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Vanessa Rosenblum

Overview
Episodes

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On this show, real estate industry professionals - from real estate assistants to leaders of mega teams - share how they achieved their current level of success and what they're doing to rise to the next level in their career or business. Whether you're exploring a career in real estate or you currently run a large real estate team and you want to be better at recruiting, training and managing your employees and agents, this is a show you’ll want to follow. Don’t forget to hit subscribe.

Recent Episodes

Ep 74 | How to Build Culture in Large Organizations with Carla Novello
AUG 16, 2023
Ep 74 | How to Build Culture in Large Organizations with Carla Novello

Carla Novello, with Elite Builders based in Florida, discusses building culture in a large and diverse organization. Join us as she shares her journey of transition from a successful real estate agent to a key player in recruitment and coaching at eXp Realty. Carla unveils her strategies for establishing, maintaining, amplifying, and nurturing a thriving culture within a vast and geographically dispersed company. Carla's insights are game-changers, so tune in and get ready to be inspired!


0:00 Intro

3:00 How does eXp work?

3:52 The vision for the organization

4:33 The core values applied to help others achieve

5:30 Showing up intentionally and authentically

6:58 Discovering our core values

9:29 Reinforcing our culture through valued entertainment

10:15 Free Webinars, subgroups, in-person events

12:23 Figuring out if someone is a culture fit

13:24 Comparing culture (small vs. large organizations)

16:10 Teaching agents to be ambassadors

17:18 What's Next?


Meet Carla Novello:


Carla Novello joined her husband's real estate team on a whim to help him organize his business, and 18 years later has never looked back. As the operations manager of The Novello Group, she has overseen 2,000+ transactions. Currently, she co-leads the Elite Builders, a real estate group made up of agents worldwide with eXp Realty. In 15 months, she and her husband have recruited 160+ agents and counting and are purposefully creating a strong culture to unite them.


Sign up for an online class: elitebuilderswebinar.com


If you are in the Miami area join their live event: https://www.eventbrite.com/e/systems-are-sexy-tickets-686105198117?aff=oddtdtcreator


Pro R.E.A. Staffing

We're the real estate recruiters that you've been looking for.

Website: https://www.proreastaffing.com

Facebook: https://www.facebook.com/proreastaffing

Instagram: https://www.instagram.com/proreastaffing/

LinkedIn: https://www.linkedin.com/company/prorea-staffing


Hire-Lab

We help real estate agents hire, train, and develop their administrative team

Website: https://www.hire-lab.com

Facebook: https://www.facebook.com/hirelikeaboss

Instagram: https://www.instagram.com/hire.lab

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18 MIN
Ep 73 | 5 Game-Changing Ways to Use Follow-up Boss CRM
JUL 19, 2023
Ep 73 | 5 Game-Changing Ways to Use Follow-up Boss CRM

In today's episode, we have something special lined up for you as we dive deep into the world of database management. Now, before you click away, hold on tight because this information is going to be incredibly valuable to you. Joining us is none other than Gabriela Gil, the brilliant Database Manager for Elite Builders and eXp team, based in Florida. Get ready to learn as Gabriela shares the 5 game-changing ways to use Follow-Up Boss that have revolutionized their team's success. Trust me, she's taken their database management to a whole new level, and you don't want to miss out on these insider secrets! 0:00 Intro 3:28 The pros and cons of Follow-Up Boss 6:36 Before and after Follow-Up Boss 7:30 Implementing the lead flow 8:38 Using BombBomb for leads 9:24 Implementing SOPs 11:34 Task management transparency 14:25 Creating groups for everything 15:04 Appreciative marketing send-outs 17:00 Adding scripts for new agents 20:40 Training and adaptation 25:00 Helping agents get their database up to par Meet Gabriela Gil Gabriela has over 15 years of database management experience for large institutions on a variety of platforms. Her focus is always on creating a strong foundation and playbook for getting the most out of your Follow-up Boss account. https://databaseboss.com Pro R.E.A. Staffing We're the real estate recruiters that you've been looking for. Website: https://www.proreastaffing.com Facebook: https://www.facebook.com/proreastaffing Instagram: https://www.instagram.com/proreastaffing/ LinkedIn: https://www.linkedin.com/company/prorea-staffing Hire-Lab We help real estate agents hire, train, and develop their administrative team Website: https://www.hire-lab.com Facebook: https://www.facebook.com/hirelikeaboss Instagram: https://www.instagram.com/hire.lab

