Dr. Mike Armour combines life-long leadership experience in high-level positions with passion for helping leaders meet their most pressing challenges. He has coached over 600 executives, managers, and entrepreneurs, and has trained thousands more on four continents.   “Anywhere you increase trust you increase value.” – Mike Armour   Why you have to check out today’s podcast: <ul> <li style="font-weight: 400;">Discover the impact of unrecognized, unaddressed, or unresolved issues of trust in an organization</li> <li style="font-weight: 400;">Determine why trust is the core of leadership</li> <li style="font-weight: 400;">Develop trust-building steps that will boost employee engagement</li> </ul>   Learn More about the 3X Value Growth™ Model Go to <a href= "http://www.3xvaluegrowth.com/model">www.3xvaluegrowth.com/model</a>     Episode Takeaway: How to boost employee engagement? “When you find a place where trust is high in an organization, you will find that there is an atmosphere that is running. There is a feeling in the air, and it’s a feeling that I am safe, I am informed, I’m respected, I’m valued, and I’m understood. People need to feel safe, informed, respected, valued, and understood. And it’s interesting to just begin a dialogue with your workers, with your employees, with your management team to find out, do they feel in this culture that they are safe, informed, respected, valued and understood. Because if those things are weak, trust will be in poor repair.“ – Mike Armour   Resources|Links <ul> <li style="font-weight: 400;">Free Downloads Related to Leadership, Management, and Entrepreneurialism Free E-Books and Booklets: <a href= "https://www.leaderperfect.com/freestuff">https://www.leaderperfect.com/freestuff</a></li> <li style="font-weight: 400;">Upsize Your Leadership:<a href= "https://www.leaderperfect.com/podcast">https://www.leaderperfect.com/podcast</a></li> </ul>   Connect with Mike Armour:  <ul> <li style="font-weight: 400;">Website: <a href= "https://www.leaderperfect.com/">https://www.leaderperfect.com</a></li> <li style="font-weight: 400;">Linkedin:  <a href= "https://www.linkedin.com/in/mikearmour">https://www.linkedin.com/in/mikearmour</a></li> </ul>

<description>&lt;p&gt;&lt;strong&gt;Dr. Mike Armour&lt;/strong&gt; &lt;span style= "font-weight: 400;"&gt;combines life-long leadership experience in high-level positions with passion for helping leaders meet their most pressing challenges.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;He has coached over 600 executives, managers, and entrepreneurs, and has trained thousands more on four continents.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;strong&gt;“Anywhere you increase trust you increase value.”&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;&lt;em&gt;&lt;span style="font-weight: 400;"&gt;– Mike Armour&lt;/span&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;h4&gt;&lt;strong&gt;Why you have to check out today’s podcast:&lt;/strong&gt;&lt;/h4&gt; &lt;ul&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style= "font-weight: 400;"&gt;Discover the impact of unrecognized, unaddressed, or unresolved issues of trust in an organization&lt;/span&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style= "font-weight: 400;"&gt;Determine why trust is the core of leadership&lt;/span&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style= "font-weight: 400;"&gt;Develop trust-building steps that will boost employee engagement&lt;/span&gt;&lt;/li&gt; &lt;/ul&gt; &lt;h4&gt; &lt;/h4&gt; &lt;h4&gt;&lt;strong&gt;Learn More about the 3X Value Growth™ Model&lt;/strong&gt;&lt;/h4&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;Go to&lt;/span&gt; &lt;a href= "http://www.3xvaluegrowth.com/model"&gt;&lt;span style= "font-weight: 400;"&gt;www.3xvaluegrowth.com/model&lt;/span&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;strong&gt;Episode Takeaway: &lt;em&gt;How to boost employee engagement?&lt;/em&gt;&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;“When you find a place where trust is high in an organization, you will find that there is an atmosphere that is running. There is a feeling in the air, and it’s a feeling that I am safe, I am informed, I’m respected, I’m valued, and I’m understood. People need to feel safe, informed, respected, valued, and understood. And it’s interesting to just begin a dialogue with your workers, with your employees, with your management team to find out, do they feel in this culture that they are safe, informed, respected, valued and understood. Because if those things are weak, trust will be in poor repair.“&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;em&gt;&lt;span style="font-weight: 400;"&gt;– Mike Armour&lt;/span&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;h4&gt;&lt;strong&gt;Resources|Links&lt;/strong&gt;&lt;/h4&gt; &lt;ul&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style="font-weight: 400;"&gt;Free Downloads Related to Leadership, Management, and Entrepreneurialism Free E-Books and Booklets:&lt;/span&gt; &lt;a href= "https://www.leaderperfect.com/freestuff"&gt;&lt;span style= "font-weight: 400;"&gt;https://www.leaderperfect.com/freestuff&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style= "font-weight: 400;"&gt;Upsize Your Leadership:&lt;/span&gt;&lt;a href= "https://www.leaderperfect.com/podcast"&gt;&lt;span style= "font-weight: 400;"&gt;https://www.leaderperfect.com/podcast&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;p&gt; &lt;/p&gt; &lt;h3&gt;&lt;strong&gt;Connect with Mike Armour: &lt;/strong&gt;&lt;/h3&gt; &lt;ul&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style= "font-weight: 400;"&gt;Website:&lt;/span&gt; &lt;a href= "https://www.leaderperfect.com/"&gt;&lt;span style= "font-weight: 400;"&gt;https://www.leaderperfect.com&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style= "font-weight: 400;"&gt;Linkedin: &lt;/span&gt; &lt;a href= "https://www.linkedin.com/in/mikearmour"&gt;&lt;span style= "font-weight: 400;"&gt;https://www.linkedin.com/in/mikearmour&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt;</description>

