<description>&lt;p&gt;Former Mediahub CEO John Moore and former BMW CMO Trudy Hardy on how clients and agencies can work better together, including why CMOs should take some control back from their procurement departments. Hardy and Moore, now both with marketing and agency consultancy Harmonium also weigh in on the Omnicom-IPG merger and share their perspective on what agencies can deliver to clients when it comes to AI.&lt;/p&gt;</description>

Ad Age Marketer's Brief

E.J. Schultz & Adrianne Pasquarelli

Creating better client-agency relationships

DEC 10, 202524 MIN
Ad Age Marketer's Brief

Creating better client-agency relationships

DEC 10, 202524 MIN

Description

Former Mediahub CEO John Moore and former BMW CMO Trudy Hardy on how clients and agencies can work better together, including why CMOs should take some control back from their procurement departments. Hardy and Moore, now both with marketing and agency consultancy Harmonium also weigh in on the Omnicom-IPG merger and share their perspective on what agencies can deliver to clients when it comes to AI.