<p>What does it actually take to step into your power? In this episode, I'm sitting down with Alexis Meruelo — second-generation Cuban-American business leader, founder of the Business of Her conference, and author of the brand new book Getting You Ready for Power — to talk about the real, messy, beautiful process of finding your purpose and owning it unapologetically. We're getting into her family's entrepreneurial roots, why she spent six months with a career coach just to answer one question, the concept of "business karma," and why more women need to stop self-rejecting before they even ask. This one is packed, mi gente. Let's get into it.</p><br><p>WE GET INTO:</p><br><p>00:00 — Introduction</p><p>00:26 — Alexis's background and family entrepreneurial roots</p><p>02:01 — La Pizza Loca, Sahara Las Vegas, and the Cuban immigrant hustle</p><p>04:02 — Pain, rejection, and hitting a wall in her 20s</p><p>05:00 — Hiring her first career coach and betting on herself</p><p>07:25 — Redefining success without the ring or the kids</p><p>10:03 — How to deal with your Latino family's opinions</p><p>12:03 — Living in alignment and the new generation of young women</p><p>13:41 — The mentorship gap and why we self-reject before we even ask</p><p>19:21 — Business karma explained</p><p>22:25 — Her role at the Meruelo Group and CSR work</p><p>24:32 — Career reinvention: nothing is ever wasted</p><p>27:37 — Launching the Business of Her conference</p><p>32:05 — Getting You Ready for Power — the book and the three-phase framework</p><p>34:52 — Final message: you are ready, do it scared</p><br><p>KEY TAKEAWAYS:</p><p><br></p><ul><li>The best investment you'll ever make is in yourself. Alexis hired her first career coach at her lowest point and it changed everything.</li><li>Define success on your own terms. The ring, the kids, the "right" career path — none of it matters if it's not your vision.</li><li>Your Latino family will have opinions. Let them talk, then go do your thing anyway.</li><li>We reject ourselves before anyone else gets the chance. Don't say no for a potential mentor — let them say it. Most women never ask, and that's why most women never have one.</li><li>Business karma is real. Lift other women, support other businesses, and it always comes back. The crabs-in-a-barrel mentality only keeps you small.</li><li>Nothing is ever wasted. Every year in the wrong job still made you better. You can pivot at any age, any stage.</li><li>Life goes in phases. Your purpose doesn't have to be your paycheck right now — and "not yet" is not the same as never.</li><li>Believe in yourself. Build your team. Rise to lead. That's the three-phase framework — and it starts with doing the inner work first.</li><li>You are already ready. Do it scared, and do it in baby steps.</li></ul><p><br></p><p>CONNECT WITH ALEXIS:</p><p><br></p><ul><li><a href="https://alexismeruelo.com/" rel="noopener noreferrer" target="_blank">Alexis' Website</a>&nbsp;</li><li><a href="https://businessofher.com/" rel="noopener noreferrer" target="_blank">Business of Her Website</a>&nbsp;</li><li><a href="https://www.instagram.com/alexismeruelo/" rel="noopener noreferrer" target="_blank">Alexis on Instagram</a>&nbsp;</li><li><a href="https://www.instagram.com/businessofher/" rel="noopener noreferrer" target="_blank">Business of Her on Instagram</a>&nbsp;</li></ul><p><br></p><p>TAKE THE NEXT STEP:</p><p><br></p><ul><li><a href="https://yoquierodineropodcast.com/membership" rel="noopener noreferrer" target="_blank">Yo Quiero Dinero Private Membership</a></li><li><a href="https://financiallylitbook.com/" rel="noopener noreferrer" target="_blank">Read my book, Financially Lit!</a></li><li><a href="https://yoquierodineropodcast.com/voicemail" rel="noopener noreferrer" target="_blank">Leave me a voicemail</a></li></ul><p><br></p><p>This episode of Yo Quiero Dinero was produced by Heart Centered Podcasting.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>