#realestate #followupboss #crmsolutions


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28 MIN
Ep 72 | How to Build Culture and Climate on a Virtual Team | Rachael Ocello
JUN 21, 2023
Ep 72 | How to Build Culture and Climate on a Virtual Team | Rachael Ocello

Rachael Ocello is the Director of Operations for the Wang Multifamily Group with Keller Williams in Walnut Creek, CA. Rachael's contagious energy and unwavering enthusiasm for her role are on full display in this episode. Prepare yourself for a treasure trove of valuable insights, whether you're an aspiring executive assistant looking to accelerate your career or a team leader managing your own team. Keep an ear out for Rachael's expertise in cultivating a thriving team culture and fostering a sense of community, as well as her innovative use of technology to connect people. Trust me, you don't want to miss out on this podcast episode!


Watch the Slack demo here: https://youtu.be/zVWqe-84Yz4 0:00 Intro 5:21 How work is distributed within a team of 10 10:02 Offshore your admin support 11:37 Building the foundation and systems 13:40 Explain the why, state the purpose 16:39 Have your assistant shadow you 17:42 Technology overview (Asana, Salesforce) 20:28 Using Slack within your workflow 22:24 Sending emails via Slack 25:00 Slack channels to build culture and accountability 28:38 What's next for expanding this team? Meet Rachael:

Rachael Ocello is a driven and accomplished professional currently serving as the Director of Operations for the Wang Multifamily Group, a top-producing multifamily real estate team at Keller Williams East Bay in Walnut Creek.

Rachael graduated from Saint Mary's College in 2017, with a degree in Communications and Psychology. After gaining experience in Public Relations at a prestigious mass communication firm in San Francisco, Rachael joined Keller Williams in 2019, drawn by her deep-rooted passion for the real estate industry and helping others.

Having obtained her California Real Estate License in 2020, Rachael is enthusiastic about being part of the fast-paced and exhilarating world of real estate. She is passionate about establishing and improving systems and processes to help her team achieve and exceed their goals, creating leaders within her organization, and helping the business grow. Fostering an authentic and cohesive team culture within the organization, she helps provide an inclusive community for others to thrive.

Her lifelong interest in the industry and the buying/selling process has only grown stronger over the years. Rachael's commitment to providing exceptional experiences for clients shines through, as she always seeks to provide the WOW experience for all of her team members, colleagues, and clients.

Outside of work, Rachael enjoys spending quality time hiking with her two dogs in nature and indulging in her love for home improvement by binge-watching HGTV. Her diverse interests and dedication to her craft make Rachael an invaluable asset to the real estate team, as she continues to contribute to its growth and success. Pro R.E.A. Staffing We're the real estate recruiters that you've been looking for. Website: https://www.proreastaffing.com Facebook: https://www.facebook.com/proreastaffing Instagram: https://www.instagram.com/proreastaffing/ LinkedIn: https://www.linkedin.com/company/prorea-staffing Hire-Lab We help real estate agents hire, train, and develop their administrative team Website: https://www.hire-lab.com Facebook: https://www.facebook.com/hirelikeaboss Instagram: https://www.instagram.com/hire.lab


#realestate #recruiting #consulting #jobseekers #opportunities #coaching #career #interview #hire #train #develop #search #learn #grow #agent #admin #assistant #marketing

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31 MIN
EP 71 | Lessons From a Real Estate Consultant with Ashley Golladay
MAY 18, 2023
EP 71 | Lessons From a Real Estate Consultant with Ashley Golladay

Meet Ashley Golladay, a real estate consultant who collaborates with real estate teams and brokerages to tackle challenges related to people, systems, and technology. Ashley's expertise lies in analyzing what works and what doesn't, and she fearlessly implements transformative solutions. In the first part of the podcast, Ashley shares invaluable insights for career seekers aiming to transition from employee to consultant. Then, for all the real estate agents out there, the second part is dedicated to learning more about leading, managing, and fortifying your real estate team. Don't miss out on Ashley Golladay's invaluable expertise as she helps you elevate your real estate journey! 0:00 Intro 2:43 The origin story 6:03 Consultant vs. employee 9:13 Ashley's consulting journey 11:49 Real estate trends that agents need to know 13:50 Systems to measure productivity 17:31 Turning data into processes 23:10 Best practices as customer service providers 24:33 Ensure your agents feel seen and acknowledged 26:46 Challenges that agents face 29:40 Consultants facilitate fierce conversations with agents 33:00 Your people need to be your priority


Here are the software programs Ashley mentions:

https://www.soleox.com

https://macromodusinfo.com/

Meet Ashley GolladayYou might say real estate is in Ashley Golladay’s blood. Growing up, her mother was a successful real estate agent, whisking Ashley away to open houses and teaching her the business from an early age.In 2004, Ashley took on the role of financial manager for multiple locations of a major franchise in the Dallas area. She quickly began outpacing and outperforming her counterparts ten-to-one in month-end closeouts. She began training others in best practices, efficiencies and process improvements.


