<description>&lt;p&gt;&lt;section class="l-section wpb_row height_custom"&gt;&lt;div class="l-section-h i-cf"&gt;&lt;div class="g-cols vc_row via_flex valign_top type_default stacking_default"&gt;&lt;div class="vc_col-sm-12 vc_col-lg-8 vc_col-md-8 wpb_column vc_column_container"&gt;&lt;div class="vc_column-inner"&gt;&lt;div class="wpb_wrapper"&gt;&lt;div class="wpb_text_column"&gt;&lt;div class="wpb_wrapper"&gt;&lt;/p&gt; &lt;h1&gt;Best Minds: Randall Zisler&lt;/h1&gt; &lt;p&gt; &lt;/div&gt;&lt;/div&gt;&lt;div class="w-separator size_small"&gt;&lt;/div&gt;&lt;div class="w-image align_none"&gt;&lt;div class="w-image-h"&gt;&lt;img width="1024" height="412" src="https://www.rclco.com/wp-content/uploads/2025/09/Best-Minds-E49-Randy-Zisler-1024x412.webp" class="attachment-large size-large" alt="" loading="lazy" decoding="async" srcset="https://www.rclco.com/wp-content/uploads/2025/09/Best-Minds-E49-Randy-Zisler-1024x412.webp 1024w, https://www.rclco.com/wp-content/uploads/2025/09/Best-Minds-E49-Randy-Zisler-300x121.webp 300w, https://www.rclco.com/wp-content/uploads/2025/09/Best-Minds-E49-Randy-Zisler-600x241.webp 600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class="w-separator size_small"&gt;&lt;/div&gt;&lt;div class="wpb_text_column us_custom_4e55af8d has_text_color"&gt;&lt;div class="wpb_wrapper"&gt;&lt;p&gt;&lt;b&gt;September 23, 2025&lt;/b&gt;&lt;/p&gt; &lt;/div&gt;&lt;/div&gt;&lt;div class="wpb_text_column"&gt;&lt;div class="wpb_wrapper"&gt;&lt;p&gt;By &lt;a href="/leadership/taylor-mammen/"&gt;&lt;u&gt;Taylor Mammen, CEO, RCLCO Fund Advisors&lt;/u&gt;&lt;/a&gt;&lt;/p&gt; &lt;/div&gt;&lt;/div&gt;&lt;div class="w-separator size_small"&gt;&lt;/div&gt;&lt;div class="wpb_text_column"&gt;&lt;div class="wpb_wrapper"&gt; &lt;/div&gt;&lt;/div&gt;&lt;div class="w-separator size_small"&gt;&lt;/div&gt;&lt;div class="wpb_text_column"&gt;&lt;div class="wpb_wrapper"&gt;&lt;/p&gt; &lt;h2&gt;What are the biggest mistakes in real estate investing, and how can they be avoided?&lt;/h2&gt; &lt;p&gt;In this episode of &lt;a href="/pub_cat/podcast/"&gt;&lt;em&gt;Conversations with the Best Minds in Real Estate&lt;/em&gt;&lt;/a&gt;, Taylor Mammen, CEO of RCLCO Fund Advisors, sits down with Randall Zisler, Ph.D., Co-Founder of Zisler Capital Associates, LLC, a research, investment banking and expert witness firm that serves global institutional investors and managers, about his new book &lt;a href="https://www.amazon.com/Commercial-Real-Estate-Investing-Evidence-Based/dp/1394326378"&gt;Commercial Real Estate Investing: An Evidence-Based Approach to Risk Management, Strategic Valuation, and Enhanced Returns&lt;/a&gt;.&lt;/p&gt; &lt;/div&gt;&lt;/div&gt;&lt;div class="w-separator size_small"&gt;&lt;/div&gt;&lt;div class="w-actionbox us_custom_eee5d1a8 has_text_color color_secondary controls_right"&gt;&lt;div class="w-actionbox-text"&gt;&lt;div class="w-actionbox-description"&gt;&lt;p&gt;&lt;em&gt;“The book is about, well, let me put it this way: it&amp;#8217;s not an attack. I think attack is the wrong word. I would call it a full frontal critique of an industry that has been slow to join the capital markets, and what I focus on [in particular] is the conspicuous inattention to risk.”&lt;/em&gt;&lt;/p&gt; &lt;p&gt;&lt;strong&gt;&amp;#8211; Randall on what to expect from the book, and why he wrote it&lt;/strong&gt;&lt;/p&gt; &lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class="w-separator size_small"&gt;&lt;/div&gt;&lt;div class="wpb_text_column"&gt;&lt;div class="wpb_wrapper"&gt;&lt;p&gt;Randall discusses his career path through real estate and academia, detailing experiences that inspired him to write the book, including the biggest myths and mistakes he has observed over his career, what can be done to avoid them, and what can happen if they are left unchecked.&lt;/p&gt; &lt;/div&gt;&lt;/div&gt;&lt;div class="w-separator size_small"&gt;&lt;/div&gt;&lt;div class="w-actionbox us_custom_eee5d1a8 has_text_color color_primary controls_right"&gt;&lt;div class="w-actionbox-text"&gt;&lt;div class="w-actionbox-description"&gt;&lt;p&gt;&lt;em&gt;“Real estate is not hermetically sealed from the political and social context in which it I immersed. And, you know, I often say that anything that occurs over the ground, on the ground, or under the ground, has a spatial dimension — and that&amp;#8217;s real estate.”