Sometimes a business is more than just a business… even more than simply something you’re passionate about. Leon Lewis, eCommerce and digital marketing lead, and the other folks at REBBL which creates herb-infused beverages, consider themselves to be on a cause to bring awareness about human trafficking and uplift at-risk communities around the world. Their mission extends to sustainable packaging and more. But they’re also cutting-edge when it comes to digital marketing strategy to build the ecommerce side of the business.  It can be a challenge, says Leon, to communicate their mission while marketing their product. But it’s essential. One way they do that says Leon: Keep the customer in mind at all times. We get into that in detail, as well as… The importance of product pages – what to include, what to leave outWhy Amazon isn’t a great platform for their product – and what they’re doing about itHow they’ve leveraged the subscription modelThe importance of maintaining a consumer perspectiveAnd more