Allie Copeland, Chief Transformation Officer at ADI Global, joins Aaron Sheehan to break down what transformation looks like in wholesale distribution. From merging companies and overhauling tech to building a customer-first culture, Allie shares how ADI keeps progress moving, even when change never ends.Episode highlights: 00:00 – Introduction: Meet Allie Copeland & ADI02:15 – What Does a Chief Transformation Officer Do?04:50 – Why Transformation Never Really Ends09:15 – Turning Strategy into Action12:54 – Upgrading Tech: From Mainframe to Microservices18:25 – Planning for Agility, Not Just Stability21:45 – “Even Better Together”: Customer-First M&A25:15 – Decision-Making: When Changes Help (or Hurt) Customers27:24 – Real Feedback: NPS, Surveys, and Store Pilots29:30 – How Distribution is Evolving Beyond Inventory34:32 – Culture Change: Project Avengers & Rebel Alliance40:13 – Radical Transparency & Leading Through Uncertainty42:35 – Leadership Lessons & Advice for Transformation46:25 – Book Recs & Closing ThoughtsResources mentioned: • The Singularity Is Nearer by Ray Kurzweil• Apple in China by Patrick McGee