Send us Fan MailIn this critical episode, Brandon Seigel sits down with healthcare entrepreneur Greg Todd to dissect the "insurance trap" and reveal how healthcare providers can build a powerful authority brand. Discover why relying solely on insurance is a dangerous game and learn actionable strategies to differentiate your practice, monetize your expertise, and create a thriving ecosystem of services. Greg shares his journey and provides a blueprint for shifting your mindset from clinician to influential decision-maker, ultimately empowering you to achieve financial freedom and make a greater impact. Join us to unlock the secrets to a successful and sustainable private practice.  What You'll Learn:The challenges and limitations of the current insurance-driven healthcare model.Why building an authority brand is essential for modern healthcare professionals.How to shift your mindset from a technical clinician to a valuable decision-maker.Practical strategies for diversifying income streams beyond traditional insurance billing.The "dentist model" as a blueprint for packaging and communicating value to patients.The importance of effective communication in building trust and brand authority.How to create an ecosystem of products and services, inspired by companies like Amazon and Netflix.Leveraging insurance as a strategic marketing tool for your practice. Don't just survive in private practice, thrive by building an authority brand that transcends the limitations of traditional healthcare. Embrace the mindset of a decision-maker and create an ecosystem of value for your clients. What will your practice look like when you escape the insurance trap?#PrivatePracticeSurvivalGuide #HealthcareEntrepreneur #AuthorityBrand #InsuranceTrap #GregToddGreg Todd is a husband, father, entrepreneur, and coach dedicated to transforming healthcare professionals’ lives. A former physical therapist, Greg turned burnout into a mission to empower others, founding Smart Success Healthcare and generating over $30M in revenue across multiple ventures. He’s committed to helping 10,000 providers break free from burnout, build thriving online businesses, and create balanced, purpose-driven lives.https://www.instagram.com/gregtoddpt/https://www.linkedin.com/in/gregtoddpt/Welcome to Private Practice Survival Guide Podcast hosted by Brandon Seigel! Brandon Seigel, President of Wellness Works Management Partners, is an internationally known private practice consultant with over fifteen years of executive leadership experience. Seigel's book "The Private Practice Survival Guide" takes private practice entrepreneurs on a journey to unlocking key strategies for surviving―and thriving―in today’s business environment. Now Brandon Seigel goes beyond the book and brings the same great tips, tricks, and anecdotes to improve your private practice in this companion podcast. Get In Touch With MePodcast Website: https://www.privatepracticesurvivalguide.com/LinkedIn: https://www.linkedin.com/in/brandonseigel/Instagram: https://www.instagram.com/brandonseigel/https://wellnessworksmedicalbilling.com/Private Practice Survival Guide BookThis show is proudly produced at PS Studios — learn more https://www.psstudios.co