March Madness: How sports is leveraging storytelling to build connection

MAR 15, 20236 MIN
Storytelling 2.0: the art of attention in an age of distraction

March Madness: How sports is leveraging storytelling to build connection

MAR 15, 20236 MIN

Description

<p>Sports is pretty amazing at capturing attention…but they have recently gotten even better. How? YUP…storytelling.</p> <p>The have learned that they can create even greater <strong>connection</strong> between their audience and the sport by telling amazing stories about the individuals.</p> <p>You’ve likely seen or heard about one of these shows.</p> <p>ESPN - Man in the Arena - Tom Brady</p> <p>Netflix - Drive to Survive - Formula 1</p> <p>Netflix - Last Chance U - College basketball</p> <p>HBO - Hard Knocks - NFL</p> <p>Listen in as Peter shares the power of storytelling in sports and how you can leverage it as well.&nbsp;</p> --- Send in a voice message: https://podcasters.spotify.com/pod/show/storytellingpodcast/message Support this podcast: <a href="https://podcasters.spotify.com/pod/show/storytellingpodcast/support" rel="payment">https://podcasters.spotify.com/pod/show/storytellingpodcast/support</a>