On this episode of The Ty Brady Way, Ty sits down with Brian Will, a man who grew up in a small farm town in Ohio, failed out of high school at 16, served eight years across the Air Force and Army, and went on to launch ten companies over 35 years, sell two into venture capital and one into private equity, write four books including two Wall Street Journal bestsellers, and is currently building an AI startup in Atlanta. Brian’s story is not a straight line to the top. It is a masterclass in getting knocked down, learning the lesson, and getting back up every single time. Brian shares his Five Keys to Success, which he is quick to point out are the exact same five keys to failure if you ignore them. It starts with your why, because if it is not strong enough, the first wave of adversity will knock you out. From there he breaks down why you need to understand who you are in your business, why most founders are technicians pretending to be CEOs, why ego is the silent killer of growing companies, and why not knowing your numbers is the fastest way to bleed a business dry without ever realizing it. The conversation goes deep on delegation and scaling, and Brian does not sugarcoat it. He explains why the founder is almost always the bottleneck when a company gets stuck, and why going from two million to ten million requires the willingness to temporarily take less money home so you can build the infrastructure underneath you that actually gets you there. He also walks through how he approaches broken sales organizations, building profit and loss statements by individual salesperson, cutting the channels and the people that are quietly losing money, and reallocating those resources to the performers who are starving for more leads. Ty and Brian also get into the future of business and agree on one thing without hesitation: if you are not using AI right now, you are already behind. Brian shares how he rebuilt seven financial documents totaling 20,000 lines of code in a single afternoon by himself, work that would have previously required a team of three for two weeks. His message is simple: AI is not going away, so stop debating it and start learning it. Brian closes with one of the most powerful points of the whole conversation. Tim Cook, the man running a three trillion dollar company, still meets quarterly with a board of directors and works with a personal coach. If the CEO of Apple needs ten to twelve people helping him lead, what makes any entrepreneur think they can figure it all out alone? Find someone who has been there, check your ego, take the advice, and go build something worth building. As always, we would like to hear from you! 🔗 linktr.ee/brianwillmedia 🎙️ @thetybradyway with @thedropoutmm   Email us at [email protected] Or DM us on Instagram @thetybradyway