Dr. Mike Armour combines life-long leadership experience in high-level positions with passion for helping leaders meet their most pressing challenges. He has coached over 600 executives, managers, and entrepreneurs, and has trained thousands more on...

Interview with Mike Armour: Above All, Build Trust

The future of your business depends on your talents. Recruiting and retaining great talent, efficiency, and customer loyalty benefit from the culture you design.  Julie Ann Sullivan is The Queen of Culture.  Her diverse background and extensive research give her a unique perspective on business culture.  She is a speaker, author, podcast host, and leadership coach. Her current book is Catalysts of Culture – How Visionary Leaders Activate the Employee Experience.     "When all this (pandemic) settles down, we're still going to be back to being able to find and retain great talent. The way you do that is by creating a company where people want to work. And once they're there, they want to do their best for themselves and for the company." – Julie Ann Sullivan   Why you have to check out today’s podcast: <ul> <li style="font-weight: 400;">Discover how to increase your knowledge of what it means to be a best place to work</li> <li style="font-weight: 400;">Determine what components in your employee’s experience need to improve</li> <li style="font-weight: 400;">Develop a unique plan for your organization's next cultural improvement</li> </ul>   Learn More about the 3X Value Growth™ Model Go to <a href= "http://www.3xvaluegrowth.com/model">www.3xvaluegrowth.com/model</a>     Episode Takeaway: 'You can't see the forest through the trees'-- what does that look like in an organization? "When I go into a company, the first thing I do, or I want to do, is to do a survey of the workforce and a survey of the leadership team. And what comes out of that, I have always found that what the leadership team thinks the challenges are, are different than what the workforce (thinks). That old saying, "You can't see the forest through the trees" it's the same that happens in leadership in a company. Especially medium size, they don't have a people officer who's doing this kind of work." – Julie Ann Sullivan     Resources|Links <ul> <li style="font-weight: 400;">Sign up to Julie Ann's Business Culture Insights at <a href= "https://julieannsullivan.com/">https://julieannsullivan.com/</a></li> </ul>   Connect with Julie Ann Sullivan:  <ul> <li style="font-weight: 400;">Website: <a href= "https://julieannsullivan.com">https://julieannsullivan.com</a></li> <li style="font-weight: 400;">Twitter: <a href= "https://twitter.com/JASatLNE">https://twitter.com/JASatLNE</a></li> <li style="font-weight: 400;">Linkedin: <a href= "https://www.linkedin.com/in/julieannsullivan">https://www.linkedin.com/in/julieannsullivan</a></li> </ul>

