<description>&lt;p&gt;Crunch Fitness CMO Chad Waetzig talks about the brand's recent New Year's campaign "Feel More" and how Crunch is promoting itself as a social destination for younger consumers facing post-pandemic loneliness. He also discusses how Crunch is programming around the rise in GLP-1-medication use and helping customers combat "skinny fat."&lt;/p&gt;</description>

Ad Age Marketer's Brief

E.J. Schultz & Adrianne Pasquarelli

Inside Crunch Fitness' challenger-brand playbook in the GLP-1-era, with CMO Chad Waetzig

MAR 4, 202620 MIN
Ad Age Marketer's Brief

Inside Crunch Fitness' challenger-brand playbook in the GLP-1-era, with CMO Chad Waetzig

MAR 4, 202620 MIN

Description

Crunch Fitness CMO Chad Waetzig talks about the brand's recent New Year's campaign "Feel More" and how Crunch is promoting itself as a social destination for younger consumers facing post-pandemic loneliness. He also discusses how Crunch is programming around the rise in GLP-1-medication use and helping customers combat "skinny fat."