&lt;/em&gt;&lt;/p&gt; &lt;p&gt;&lt;strong&gt;– Randall on real estate’s place in, and impact on, society and our political climate&lt;/strong&gt;&lt;/p&gt; &lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class="w-separator size_small"&gt;&lt;/div&gt;&lt;div class="w-btn-wrapper align_center"&gt;&lt;a class="w-btn us-btn-style_1" href="https://www.amazon.com/Commercial-Real-Estate-Investing-Evidence-Based/dp/1394326378"&gt;&lt;span class="w-btn-label"&gt;Purchase Book&lt;/span&gt;&lt;/a&gt;&lt;/div&gt;&lt;div class="w-separator size_medium with_line width_default thick_2 style_solid color_border align_center"&gt;&lt;div class="w-separator-h"&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class="wpb_text_column"&gt;&lt;div class="wpb_wrapper"&gt;&lt;/p&gt; &lt;h3&gt;About Randall Zisler&lt;/h3&gt; &lt;p&gt;&lt;strong&gt;Co-Founder of Zisler Capital Associates, LLC&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;&lt;a href="https://www.zislercapital.com/about-us"&gt;Randall Zisler, Ph.D&lt;/a&gt;., is Co-Founder of Zisler Capital Associates, LLC, a research, investment banking and expert witness firm that serves global institutional investors and managers.&lt;/p&gt; &lt;p&gt;He was a Princeton University professor who taught economics, finance and planning; real estate research director at Goldman Sachs and Nomura Securities; co-head of investment banking at Jones Lang LaSalle; a partner at Pension Consulting Alliance; and CIO to Merv Griffin.&lt;/p&gt; &lt;p&gt;Randy has consummated over $6 billion of transactions, written hundreds of papers and advised numerous pension funds, money managers and developers.&lt;/p&gt; &lt;p&gt;He holds an undergraduate degree, two master degrees and a Ph.D. from Princeton University; he also holds a master degree in civil engineering and risk simulation.&lt;/p&gt; &lt;/div&gt;&lt;/div&gt;&lt;div class="w-separator size_small with_line width_default thick_1 style_solid color_border align_center"&gt;&lt;div class="w-separator-h"&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class="wpb_text_column"&gt;&lt;div class="wpb_wrapper"&gt;&lt;/p&gt; &lt;h3&gt;About Taylor Mammen&lt;/h3&gt; &lt;p&gt;&lt;strong&gt;CEO, RCLCO Fund Advisors (RFA)&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;&lt;a href="/leadership/taylor-mammen/"&gt;Taylor Mammen&lt;/a&gt; is Chief Executive Officer of RCLCO Fund Advisors (RFA), which advises institutional investors on all aspects of their complex real estate investment portfolios, from strategy development to underwriting and asset management. Taylor helped pioneer this business beginning in the aftermath of the Global Financial Crisis, when several prominent pension funds turned to RFA with the goal to construct better performing and more resilient real estate portfolios, and has grown it to become a highly respected institutional real estate advisor, working with some of the largest and most dynamic institutional investors in the world. In the process, Taylor and RFA have sourced, underwritten, and overseen investments on behalf of clients well in excess of $10 billion. Taylor leads the firm’s institutional investor client relationships and is responsible for the firm’s growth and development, in addition to serving on the boards of clients’ portfolio companies.&lt;/p&gt; &lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;div class="vc_col-sm-12 vc_col-lg-4 vc_col-md-4 wpb_column vc_column_container"&gt;&lt;div class="vc_column-inner"&gt;&lt;div class="wpb_wrapper"&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/div&gt;&lt;/section&gt;&lt;section class="l-section wpb_row us_custom_c70c97eb height_custom"&gt;&lt;div class="l-section-h i-cf"&gt;&lt;div class="g-cols vc_row via_flex valign_top type_default stacking_default"&gt;&lt;div class="vc_col-sm-12 wpb_column vc_column_container"&gt;&lt;div class="vc_column-inner"&gt;&lt;div class="wpb_wrapper"&gt;&lt;div class="wpb_text_column"&gt;&lt;div class="wpb_wrapper"&gt;&lt;/p&gt; &lt;h2&gt;Related Articles&lt;/h2&gt; &lt;p&gt; &lt;/div&gt;&lt;/div&gt;&lt;div class="w-separator size_small"&gt;&lt;/div&gt;&lt;div class="w-grid type_carousel layout_131202 cols_3 overflow_hidden" id="us_grid_2" style="--gap:1rem;"&gt;&lt;div class="w-grid-list owl-carousel navstyle_circle navpos_outside" style="--arrows-size:1.8rem;"&gt; 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Conversations with the Best Minds in Real Estate