<description>&lt;p&gt;&lt;span style="font-weight: 400;"&gt;The future of your business depends on your talents. Recruiting and retaining great talent, efficiency, and customer loyalty benefit from the culture you design. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;strong&gt;Julie Ann Sullivan&lt;/strong&gt; &lt;span style= "font-weight: 400;"&gt;is The Queen of Culture.  Her diverse background and extensive research give her a unique perspective on business culture.  She is a speaker, author, podcast host, and leadership coach. Her current book is Catalysts of Culture – How Visionary Leaders Activate the Employee Experience.  &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;strong&gt;"When all this (pandemic) settles down, we're still going to be back to being able to find and retain great talent. The way you do that is by creating a company where people want to work. And once they're there, they want to do their best for themselves and for the company."&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;&lt;em&gt;&lt;span style="font-weight: 400;"&gt;– Julie Ann Sullivan&lt;/span&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;h4&gt;&lt;strong&gt;Why you have to check out today’s podcast:&lt;/strong&gt;&lt;/h4&gt; &lt;ul&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style= "font-weight: 400;"&gt;Discover how to increase your knowledge of what it means to be a best place to work&lt;/span&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style= "font-weight: 400;"&gt;Determine what components in your employee’s experience need to improve&lt;/span&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style= "font-weight: 400;"&gt;Develop a unique plan for your organization's next cultural improvement&lt;/span&gt;&lt;/li&gt; &lt;/ul&gt; &lt;h5&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/h5&gt; &lt;h4&gt;&lt;strong&gt;Learn More about the 3X Value Growth™ Model&lt;/strong&gt;&lt;/h4&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;Go to&lt;/span&gt; &lt;a href= "http://www.3xvaluegrowth.com/model"&gt;&lt;span style= "font-weight: 400;"&gt;www.3xvaluegrowth.com/model&lt;/span&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;strong&gt;Episode Takeaway:&lt;/strong&gt; &lt;em&gt;&lt;span style= "font-weight: 400;"&gt;'You can't see the forest through the trees'&lt;/span&gt;&lt;/em&gt;&lt;span style="font-weight: 400;"&gt;-- what does that look like in an organization?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;strong&gt;"&lt;/strong&gt;&lt;span style="font-weight: 400;"&gt;When I go into a company, the first thing I do, or I want to do, is to do a survey of the workforce and a survey of the leadership team. And what comes out of that, I have always found that what the leadership team thinks the challenges are, are different than what the workforce (thinks). That old saying, "You can't see the forest through the trees" it's the same that happens in leadership in a company. Especially medium size, they don't have a people officer who's doing this kind of work.&lt;/span&gt;&lt;strong&gt;"&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;&lt;em&gt;&lt;span style="font-weight: 400;"&gt;– Julie Ann Sullivan&lt;/span&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;h4&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/h4&gt; &lt;h4&gt;&lt;strong&gt;Resources|Links&lt;/strong&gt;&lt;/h4&gt; &lt;ul&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style="font-weight: 400;"&gt;Sign up to Julie Ann's Business Culture Insights at&lt;/span&gt; &lt;a href= "https://julieannsullivan.com/"&gt;&lt;span style= "font-weight: 400;"&gt;https://julieannsullivan.com/&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;h3&gt;&lt;strong&gt;Connect with Julie Ann Sullivan: &lt;/strong&gt;&lt;/h3&gt; &lt;ul&gt; &lt;li style="font-weight: 400;"&gt;&lt;strong&gt;Website:&lt;/strong&gt; &lt;a href= "https://julieannsullivan.com"&gt;&lt;span style= "font-weight: 400;"&gt;https://julieannsullivan.com&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;strong&gt;Twitter:&lt;/strong&gt; &lt;a href= "https://twitter.com/JASatLNE"&gt;&lt;span style= "font-weight: 400;"&gt;https://twitter.com/JASatLNE&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;strong&gt;Linkedin:&lt;/strong&gt; &lt;a href= "https://www.linkedin.com/in/julieannsullivan"&gt;&lt;span style= "font-weight: 400;"&gt;https://www.linkedin.com/in/julieannsullivan&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;p&gt; &lt;/p&gt;</description>

The future of your business depends on your talents. Recruiting and retaining great talent, efficiency, and customer loyalty benefit from the culture you design.  Julie Ann Sullivan is The Queen of Culture.  Her diverse background and extensive...

