You got into business for yourself to gain freedom and enjoy life. But then you get busy… and it never ends.  It is possible to travel or do whatever else brings you joy, while still running a profitable ecommerce business, says Bas Urlings. In today’s connected world it’s easier than ever.  Bas has a virtual team. But to truly achieve the financial and time freedom you want, that’s just the start of the changes you have to make to your business model and mindset. We get into all the details, including… <ul><li>The best research tools to figure out what products to sell online</li><li>Practical ways to mix travel with running your ecommerce site</li><li>The most overlooked and undervalued element of ecommerce</li><li>Dos and don’ts of working with a business partner</li><li>The importance of sticking to your core values</li></ul>

<description>
 &lt;p&gt;You got into business for yourself to gain freedom and enjoy life. But then you get busy… and it never ends. &lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;It is possible to travel or do whatever else brings you joy, while still running a profitable ecommerce business, says Bas Urlings. In today’s connected world it’s easier than ever. &lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;Bas has a virtual team. But to truly achieve the financial and time freedom you want, that’s just the start of the changes you have to make to your business model and mindset.&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;We get into all the details, including…&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;ul&gt;&lt;li&gt;The best research tools to figure out what products to sell online&lt;/li&gt;&lt;li&gt;Practical ways to mix travel with running your ecommerce site&lt;/li&gt;&lt;li&gt;The most overlooked and undervalued element of ecommerce&lt;/li&gt;&lt;li&gt;Dos and don’ts of working with a business partner&lt;/li&gt;&lt;li&gt;The importance of sticking to your core values&lt;/li&gt;&lt;/ul&gt;
 </description>

You got into business for yourself to gain freedom and enjoy life. But then you get busy… and it never ends. It is possible to travel or do whatever else brings you joy, while still running a profitable ecommerce business, says Bas Urlings. In today’s con

You got into business for yourself to gain freedom and enjoy life. But then you get busy… and it never ends. It is possible to travel or do whatever else brings you joy, while still running a profitable ecommerce business, says Bas Urlings. In today’s connected world it’s easier than ever. 

Bas Urlings | The Atypical Ecommerce Entrepreneur

Sometimes, life takes you on a journey and you end up where you need to be. This is exactly what happened with today’s guest, David Hoffman— who started off in retail, selling consumer electronics and is now the current CEO of Global Regency, an international trade powerhouse. In 2016, David found himself thinking when he saw an opportunity to assist small-medium sized enterprises, startups, and entrepreneurs who were struggling with quality management issues and sourcing from China. It was at this point that he launched Global TQM, under the Global Regency umbrella— offering educational and mentoring products and a done-for-you service that business owners can’t seem to get enough of.  “There’s just so many things that can go wrong,” says David, as he talks about why having an on-the-ground presence is essential to your success while doing business in China. We’ll go into more detail on that, as well as… <ul><li>The two critical barriers when you’re looking for Chinese manufacturers or suppliers</li><li>Unspoken rules to follow when you do business in China</li><li>Keys to success when dealing with suppliers</li><li>The pros and cons of moving your manufacturing to China</li><li>How clear and concise communication and instruction can save you a lot of heartache in your manufacturing</li></ul>

<description>
 &lt;p&gt;Sometimes, life takes you on a journey and you end up where you need to be. This is exactly what happened with today’s guest, David Hoffman— who started off in retail, selling consumer electronics and is now the current CEO of Global Regency, an international trade powerhouse.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;In 2016, David found himself thinking when he saw an opportunity to assist small-medium sized enterprises, startups, and entrepreneurs who were struggling with quality management issues and sourcing from China.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;It was at this point that he launched Global TQM, under the Global Regency umbrella— offering educational and mentoring products and a done-for-you service that business owners can’t seem to get enough of. &lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;“There’s just so many things that can go wrong,” says David, as he talks about why having an on-the-ground presence is essential to your success while doing business in China.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;We’ll go into more detail on that, as well as…&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;The two critical barriers when you’re looking for Chinese manufacturers or suppliers&lt;/li&gt;&lt;li&gt;Unspoken rules to follow when you do business in China&lt;/li&gt;&lt;li&gt;Keys to success when dealing with suppliers&lt;/li&gt;&lt;li&gt;The pros and cons of moving your manufacturing to China&lt;/li&gt;&lt;li&gt;How clear and concise communication and instruction can save you a lot of heartache in your manufacturing&lt;/li&gt;&lt;/ul&gt;
 </description>

