, and the tests they've run to confirm/validate that&lt;/li&gt;&lt;li&gt;Trends that she's seeing in the marketplace/online retail space.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;To connect with Jamie directly, &lt;a href="https://www.linkedin.com/in/jamieroller/" target="_blank"&gt;click here&lt;/a&gt;.&lt;/p&gt;&lt;p&gt; &lt;/p&gt;
</description>

In this episode, Jamie Roller from Dr. Squatch discusses how marketplaces, like Amazon, fit into a brand's overall eCommerce strategy and drive lower CPAs by capturing high-intent customers.

How DTC-first brands can use retail marketplaces to improve acquisition costs

Specifically, they discuss:<ul><li>Some practical number on deliverability</li><li>Why it shouldn't be neglected</li><li>How automations can affect deliverability.</li></ul>To connect with Israa, <a href="https://www.linkedin.com/in/israa-a-aa855323/">click here</a>.To get Israa's deliverability guide, <a href="https://www.thewinbox.com/blog/landing-in-spam">click here</a>.

<description>&lt;p&gt;Specifically, they discuss:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Some practical number on deliverability&lt;/li&gt;&lt;li&gt;Why it shouldn't be neglected&lt;/li&gt;&lt;li&gt;How automations can affect deliverability.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;To connect with Israa, &lt;a href="https://www.linkedin.com/in/israa-a-aa855323/"&gt;click here&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;To get Israa's deliverability guide, &lt;a href="https://www.thewinbox.com/blog/landing-in-spam"&gt;click here&lt;/a&gt;.&lt;/p&gt;&lt;p&gt; &lt;/p&gt;
</description>

In this episode, Israa Alrawi from The Winbox, discusses why Shopify store owners need to pay more attention to deliverability.

Why email deliverability is harming your bottom line

Specifically, Rhona discusses:<ul><li>Why brands get sweaty palms when it comes to sustainability</li><li>What is sustainable and what isn't.</li><li>Does more sustainability mean less profitability?</li></ul>To find out more about Rhona's upcoming workshops, <a href="https://iregen.online/workshop/" target="_blank">click here</a>.To connect on Linkedin, <a href="https://www.linkedin.com/in/rhona-morrell/" target="_blank">click here.</a>

<description>&lt;p&gt;Specifically, Rhona discusses:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Why brands get sweaty palms when it comes to sustainability&lt;/li&gt;&lt;li&gt;What is sustainable and what isn't.&lt;/li&gt;&lt;li&gt;Does more sustainability mean less profitability?&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;To find out more about Rhona's upcoming workshops, &lt;a href="https://iregen.online/workshop/" target="_blank"&gt;click here&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;To connect on Linkedin, &lt;a href="https://www.linkedin.com/in/rhona-morrell/" target="_blank"&gt;click here.&lt;/a&gt;&lt;/p&gt;&lt;p&gt; &lt;/p&gt;
</description>

In this episode, Rhona Morrell discusses the  true impact of sustainability and what it does and doesn't mean for eCommerce brands.

Sustainability, eCommerce and its impact?

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