RCLCO Real Estate Consulting

Best Minds: Randall Zisler

SEP 23, 202546 MIN
Conversations with the Best Minds in Real Estate

Best Minds: Randall Zisler

SEP 23, 202546 MIN

Description

<p><section class="l-section wpb_row height_custom"><div class="l-section-h i-cf"><div class="g-cols vc_row via_flex valign_top type_default stacking_default"><div class="vc_col-sm-12 vc_col-lg-8 vc_col-md-8 wpb_column vc_column_container"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="wpb_text_column"><div class="wpb_wrapper"></p> <h1>Best Minds: Randall Zisler</h1> <p> </div></div><div class="w-separator size_small"></div><div class="w-image align_none"><div class="w-image-h"><img width="1024" height="412" src="https://www.rclco.com/wp-content/uploads/2025/09/Best-Minds-E49-Randy-Zisler-1024x412.webp" class="attachment-large size-large" alt="" loading="lazy" decoding="async" srcset="https://www.rclco.com/wp-content/uploads/2025/09/Best-Minds-E49-Randy-Zisler-1024x412.webp 1024w, https://www.rclco.com/wp-content/uploads/2025/09/Best-Minds-E49-Randy-Zisler-300x121.webp 300w, https://www.rclco.com/wp-content/uploads/2025/09/Best-Minds-E49-Randy-Zisler-600x241.webp 600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></div></div><div class="w-separator size_small"></div><div class="wpb_text_column us_custom_4e55af8d has_text_color"><div class="wpb_wrapper"><p><b>September 23, 2025</b></p> </div></div><div class="wpb_text_column"><div class="wpb_wrapper"><p>By <a href="/leadership/taylor-mammen/"><u>Taylor Mammen, CEO, RCLCO Fund Advisors</u></a></p> </div></div><div class="w-separator size_small"></div><div class="wpb_text_column"><div class="wpb_wrapper"> </div></div><div class="w-separator size_small"></div><div class="wpb_text_column"><div class="wpb_wrapper"></p> <h2>What are the biggest mistakes in real estate investing, and how can they be avoided?</h2> <p>In this episode of <a href="/pub_cat/podcast/"><em>Conversations with the Best Minds in Real Estate</em></a>, Taylor Mammen, CEO of RCLCO Fund Advisors, sits down with Randall Zisler, Ph.D., Co-Founder of Zisler Capital Associates, LLC, a research, investment banking and expert witness firm that serves global institutional investors and managers, about his new book <a href="https://www.amazon.com/Commercial-Real-Estate-Investing-Evidence-Based/dp/1394326378">Commercial Real Estate Investing: An Evidence-Based Approach to Risk Management, Strategic Valuation, and Enhanced Returns</a>.</p> </div></div><div class="w-separator size_small"></div><div class="w-actionbox us_custom_eee5d1a8 has_text_color color_secondary controls_right"><div class="w-actionbox-text"><div class="w-actionbox-description"><p><em>“The book is about, well, let me put it this way: it&#8217;s not an attack. I think attack is the wrong word. I would call it a full frontal critique of an industry that has been slow to join the capital markets, and what I focus on [in particular] is the conspicuous inattention to risk.”</em></p> <p><strong>&#8211; Randall on what to expect from the book, and why he wrote it</strong></p> </div></div></div><div class="w-separator size_small"></div><div class="wpb_text_column"><div class="wpb_wrapper"><p>Randall discusses his career path through real estate and academia, detailing experiences that inspired him to write the book, including the biggest myths and mistakes he has observed over his career, what can be done to avoid them, and what can happen if they are left unchecked.</p> </div></div><div class="w-separator size_small"></div><div class="w-actionbox us_custom_eee5d1a8 has_text_color color_primary controls_right"><div class="w-actionbox-text"><div class="w-actionbox-description"><p><em>“Real estate is not hermetically sealed from the political and social context in which it I immersed. And, you know, I often say that anything that occurs over the ground, on the ground, or under the ground, has a spatial dimension — and that&#8217;s real estate.”