Marketing on Facebook can be a gamechanger for eCommerce companies. But, says eCommerce consultant and blogger Linda Bustos, it can also be a waste of time and money if not done correctly.  We talk about how you can leverage all the capabilities Facebook offers to laser target your ideal customers, and why you do have to spend a bit to actually see results.But social marketing strategy is just the start.  Linda also shares her thoughts on the best way to protect your business from copycats, other ways to stay ahead of the competition, and… How you could be making it hard for your customers to find the right productDealing with the coming wave of AI in marketingThe biggest challenges – and misconceptions – in digital marketing todayWhat you should be spending to acquire new customersAnd more