In this episode, Digital Experience Expert Samantha Schwartz joins us to discuss the power of digital transformation in B2B commerce. With experience at companies like Jensen, McMaster-Carr, Zoro and ISN, Samantha shares how businesses can move beyond traditional sales models, leverage data for trust and create frictionless customer experiences.

Key Takeaways:

(04:22) How a customer-first strategy and strong data foundation drive growth.

(09:35) Why B2B eCommerce is more than an add-to-cart button.

(14:11) The impact of digital tools on sales, operations and customer service.

(16:07) How better merchandising and search can significantly increase RFQs.

(19:19) Why high-quality product data builds trust and drives conversions.

(20:17) How digitizing invoicing and payments can save hours of manual work.

(24:19) Strategies for meeting customers where they are and removing friction.

(28:02) The importance of taking risks and testing new digital channels.

(31:41) Advice for eCommerce leaders on proving digital’s value internally.

(34:35) How to assess a company’s digital maturity before joining.

(41:01) Why creativity requires stepping back and giving ideas space.

Resources Mentioned:

Samantha Schwartz -

https://www.linkedin.com/in/samantharschwartz/

Jensen Infrastructure -

https://www.jensenprecast.com/

“Creativity: A Short and Cheerful Guide” by John Cleese -

https://www.amazon.com/Creativity-Short-Cheerful-John-Cleese/dp/0385348274

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#eCommerce #B2BeCommerce #DigitalCommerce