Saving the planet is a good thing, but sometimes bag design blunders can cost you greatly. SunChips made a completely compostable chip bag. But it was loud...too loud.
You can find the original article the episode inspired <a href='https://www.dreamrproductions.com/sun-chips-revenue-dropped-over-a-bag-design-blunder/'>here</a>.
Thank you to <a href='https://artlist.io/referral/9772/Stage'>Artlist</a> for your wide variety of SFX and lovely background music. Thank you also to Sun Chips who made this sound study so interesting.
As promised, here are some links referenced in the episode.
<ul>
<li style="font-weight:400;">One pilot <a href='https://www.npr.org/sections/thetwo-way/2010/10/06/130382547/noise-from-consumers-prompts-sunchips-to-go-back-to-traditional-packaging#:~:text=In%20August%2C%20The%20Wall%20Street,Destroys%20Your%20Hearing.%22%20Mr.'>states</a> it’s louder than his cockpit.</li>
<li style="font-weight:400;">The bag was just too darn <a href='https://www.greenbiz.com/article/pepsis-biodegradable-backlash-snack-bag-was-too-noisy'>loud</a>.</li>
<li style="font-weight:400;">Scientific warning of <a href='https://www.asha.org/public/hearing/loud-noise-dangers/#:~:text=If%20sounds%20are%20loud%2C%20they,pitched%20sounds%20to%20the%20brain.'>noise being dangerous</a>.</li>
<li style="font-weight:400;"><a href='https://channelsignal.com/blogs/what-ever-happened-to-the-sun-chips-compostable-bag/#:~:text=The%20Sun%20Chips%C2%AE%20compostable%20bag%20was%20simply%20too%20noisy,an%2011%25%20dip%20in%20revenue.'>Dip in revenue</a> of 11%.</li>
<li style="font-weight:400;">The <a href='https://www.greenbiz.com/article/compostable-sun-chips-bags-get-second-quieter-chance'>fix</a>.</li>
</ul>
---
For more on sound in marketing, sign up for the Sound In Marketing Newsletter <a href='http://eepurl.com/gDxl6b'>http://eepurl.com/gDxl6b</a>. 
For further inquiries, email Jeanna at <a href='mailto:jeanna@dreamrproductions.com'>mailto:jeanna@dreamrproductions.com</a>   
The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here <a href='https://pod.link/1467112373'>https://pod.link/1467112373</a>.
Let’s make this world of sound more intriguing, more unique, and more on brand.
<a href='https://www.linkedin.com/in/jeannaisham/'>https://www.linkedin.com/in/jeannaisham/</a> 
<a href='https://twitter.com/Jeanna_Isham'>https://twitter.com/Jeanna_Isham </a>
<a href='https://www.facebook.com/DreamrProductions/'>https://www.facebook.com/DreamrProductions/</a> 
<a href='https://www.youtube.com/@Dreamrproductions'>https://www.youtube.com/@Dreamrproductions</a>

<description>&lt;p&gt;Saving the planet is a good thing, but sometimes bag design blunders can cost you greatly. SunChips made a completely compostable chip bag. But it was loud...too loud.&lt;/p&gt;
&lt;p&gt;You can find the original article the episode inspired &lt;a href='https://www.dreamrproductions.com/sun-chips-revenue-dropped-over-a-bag-design-blunder/'&gt;here&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Thank you to &lt;a href='https://artlist.io/referral/9772/Stage'&gt;Artlist&lt;/a&gt; for your wide variety of SFX and lovely background music. Thank you also to Sun Chips who made this sound study so interesting.&lt;/p&gt;
&lt;p&gt;As promised, here are some links referenced in the episode.&lt;/p&gt;
&lt;ul&gt;
&lt;li style="font-weight:400;"&gt;One pilot &lt;a href='https://www.npr.org/sections/thetwo-way/2010/10/06/130382547/noise-from-consumers-prompts-sunchips-to-go-back-to-traditional-packaging#:~:text=In%20August%2C%20The%20Wall%20Street,Destroys%20Your%20Hearing.%22%20Mr.'&gt;states&lt;/a&gt; it’s louder than his cockpit.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;The bag was just too darn &lt;a href='https://www.greenbiz.com/article/pepsis-biodegradable-backlash-snack-bag-was-too-noisy'&gt;loud&lt;/a&gt;.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;Scientific warning of &lt;a href='https://www.asha.org/public/hearing/loud-noise-dangers/#:~:text=If%20sounds%20are%20loud%2C%20they,pitched%20sounds%20to%20the%20brain.'&gt;noise being dangerous&lt;/a&gt;.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;&lt;a href='https://channelsignal.com/blogs/what-ever-happened-to-the-sun-chips-compostable-bag/#:~:text=The%20Sun%20Chips%C2%AE%20compostable%20bag%20was%20simply%20too%20noisy,an%2011%25%20dip%20in%20revenue.'&gt;Dip in revenue&lt;/a&gt; of 11%.&lt;/li&gt;
&lt;li style="font-weight:400;"&gt;The &lt;a href='https://www.greenbiz.com/article/compostable-sun-chips-bags-get-second-quieter-chance'&gt;fix&lt;/a&gt;.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;---&lt;/p&gt;
&lt;p&gt;For more on sound in marketing, sign up for the Sound In Marketing Newsletter &lt;a href='http://eepurl.com/gDxl6b'&gt;http://eepurl.com/gDxl6b&lt;/a&gt;. &lt;/p&gt;
&lt;p&gt;For further inquiries, email Jeanna at &lt;a href='mailto:jeanna@dreamrproductions.com'&gt;mailto:jeanna@dreamrproductions.com&lt;/a&gt;   &lt;/p&gt;
&lt;p&gt;The Sound In Marketing Podcast is produced by Dreamr Productions and hosted, written, and edited by Jeanna Isham. It is available on all the major podcast channels here &lt;a href='https://pod.link/1467112373'&gt;https://pod.link/1467112373&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;Let’s make this world of sound more intriguing, more unique, and more on brand.&lt;/p&gt;
&lt;p&gt;&lt;a href='https://www.linkedin.com/in/jeannaisham/'&gt;https://www.linkedin.com/in/jeannaisham/&lt;/a&gt; &lt;/p&gt;
&lt;p&gt;&lt;a href='https://twitter.com/Jeanna_Isham'&gt;https://twitter.com/Jeanna_Isham &lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;a href='https://www.facebook.com/DreamrProductions/'&gt;https://www.facebook.com/DreamrProductions/&lt;/a&gt; &lt;/p&gt;
&lt;p&gt;&lt;a href='https://www.youtube.com/@Dreamrproductions'&gt;https://www.youtube.com/@Dreamrproductions&lt;/a&gt; &lt;/p&gt;
</description>

Saving the planet is a good thing, but sometimes bag design blunders can cost you greatly. SunChips made a completely compostable chip bag. But it was loud...too loud.

Sound in Marketing

The World's Loudest Chips Bag

The World's Loudest Chips Bag

Description