Salesforce Posse Podcast

What happens when a marketing leader gives his team permission to fail and actually celebrates it?

In this episode of the Salesforce Posse Podcast, we sit down with Jon Dytor, Head of Digital Marketing at Close Brothers Asset Finance, who has quietly built one of the most data-driven, fearless marketing cultures in financial services.

Jon reveals how he connected Salesforce, Account Engagement and CRM Analytics to track every click from campaign to conversion, transforming marketing from a cost centre into a growth engine. But more importantly, he’s built a culture where experimentation is mandatory, where “failure” isn’t a dirty word, it’s how innovation happens.

We dive deep into:
✅ The fail-fast mindset that fuels Jon’s marketing team

✅ How Close Brothers turned 9 websites into one Experience Cloud powerhouse

✅ The dashboards and KPIs that finally united Marketing and Sales

✅ Why AI in marketing is both overhyped and underused, and where it’s truly powerful

✅ How to build psychological safety so your team can create, test and grow

This is not another fluffy marketing conversation. It’s an honest, strategic look inside how great marketers think, experiment, and lead.

If you’re in marketing, sales, or simply want to understand how to turn data and failure into success, this episode will change the way you see your campaigns forever.

🎧 Listen now: and don’t forget to subscribe for more unfiltered conversations with the people shaping the future of Salesforce, AI, and digital marketing.

#Salesforce #MarketingStrategy #DataDrivenMarketing #AI #SalesforcePossePodcast #JonDytor #MarketingLeadership #CloseBrothers #FailFast #DiaryOfACEOStyle

Most companies rush into AI pilots… and stall. Ronald Starreveld has spent 30+ years turning “good ideas” into enterprise-scale reality. In this candid chat we cover:

* The ONE question to ask before any AI spend

* Why industry-specific LLMs will change everything

How to measure ROI when the goalposts keep moving

Stream on Spotify or watch right here.

Hit 👍 if you learn something new!

#AIstrategy #EnergyTransition #SalesforcePosse

Curious about how to succeed on the Salesforce AppExchange?

💡 In this episode, we dive deep with Igor Stuyver, the creator of PDF Butler, a groundbreaking app that's transformed document generation for businesses. From his humble beginnings as an architect to becoming a successful app creator, Igor shares the struggles, strategies, and lessons learned while building a successful app for the Salesforce ecosystem.

🔍 Discover how he tackled challenges like speed optimization, gaining trust from customers, and passing Salesforce's tough security review. He also spills the secrets on how to stand out in a crowded market, innovate on existing ideas, and find the perfect moment to take the entrepreneurial leap.

💥 Whether you're a Salesforce professional, aspiring app creator, or just curious about the behind-the-scenes of app development, this conversation is packed with actionable insights. Don't miss out!

Visit www.SalesforcePosse.com to learn more