Why do you care about podcast analytics and data? You care because you want your podcast to be successful. You want evidence that your show is reaching and being enjoyed by an audience.

Podcasts are big investments of time, money, or both. While starting a podcast may be easy, making one that is worth listening to is much harder.

My team and I recently wrote an article, Podcast Analytics: How to Measure and Use Podcast Metrics to Make Your Show Successful. You can read the whole thing over on our website.