Julie Ann Sullivan: The Four Pillars of a Flourishing Workplace Culture

Michael Houlihan and Bonnie Harvey are the founders of Barefoot, America’s number one wine brand. They are also the co-authors of the New York Times bestseller, <a href= "https://www.amazon.com/Barefoot-Spirit-Hardship-Hustle-Americas/dp/0988224542"> The Barefoot Spirit</a>. They started with virtually no money or wine industry experience and pioneered worthy cause marketing. They now share their innovative approach to business as consultants, authors, workshop leaders, and speakers.  In this episode, Michael and Bonnie share how they help companies use their business stories to help instill corporate DNA with their stakeholders and employees resulting in a more engaged team, lower turnover rates, and increased productivity.   “When people hear a story, they’re more likely to identify with the principles behind the story.” – Michael Houlihan   Why you have to check out today’s podcast: <ul> <li style="font-weight: 400;">Discover how knowing the company story, the business hardship, hustle, and heart can build a business to success</li> <li style="font-weight: 400;">Learn the importance of instilling the corporate DNA and values when onboarding employees</li> <li style="font-weight: 400;">Find-out why is it so important that your employees know your company history when they are hired in the first 24 hours</li> </ul>   Learn More about the 3X Value Growth™ Model Go to <a href= "http://www.3xvaluegrowth.com/model">www.3xvaluegrowth.com/model</a>       Episode Takeaway: Why is it so important that your employees know your company history when they are hired in the first 24 hours? “‘When the cement is wet; you can move it with a trowel when it gets hard; you need a jackhammer’– the thing is when you can move it with a trowel, why not embed the company history in that new employee’s open mind. They’re coming to work, they don’t know what to expect. This is your chance to tell them about your company’s story.’ – Michael Houlihan   Episode Takeaway: How to solve employee turnover? “If people are more engaged, if they understand what the principles are of the founder, then they can relate to that and they can relate to everyone they’re working with, and be more of a team player. They can care more about the company that they’re working for, instead of it just being a job. So, it solves the problem of turnover, the number one hidden cost of any company.” – Bonnie Harvey   Resources|Links <ul> <li style="font-weight: 400;">Blogs at <a href="http://www.thebarefootspirit.com/">www.thebarefootspirit.com</a>  & <a href= "http://www.consumerbrandbuilders.com/">www.consumerbrandbuilders.com</a>  </li> </ul>   Connect with Bonnie Harvey and Michael Houlihan:  <ul> <li style="font-weight: 400;">Website 1: <a href= "https://thebarefootspirit.com/">https://thebarefootspirit.com</a></li> <li style="font-weight: 400;">Website 2: <a href= "https://www.consumerbrandbuilders.com/">https://www.consumerbrandbuilders.com</a></li> <li style="font-weight: 400;">Twitter: <a href= "https://twitter.com/barefoot_spirit">https://twitter.com/barefoot_spirit</a></li> <li style="font-weight: 400;">Facebook: <a href= "https://www.facebook.com/BarefootWineFounders">https://www.facebook.com/BarefootWineFounders</a></li> </ul>