Finding great success in solving systemic business challenges, Ashley’s entrepreneurial spirit kicked in and she began her own niche consulting company - converting crippling problems into seamless solutions for brokerages across the US. Ashley personally tackled difficult issues like accounting fraud, major attrition, broken and outdated technology, and lack of functional operational systems. She built complex calculators and spreadsheets to help brokerages run more efficiently. She automated countless reports to aid in agent and brokerage efficiency. She worked with software developers to create an AI software platform which she personally soldto more than 150 brokers.


Ashley has saved brokerages millions of dollars in the course of her career by implementing her innovative ideas and bold strategies, backed by extensive business experience and depth of financial knowledge.


Ashley holds a Bachelors in Business & Management and Masters in Finance. She is a certified trainer and coach. And in 2020, she became a licensed real estate agent and joined eXp. Website: www.ashleygolladay.com

Facebook: www.facebook.com/ashleygolladay

LinkedIn: https://www.linkedin.com/in/ashleygolladay/ Pro R.E.A. Staffing We're the real estate recruiters that you've been looking for. Website: https://www.proreastaffing.com Facebook: https://www.facebook.com/proreastaffing Instagram: https://www.instagram.com/proreastaffing/ LinkedIn: https://www.linkedin.com/company/prorea-staffing Hire-Lab We help real estate agents hire, train, and develop their administrative team Website: https://www.hire-lab.com Facebook: https://www.facebook.com/hirelikeaboss Instagram: https://www.instagram.com/hire.lab

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35 MIN
Ep 70 | How to Become an Independent VA or TC with Brittany Kramme
MAY 5, 2023
Ep 70 | How to Become an Independent VA or TC with Brittany Kramme

In this informative podcast, Brittany Kramme from The Right Hand of a Realtor shares valuable insights on how independent assistants and transaction coordinators can thrive in a slow real estate market. With a focus on building financial security and stability for yourself and your family, Brittany offers practical tips and strategies that can serve as a blueprint for those looking to start a successful career as an independent VA or TC. Intro The route for being an independent assistant or TC Who is best suited for this kind of work? How do you get started? How do you structure your pricing and offerings? Know your ROI (Return on Investment ) Setting boundaries and clear expectations How is the market affecting virtual roles? Communicate your value as a US-based virtual assistant Common challenges virtual assistants face The Key Club (coaching membership)


Brittany’s career in real estate began in 2014 when she got licensed & teamed up with a local residential real estate agent. She sold real estate full-time for many years, and it wasn’t until she started having children that she realized she wanted more freedom & flexibility in her career. In 2019, Brittany opened her virtual real estate assistant & transaction coordinator business in addition to selling real estate, essentially creating a hybrid real estate lifestyle. As her business grew, she was able to be more present with her family and still contribute financially. Today, Brittany teaches other women how to do the same. As a full-time real estate assistant & transaction coordinator coach, she teaches women how to support Realtors® as a VA/TC with no prior experience or a license required. 


With her background & experience, Brittany teaches her community the daily standards and client experience Realtors® are expected to deliver and how essential support roles can be to helping agents avoid burnout & reaching success.


Brittany’s here today because she’s on a mission to educate Realtors® & Brokers about the benefits of virtual support options and how they can positively impact an agent's life & business at a reasonable cost.


LINKS:

Website/Links Page: www.brittanykramme.com

Facebook Group: https://www.facebook.com/groups/righthandofarealtor

Instagram: https://www.instagram.com/brittanykramme/

Email (for consistency, they can contact me at): [email protected] Pro R.E.A. Staffing We're the real estate recruiters that you've been looking for. Website: https://www.proreastaffing.com Facebook: https://www.facebook.com/proreastaffing Instagram: https://www.instagram.com/proreastaffing/ LinkedIn: https://www.linkedin.com/company/prorea-staffing Hire-Lab We help real estate agents hire, train, and develop their administrative team Website: https://www.hire-lab.com Facebook: https://www.facebook.com/hirelikeaboss Instagram: https://www.instagram.com/hire.lab

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30 MIN