Specifically, Jamie discussses:<ul><li>Dr. Squatch's history and how our view on marketplaces has changed over time</li><li>Their advertising strategy on Amazon, how that fits in with their overall marketing mix, and the tests they've run to confirm/validate that</li><li>Trends that she's seeing in the marketplace/online retail space.</li></ul>To connect with Jamie directly, <a href="https://www.linkedin.com/in/jamieroller/" target="_blank">click here</a>.

<description>&lt;p&gt;Specifically, Jamie discussses:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Dr. Squatch's history and how our view on marketplaces has changed over time&lt;/li&gt;&lt;li&gt;Their advertising strategy on Amazon, how that fits in with their overall marketing mix, and the tests they've run to confirm/validate that&lt;/li&gt;&lt;li&gt;Trends that she's seeing in the marketplace/online retail space.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;To connect with Jamie directly, &lt;a href="https://www.linkedin.com/in/jamieroller/" target="_blank"&gt;click here&lt;/a&gt;.&lt;/p&gt;&lt;p&gt; &lt;/p&gt;
</description>

In this episode, Jamie Roller from Dr. Squatch discusses how marketplaces, like Amazon, fit into a brand's overall eCommerce strategy and drive lower CPAs by capturing high-intent customers.

Shopify Across the Pond

How DTC-first brands can use retail marketplaces to improve acquisition costs

How DTC-first brands can use retail marketplaces to improve acquisition costs

Description