Sometimes, life takes you on a journey and you end up where you need to be. This is exactly what happened with today’s guest, David Hoffman— who started off in retail, selling consumer electronics and is now the current CEO of Global Regency, an internati

Sometimes, life takes you on a journey and you end up where you need to be. This is exactly what happened with today’s guest, David Hoffman— who started off in retail, selling consumer electronics and is now the current CEO of Global Regency, an international trade powerhouse.

David Hoffmann | Why Having An On-The-Ground Presence Matters

Sometimes a business is more than just a business… even more than simply something you’re passionate about. Leon Lewis, eCommerce and digital marketing lead, and the other folks at REBBL which creates herb-infused beverages, consider themselves to be on a cause to bring awareness about human trafficking and uplift at-risk communities around the world. Their mission extends to sustainable packaging and more. But they’re also cutting-edge when it comes to digital marketing strategy to build the ecommerce side of the business.  It can be a challenge, says Leon, to communicate their mission while marketing their product. But it’s essential. One way they do that says Leon: Keep the customer in mind at all times. We get into that in detail, as well as… <ul><li>The importance of product pages – what to include, what to leave out</li><li>Why Amazon isn’t a great platform for their product – and what they’re doing about it</li><li>How they’ve leveraged the subscription model</li><li>The importance of maintaining a consumer perspective</li><li>And more</li></ul>

<description>
 &lt;p&gt;Sometimes a business is more than just a business… even more than simply something you’re passionate about.&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;Leon Lewis, eCommerce and digital marketing lead, and the other folks at REBBL which creates herb-infused beverages, consider themselves to be on a cause to bring awareness about human trafficking and uplift at-risk communities around the world.&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;Their mission extends to sustainable packaging and more. But they’re also cutting-edge when it comes to digital marketing strategy to build the ecommerce side of the business. &lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;It can be a challenge, says Leon, to communicate their mission while marketing their product. But it’s essential. One way they do that says Leon: Keep the customer in mind at all times.&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;We get into that in detail, as well as…&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;ul&gt;&lt;li&gt;The importance of product pages – what to include, what to leave out&lt;/li&gt;&lt;li&gt;Why Amazon isn’t a great platform for their product – and what they’re doing about it&lt;/li&gt;&lt;li&gt;How they’ve leveraged the subscription model&lt;/li&gt;&lt;li&gt;The importance of maintaining a consumer perspective&lt;/li&gt;&lt;li&gt;And more&lt;/li&gt;&lt;/ul&gt;
 </description>

Sometimes a business is more than just a business… even more than simply something you’re passionate about. Leon Lewis, eCommerce and digital marketing lead, and the other folks at REBBL which creates herb-infused beverages, consider themselves to be on a

Sometimes a business is more than just a business… even more than simply something you’re passionate about. Leon Lewis, eCommerce and digital marketing lead, and the other folks at REBBL which creates herb-infused beverages, consider themselves to be on a cause to bring awareness about human trafficking and uplift at-risk communities around the world.

Leon Lewis | Attracting Customers With Mission and Product

Marketing on Facebook can be a gamechanger for eCommerce companies. But, says eCommerce consultant and blogger Linda Bustos, it can also be a waste of time and money if not done correctly.  We talk about how you can leverage all the capabilities Facebook offers to laser target your ideal customers, and why you do have to spend a bit to actually see results. But social marketing strategy is just the start.  Linda also shares her thoughts on the best way to protect your business from copycats, other ways to stay ahead of the competition, and… <ul><li>How you could be making it hard for your customers to find the right product</li><li>Dealing with the coming wave of AI in marketing</li><li>The biggest challenges – and misconceptions – in digital marketing today</li><li>What you should be spending to acquire new customers</li><li>And more</li></ul>

