<description>&lt;p&gt;&lt;span class="TextRun Highlight SCXW199854989 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="auto"&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt;Dominik Winter, &lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt;h&lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt;ead of &lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt;d&lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt;evelopment and &lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt;p&lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt;rocess at FC Bayern München&lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt;, &lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt;talk&lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt;s&lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt; with Thulium CEO Tamara &lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt;McCleary, about&lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt; why &lt;/span&gt;&lt;span class="NormalTextRun SCXW199854989 BCX8"&gt;it was&lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt; mission-&lt;/span&gt;&lt;span class="NormalTextRun SCXW199854989 BCX8"&gt;critical&lt;/span&gt;&lt;span class="NormalTextRun SCXW199854989 BCX8"&gt; &lt;/span&gt;&lt;span class="NormalTextRun SCXW199854989 BCX8"&gt;to&lt;/span&gt;&lt;span class="NormalTextRun SCXW199854989 BCX8"&gt; &lt;/span&gt;&lt;span class="NormalTextRun SCXW199854989 BCX8"&gt;e&lt;/span&gt;&lt;span class="NormalTextRun SCXW199854989 BCX8"&gt;nhance the fan experience by &lt;/span&gt;&lt;/span&gt;&lt;span class= "TextRun Highlight SCXW199854989 BCX8" lang="EN-US" xml:lang= "EN-US" data-contrast="none"&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt;integrating&lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt; their&lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt; data to &lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt;deliver a&lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt; &lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt;more personalized and targeted&lt;/span&gt; &lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt;omnichannel&lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt; &lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt;experience, &lt;/span&gt;&lt;span class="NormalTextRun SCXW199854989 BCX8"&gt;cater&lt;/span&gt;&lt;span class="NormalTextRun SCXW199854989 BCX8"&gt;ing &lt;/span&gt;&lt;span class="NormalTextRun SCXW199854989 BCX8"&gt;to individual preferences&lt;/span&gt;&lt;span class= "NormalTextRun SCXW199854989 BCX8"&gt;, from parking to purchases.&lt;/span&gt;&lt;/span&gt;&lt;span class="EOP SCXW199854989 BCX8" data-ccp-props= "{"201341983":0,"335559739":0,"335559740":276}"&gt; &lt;/span&gt;&lt;/p&gt;</description>

The Better Together: Customer Conversations Podcast

SAP

FC BAYERN: Optimizing for next-level fan engagement and game-day operations, in real time

MAR 23, 202618 MIN
The Better Together: Customer Conversations Podcast

FC BAYERN: Optimizing for next-level fan engagement and game-day operations, in real time

MAR 23, 202618 MIN

Description

Dominik Winter, head of development and process at FC Bayern München, talks with Thulium CEO Tamara McCleary, about why it was mission-critical to enhance the fan experience by integrating their data to deliver a more personalized and targeted omnichannel experience, catering to individual preferences, from parking to purchases.