The word “vendor” gets tossed around a lot in the agency world, and if you’ve ever been in a purely transactional relationship, you know why it doesn’t feel great. You brief, they execute, they invoice and next time you’re starting from scratch. No momentum, no pushback, no one really in your corner.That model works for some things. But for growing a brand, it definitely has a ceiling.Own this week’s episode of Little Talks, Sam and Roop dig into why real partnerships outperform vendor relationships and what that actually looks like. The idea is that trust compounds. We’ve had clients take years to fully open up their data, and once they did, everything clicked into place faster and more effectively.That’s what partnership is. Shared goals. Shared wins. And the willingness to challenge each other to get to a better outcome.Are your agencies building toward your long-term growth, or just checking the box?See you next week for more Little Talks!— Roop, Sam, Chelsea, and ClaudiaTell us what you think!