<description>&lt;p&gt;‘Emotional innovation’ including a mental-health partnership will lift Happy coffee, Dubitsky says&lt;/p&gt;</description>

Ad Age Marketer's Brief

E.J. Schultz & Adrianne Pasquarelli

How Craig Dubitsky and Robert Downey Jr. teamed up to take on Big Coffee

MAR 27, 202425 MIN
Ad Age Marketer's Brief

How Craig Dubitsky and Robert Downey Jr. teamed up to take on Big Coffee

MAR 27, 202425 MIN

Description

‘Emotional innovation’ including a mental-health partnership will lift Happy coffee, Dubitsky says