<description>&lt;p&gt;&lt;strong&gt;Christina Daves&lt;/strong&gt; &lt;span style= "font-weight: 400;"&gt;is a do-it-yourself publicity strategist. Together with her clients, she has over 1 billion views and over 8 figures in sales from free publicity.  She has appeared on over 1000 media outlets and is a regular on-air contributor on television programs across the country.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;In this episode, Christina shares how to use free publicity to massively grow your business and how to stand out from the crowd when doing media pitching.&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;strong&gt;"The people who get this, who get it, who get the digital marketing piece, who get the media piece, they're going to win because they're going to get the visibility. It doesn't matter how good they are or not, they're the ones who are going to get the clients and the customers.”&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;&lt;em&gt;&lt;span style="font-weight: 400;"&gt;– Christina Daves&lt;/span&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;h4&gt;&lt;strong&gt;Why you have to check out today’s podcast:&lt;/strong&gt;&lt;/h4&gt; &lt;ul&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style= "font-weight: 400;"&gt;Discover how to free publicity to massively grow my business&lt;/span&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style="font-weight: 400;"&gt;Learn how to stand out from the crowd when pitching the media by making you or your business newsworthy and valuable to the media’s audience&lt;/span&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style= "font-weight: 400;"&gt;Discover what holds people back from doing public relations or PR&lt;/span&gt;&lt;/li&gt; &lt;/ul&gt; &lt;h5&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/h5&gt; &lt;h4&gt;&lt;strong&gt;Learn More about the 3X Value Growth™ Model&lt;/strong&gt;&lt;/h4&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;Go to&lt;/span&gt; &lt;a href= "http://www.3xvaluegrowth.com/model"&gt;&lt;span style= "font-weight: 400;"&gt;www.3xvaluegrowth.com/model&lt;/span&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;strong&gt;Episode Takeaway:&lt;/strong&gt; &lt;em&gt;&lt;span style= "font-weight: 400;"&gt;What holds people back from doing PR?&lt;/span&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt;&lt;strong&gt;"It's inaction. My business coach said to me years ago, 'Christina, imperfect action is better than perfect inaction.' So, just do it. What's the worst that's going to happen? Nothing. "&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;&lt;em&gt;&lt;span style="font-weight: 400;"&gt;– Christina Daves&lt;/span&gt;&lt;/em&gt;&lt;/p&gt; &lt;h4&gt;&lt;strong&gt;Resources|Links&lt;/strong&gt;&lt;/h4&gt; &lt;ul&gt; &lt;li style="font-weight: 400;"&gt;&lt;strong&gt;Get Christina Daves' PR Famous Formula:&lt;/strong&gt; &lt;a href= "http://www.3stepstoprsuccess.com/"&gt;&lt;span style= "font-weight: 400;"&gt;http://www.3stepstoprsuccess.com&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style= "font-weight: 400;"&gt;Provides journalists with a robust database of sources for upcoming stories and daily opportunities for sources to secure valuable media coverage:&lt;/span&gt; &lt;a href= "https://www.helpareporter.com/"&gt;&lt;span style= "font-weight: 400;"&gt;https://www.helpareporter.com&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;h3&gt;&lt;strong&gt;Connect with Christina Daves: &lt;/strong&gt;&lt;/h3&gt; &lt;ul&gt; &lt;li style="font-weight: 400;"&gt;&lt;strong&gt;Website:&lt;/strong&gt; &lt;a href= "https://www.prforanyone.com/"&gt;&lt;span style= "font-weight: 400;"&gt;https://www.prforanyone.com&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;strong&gt;LinkedIn&lt;/strong&gt;&lt;span style= "font-weight: 400;"&gt;:&lt;/span&gt; &lt;a href= "https://www.linkedin.com/in/christinadaves"&gt;&lt;span style= "font-weight: 400;"&gt;https://www.linkedin.com/in/christinadaves&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;strong&gt;Twitter:&lt;/strong&gt; &lt;a href= "https://twitter.com/prforanyone"&gt;&lt;span style= "font-weight: 400;"&gt;https://twitter.com/prforanyone&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;strong&gt;Facebook:&lt;/strong&gt; &lt;a href= "https://www.facebook.com/Prforanyone"&gt;&lt;span style= "font-weight: 400;"&gt;https://www.facebook.com/Prforanyone &lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;p&gt; &lt;/p&gt;</description>

3X Value Growth

Kerri Salls, MBA. CVGA

Interview with Christina Daves: How to Land Media Exposure for Your Business

MAY 12, 20207 MIN
3X Value Growth

Interview with Christina Daves: How to Land Media Exposure for Your Business

MAY 12, 20207 MIN

Description

Christina Daves is a do-it-yourself publicity strategist. Together with her clients, she has over 1 billion views and over 8 figures in sales from free publicity.  She has appeared on over 1000 media outlets and is a regular on-air contributor on television programs across the country.

In this episode, Christina shares how to use free publicity to massively grow your business and how to stand out from the crowd when doing media pitching.

 

"The people who get this, who get it, who get the digital marketing piece, who get the media piece, they're going to win because they're going to get the visibility. It doesn't matter how good they are or not, they're the ones who are going to get the clients and the customers.”

– Christina Daves

 

Why you have to check out today’s podcast:
  • Discover how to free publicity to massively grow my business
  • Learn how to stand out from the crowd when pitching the media by making you or your business newsworthy and valuable to the media’s audience
  • Discover what holds people back from doing public relations or PR
  Learn More about the 3X Value Growth™ Model

Go to www.3xvaluegrowth.com/model

 

 

Episode Takeaway: What holds people back from doing PR?

"It's inaction. My business coach said to me years ago, 'Christina, imperfect action is better than perfect inaction.' So, just do it. What's the worst that's going to happen? Nothing. "

– Christina Daves

Resources|Links

 

Connect with Christina Daves: