Dominik Winter, head of development and process at FC Bayern München, talks with Thulium CEO Tamara McCleary, about why it was mission-critical to enhance the fan experience by integrating their data to deliver a more personalized and targeted omnichannel experience, catering to individual preferences, from parking to purchases.

<description>&lt;p&gt;&lt;span class="TextRun Highlight SCXW199854989 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt;Dominik Winter, &lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt;h&lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt;ead of &lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt;d&lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt;evelopment and &lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt;p&lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt;rocess at FC Bayern München&lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt;, &lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt;talk&lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt;s&lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt; with Thulium CEO Tamara &lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt;McCleary, about&lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt; why &lt;/span&gt;&lt;span class="NormalTextRun SCXW199854989 BCX8"&gt;it was&lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt; mission-&lt;/span&gt;&lt;span class="NormalTextRun SCXW199854989 BCX8"&gt;critical&lt;/span&gt;&lt;span class="NormalTextRun SCXW199854989 BCX8"&gt; &lt;/span&gt;&lt;span class="NormalTextRun SCXW199854989 BCX8"&gt;to&lt;/span&gt;&lt;span class="NormalTextRun SCXW199854989 BCX8"&gt; &lt;/span&gt;&lt;span class="NormalTextRun SCXW199854989 BCX8"&gt;e&lt;/span&gt;&lt;span class="NormalTextRun SCXW199854989 BCX8"&gt;nhance the fan experience by &lt;/span&gt;&lt;/span&gt;&lt;span class= "TextRun Highlight SCXW199854989 BCX8" lang="EN-US" xml:lang= "EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt;integrating&lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt; their&lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt; data to &lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt;deliver a&lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt; &lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt;more personalized and targeted&lt;/span&gt; &lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt;omnichannel&lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt; &lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt;experience, &lt;/span&gt;&lt;span class="NormalTextRun SCXW199854989 BCX8"&gt;cater&lt;/span&gt;&lt;span class="NormalTextRun SCXW199854989 BCX8"&gt;ing &lt;/span&gt;&lt;span class="NormalTextRun SCXW199854989 BCX8"&gt;to individual preferences&lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt;, from parking to purchases.&lt;/span&gt;&lt;/span&gt;&lt;span class="EOP SCXW199854989 BCX8" data-ccp-props= "{"201341983":0,"335559739":0,"335559740":276}"&gt; &lt;/span&gt;&lt;/p&gt;</description>

FC BAYERN: Optimizing for next-level fan engagement and game-day operations, in real time

Chris Foster, VP of Digital Business Development at the NHL, and AI and automation thought leader Pascal Bornet, talk with Thulium CEO Tamara McCleary, about the power of data, when it's reliable, connected, and accessible, and how the NHL went from inspiration to iteration with the end-users being at the center.

<description>&lt;p&gt;&lt;span class="NormalTextRun SCXW43469949 BCX8"&gt;Chris Foster, VP of Digital Business Development at the NHL, and AI and automation thought leader Pascal Bornet,&lt;/span&gt;&lt;span class= "NormalTextRun SCXW43469949 BCX8"&gt; &lt;/span&gt;&lt;span class= "NormalTextRun SCXW43469949 BCX8"&gt;talk with Thulium CEO Tamara McCleary, about the power of data, when it's reliable, connected, and accessible, and how the NHL went from inspiration to iteration with the end-users being at the center.&lt;/span&gt;&lt;span class="EOP SCXW43469949 BCX8" data-ccp-props= "{"201341983":0,"335559739":0,"335559740":276}"&gt; &lt;/span&gt;&lt;/p&gt;</description>

NHL: Shaping the future of the NHL with a real-time mobile app for a high-stakes business

Daniel Göhlen, CEO of Black Horse One, talks with Tamara McCleary, CEO of Thulium, to share his motivation and journey merging tradition with technology to transform equestrian events, improving the sport and the experience for all, winning over even the most traditional.

<description>&lt;p&gt;Daniel Göhlen, CEO of Black Horse One, talks with Tamara McCleary, CEO of Thulium, to share his motivation and journey merging tradition with technology to transform equestrian events, improving the sport and the experience for all, winning over even the most traditional.&lt;/p&gt; &lt;p&gt; &lt;/p&gt;</description>

BLACK HORSE ONE: Reinventing equestrian shows with advanced, end-to-end digital event management

Learn how to use technology to serve others when Essen für Alle co-IT leads Matthias Beeler and Keywan Nadjmabadi, and AI and automation expert Pascal Bornet, talk with Thulium CEO Tamara McCleary.

<description>&lt;p class="MsoNormal"&gt;&lt;span style="font-size: 12pt;"&gt;&lt;span style= "line-height: 115%; font-family: '72 Brand', sans-serif; color: #262626;"&gt; Learn how to use technology to serve others when Essen für Alle co-IT leads Matthias Beeler and Keywan Nadjmabadi, and AI and automation expert Pascal Bornet, talk with Thulium CEO Tamara McCleary.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt; &lt;p class="MsoNormal"&gt; &lt;/p&gt; &lt;p class="MsoNormal"&gt; &lt;/p&gt;</description>

ESSEN FÜR ALLE: This Swiss NGO used technology to help rescue food to feed people

Hear Messer Chief Information Officer David Johnston and Thulium CEO Tamara McCleary discuss why end-to-end, data-driven insights are necessary and why the future belongs to data-driven organizations.

<description>&lt;p&gt;&lt;span style= "font-size: 12pt; font-family: arial, helvetica, sans-serif;"&gt;Hear Messer Chief Information Officer David Johnston and Thulium CEO Tamara McCleary discuss why end-to-end, data-driven insights are necessary and why the future belongs to data-driven organizations.&lt;/span&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt; &lt;/p&gt;</description>

MESSER: Delivering 'Gases for Life' to customers worldwide with data-driven precision

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