<description>
 &lt;p&gt;Marketing on Facebook can be a gamechanger for eCommerce companies. But, says eCommerce consultant and blogger Linda Bustos, it can also be a waste of time and money if not done correctly. &lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;We talk about how you can leverage all the capabilities Facebook offers to laser target your ideal customers, and why you do have to spend a bit to actually see results.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;But social marketing strategy is just the start. &lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;Linda also shares her thoughts on the best way to protect your business from copycats, other ways to stay ahead of the competition, and…&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;ul&gt;&lt;li&gt;How you could be making it hard for your customers to find the right product&lt;/li&gt;&lt;li&gt;Dealing with the coming wave of AI in marketing&lt;/li&gt;&lt;li&gt;The biggest challenges – and misconceptions – in digital marketing today&lt;/li&gt;&lt;li&gt;What you should be spending to acquire new customers&lt;/li&gt;&lt;li&gt;And more&lt;/li&gt;&lt;/ul&gt;
 </description>

Marketing on Facebook can be a gamechanger for eCommerce companies. But, says eCommerce consultant and blogger Linda Bustos, it can also be a waste of time and money if not done correctly. We talk about how you can leverage all the capabilities Facebook o

Marketing on Facebook can be a gamechanger for eCommerce companies. But, says eCommerce consultant and blogger Linda Bustos, it can also be a waste of time and money if not done correctly. We talk about how you can leverage all the capabilities Facebook offers to laser target your ideal customers, and why you do have to spend a bit to actually see results.

Linda Bustos | You Need to Spend Money to Make Money

Ian Hammersley, of consultancy Smartebusiness, has never met you but if your eCommerce business has plateaued or is not scaling up as you expected… he already has some ideas on why. He and his colleagues have come up with a formula, using a group of key numbers from your business, that can pinpoint where to make changes to take your venture to the next level.  Does your business measure up? Ian walks us through the benchmarks you should look at… and where they should be for a business of your size. Often, he says, working on the low hanging fruit first can yield huge improvements. He says that conversion rate optimization is often the last thing to look at in this effort. We talk about that, as well as… <ul><li>The power of the Market Square Test</li><li>How to figure out where exactly you’re losing customers</li><li>Why most companies can ignore today’s eCommerce industry trends</li><li>The most important metrics too many eCommerce entrepreneurs ignore</li><li>And more</li></ul>

<description>
 &lt;p&gt;Ian Hammersley, of consultancy Smartebusiness, has never met you but if your eCommerce business has plateaued or is not scaling up as you expected… he already has some ideas on why.&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;He and his colleagues have come up with a formula, using a group of key numbers from your business, that can pinpoint where to make changes to take your venture to the next level. &lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;Does your business measure up? Ian walks us through the benchmarks you should look at… and where they should be for a business of your size. Often, he says, working on the low hanging fruit first can yield huge improvements.&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;p&gt;He says that conversion rate optimization is often the last thing to look at in this effort. We talk about that, as well as…&lt;/p&gt;&lt;p&gt; &lt;/p&gt;&lt;ul&gt;&lt;li&gt;The power of the Market Square Test&lt;/li&gt;&lt;li&gt;How to figure out where exactly you’re losing customers&lt;/li&gt;&lt;li&gt;Why most companies can ignore today’s eCommerce industry trends&lt;/li&gt;&lt;li&gt;The most important metrics too many eCommerce entrepreneurs ignore&lt;/li&gt;&lt;li&gt;And more&lt;/li&gt;&lt;/ul&gt;
 </description>

Ian Hammersley, of consultancy Smartebusiness, has never met you but if your eCommerce business has plateaued or is not scaling up as you expected… he already has some ideas on why. He and his colleagues have come up with a formula, using a group of key n

Ian Hammersley, of consultancy Smartebusiness, has never met you but if your eCommerce business has plateaued or is not scaling up as you expected… he already has some ideas on why. He and his colleagues have come up with a formula, using a group of key numbers from your business, that can pinpoint where to make changes to take your venture to the next level. 

Ian Hammersley | Expert Ecommerce Growth Tips 

The Ecommerce Excellence Podcast helps ecommerce entrepreneurs see through the fog of tactics and discover what’s really working now in ecommerce, so that, you can keep growing revenue without having to fight for more and more traffic.

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The Ecommerce Excellence Podcast helps ecommerce entrepreneurs see through the fog of tactics and discover what’s really working now in ecommerce, so that, you can keep growing revenue without having to fight for more and more traffic..

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