<p>What happens when a marketing leader gives his team permission to fail and actually celebrates it?</p><p>In this episode of the <strong>Salesforce Posse Podcast</strong>, we sit down with <strong>Jon Dytor</strong>, Head of Digital Marketing at <strong>Close Brothers Asset Finance</strong>, who has quietly built one of the most data-driven, fearless marketing cultures in financial services.</p><p>Jon reveals how he connected <strong>Salesforce, Account Engagement and CRM Analytics</strong> to track every click from campaign to conversion, transforming marketing from a cost centre into a growth engine. But more importantly, he’s built a culture where <strong>experimentation is mandatory</strong>, where “failure” isn’t a dirty word, it’s how innovation happens.</p><p>We dive deep into:<br>✅ The <em>fail-fast</em> mindset that fuels Jon’s marketing team</p><p>✅ How Close Brothers turned 9 websites into one Experience Cloud powerhouse</p><p>✅ The dashboards and KPIs that finally united Marketing and Sales</p><p>✅ Why AI in marketing is both overhyped and underused, and where it’s truly powerful</p><p>✅ How to build psychological safety so your team can create, test and grow</p><p>This is not another fluffy marketing conversation. It’s an honest, strategic look inside how great marketers think, experiment, and lead.</p><p>If you’re in marketing, sales, or simply want to understand how to turn <strong>data and failure into success</strong>, this episode will change the way you see your campaigns forever.</p><p>🎧 <strong>Listen now: </strong>and don’t forget to subscribe for more unfiltered conversations with the people shaping the future of Salesforce, AI, and digital marketing.</p><p>#Salesforce #MarketingStrategy #DataDrivenMarketing #AI #SalesforcePossePodcast #JonDytor #MarketingLeadership #CloseBrothers #FailFast #DiaryOfACEOStyle</p>

Salesforce Posse Podcast

Francis Pindar

This Marketer Built a Culture Where Failure Is Mandatory

NOV 7, 202530 MIN
Salesforce Posse Podcast

This Marketer Built a Culture Where Failure Is Mandatory

NOV 7, 202530 MIN

Description

<p>What happens when a marketing leader gives his team permission to fail and actually celebrates it?</p><p>In this episode of the <strong>Salesforce Posse Podcast</strong>, we sit down with <strong>Jon Dytor</strong>, Head of Digital Marketing at <strong>Close Brothers Asset Finance</strong>, who has quietly built one of the most data-driven, fearless marketing cultures in financial services.</p><p>Jon reveals how he connected <strong>Salesforce, Account Engagement and CRM Analytics</strong> to track every click from campaign to conversion, transforming marketing from a cost centre into a growth engine. But more importantly, he’s built a culture where <strong>experimentation is mandatory</strong>, where “failure” isn’t a dirty word, it’s how innovation happens.</p><p>We dive deep into:<br>✅ The <em>fail-fast</em> mindset that fuels Jon’s marketing team</p><p>✅ How Close Brothers turned 9 websites into one Experience Cloud powerhouse</p><p>✅ The dashboards and KPIs that finally united Marketing and Sales</p><p>✅ Why AI in marketing is both overhyped and underused, and where it’s truly powerful</p><p>✅ How to build psychological safety so your team can create, test and grow</p><p>This is not another fluffy marketing conversation. It’s an honest, strategic look inside how great marketers think, experiment, and lead.</p><p>If you’re in marketing, sales, or simply want to understand how to turn <strong>data and failure into success</strong>, this episode will change the way you see your campaigns forever.</p><p>🎧 <strong>Listen now: </strong>and don’t forget to subscribe for more unfiltered conversations with the people shaping the future of Salesforce, AI, and digital marketing.</p><p>#Salesforce #MarketingStrategy #DataDrivenMarketing #AI #SalesforcePossePodcast #JonDytor #MarketingLeadership #CloseBrothers #FailFast #DiaryOfACEOStyle</p>