</em></p> <p><strong>– Randall on real estate’s place in, and impact on, society and our political climate</strong></p> </div></div></div><div class="w-separator size_small"></div><div class="w-btn-wrapper align_center"><a class="w-btn us-btn-style_1" href="https://www.amazon.com/Commercial-Real-Estate-Investing-Evidence-Based/dp/1394326378"><span class="w-btn-label">Purchase Book</span></a></div><div class="w-separator size_medium with_line width_default thick_2 style_solid color_border align_center"><div class="w-separator-h"></div></div><div class="wpb_text_column"><div class="wpb_wrapper"></p> <h3>About Randall Zisler</h3> <p><strong>Co-Founder of Zisler Capital Associates, LLC</strong></p> <p><a href="https://www.zislercapital.com/about-us">Randall Zisler, Ph.D</a>., is Co-Founder of Zisler Capital Associates, LLC, a research, investment banking and expert witness firm that serves global institutional investors and managers.</p> <p>He was a Princeton University professor who taught economics, finance and planning; real estate research director at Goldman Sachs and Nomura Securities; co-head of investment banking at Jones Lang LaSalle; a partner at Pension Consulting Alliance; and CIO to Merv Griffin.</p> <p>Randy has consummated over $6 billion of transactions, written hundreds of papers and advised numerous pension funds, money managers and developers.</p> <p>He holds an undergraduate degree, two master degrees and a Ph.D. from Princeton University; he also holds a master degree in civil engineering and risk simulation.</p> </div></div><div class="w-separator size_small with_line width_default thick_1 style_solid color_border align_center"><div class="w-separator-h"></div></div><div class="wpb_text_column"><div class="wpb_wrapper"></p> <h3>About Taylor Mammen</h3> <p><strong>CEO, RCLCO Fund Advisors (RFA)</strong></p> <p><a href="/leadership/taylor-mammen/">Taylor Mammen</a> is Chief Executive Officer of RCLCO Fund Advisors (RFA), which advises institutional investors on all aspects of their complex real estate investment portfolios, from strategy development to underwriting and asset management. Taylor helped pioneer this business beginning in the aftermath of the Global Financial Crisis, when several prominent pension funds turned to RFA with the goal to construct better performing and more resilient real estate portfolios, and has grown it to become a highly respected institutional real estate advisor, working with some of the largest and most dynamic institutional investors in the world. In the process, Taylor and RFA have sourced, underwritten, and overseen investments on behalf of clients well in excess of $10 billion. Taylor leads the firm’s institutional investor client relationships and is responsible for the firm’s growth and development, in addition to serving on the boards of clients’ portfolio companies.</p> </div></div></div></div></div><div class="vc_col-sm-12 vc_col-lg-4 vc_col-md-4 wpb_column vc_column_container"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section class="l-section wpb_row us_custom_c70c97eb height_custom"><div class="l-section-h i-cf"><div class="g-cols vc_row via_flex valign_top type_default stacking_default"><div class="vc_col-sm-12 wpb_column vc_column_container"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="wpb_text_column"><div class="wpb_wrapper"></p> <h2>Related Articles</h2> <p> </div></div><div class="w-separator size_small"></div><div class="w-grid type_carousel layout_131202 cols_3 overflow_hidden" id="us_grid_2" style="--gap:1rem;"><div class="w-grid-list owl-carousel navstyle_circle 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