<description>&lt;p&gt;&lt;span style="font-weight: 400;"&gt;&lt;strong&gt;Michael Houlihan and Bonnie Harvey&lt;/strong&gt; are the founders of Barefoot, America’s number one wine brand. They are also the co-authors of the New York Times bestseller,&lt;/span&gt; &lt;a href= "https://www.amazon.com/Barefoot-Spirit-Hardship-Hustle-Americas/dp/0988224542"&gt; &lt;span style="font-weight: 400;"&gt;The Barefoot Spirit&lt;/span&gt;&lt;/a&gt;&lt;span style="font-weight: 400;"&gt;. They started with virtually no money or wine industry experience and pioneered worthy cause marketing. They now share their innovative approach to business as consultants, authors, workshop leaders, and speakers. &lt;/span&gt;&lt;/p&gt; &lt;p&gt;In this episode, Michael and Bonnie share how they help companies use their business stories to help instill corporate DNA with their stakeholders and employees resulting in a more engaged team, lower turnover rates, and increased productivity.&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;“When people hear a story, they’re more likely to identify with the principles behind the story.”&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;em&gt;&lt;span style="font-weight: 400;"&gt;– Michael Houlihan&lt;/span&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;h4&gt;&lt;strong&gt;Why you have to check out today’s podcast:&lt;/strong&gt;&lt;/h4&gt; &lt;ul&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style= "font-weight: 400;"&gt;Discover how knowing the company story, the business hardship, hustle, and heart can build a business to success&lt;/span&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style="font-weight: 400;"&gt;Learn the importance of instilling the corporate DNA and values when onboarding employees&lt;/span&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style= "font-weight: 400;"&gt;Find-out why is it so important that your employees know your company history when they are hired in the first 24 hours&lt;/span&gt;&lt;/li&gt; &lt;/ul&gt; &lt;h4&gt; &lt;/h4&gt; &lt;h4&gt;&lt;strong&gt;Learn More about the 3X Value Growth™ Model&lt;/strong&gt;&lt;/h4&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;Go to&lt;/span&gt; &lt;a href= "http://www.3xvaluegrowth.com/model"&gt;&lt;span style= "font-weight: 400;"&gt;www.3xvaluegrowth.com/model&lt;/span&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;&lt;strong&gt;Episode Takeaway:&lt;/strong&gt; Why is it so important that your employees know your company history when they are hired in the first 24 hours?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;“‘When the cement is wet; you can move it with a trowel when it gets hard; you need a jackhammer’– the thing is when you can move it with a trowel, why not embed the company history in that new employee’s open mind. They’re coming to work, they don’t know what to expect. This is your chance to tell them about your company’s story.’&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;em&gt;&lt;span style="font-weight: 400;"&gt;– Michael Houlihan&lt;/span&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;&lt;strong&gt;Episode Takeaway:&lt;/strong&gt; How to solve employee turnover?&lt;/span&gt;&lt;/p&gt; &lt;h4&gt;&lt;span style="font-weight: 400;"&gt;“If people are more engaged, if they understand what the principles are of the founder, then they can relate to that and they can relate to everyone they’re working with, and be more of a team player. They can care more about the company that they’re working for, instead of it just being a job. So, it solves the problem of turnover, the number one hidden cost of any company.”&lt;/span&gt;&lt;/h4&gt; &lt;p&gt;&lt;em&gt;&lt;span style="font-weight: 400;"&gt;– Bonnie Harvey&lt;/span&gt;&lt;/em&gt;&lt;/p&gt; &lt;h4&gt; &lt;/h4&gt; &lt;h4&gt;&lt;strong&gt;Resources|Links&lt;/strong&gt;&lt;/h4&gt; &lt;ul&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style="font-weight: 400;"&gt;Blogs at&lt;/span&gt; &lt;a href="http://www.thebarefootspirit.com/"&gt;&lt;span style= "font-weight: 400;"&gt;www.thebarefootspirit.com&lt;/span&gt;&lt;/a&gt;&lt;span style="font-weight: 400;"&gt;  &amp;&lt;/span&gt; &lt;a href= "http://www.consumerbrandbuilders.com/"&gt;&lt;span style= "font-weight: 400;"&gt;www.consumerbrandbuilders.com&lt;/span&gt;&lt;/a&gt; &lt;span style="font-weight: 400;"&gt; &lt;/span&gt;&lt;/li&gt; &lt;/ul&gt; &lt;h3&gt; &lt;/h3&gt; &lt;h3&gt;&lt;strong&gt;Connect with Bonnie Harvey and Michael Houlihan: &lt;/strong&gt;&lt;/h3&gt; &lt;ul&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style= "font-weight: 400;"&gt;Website 1:&lt;/span&gt; &lt;a href= "https://thebarefootspirit.com/"&gt;&lt;span style= "font-weight: 400;"&gt;https://thebarefootspirit.com&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style= "font-weight: 400;"&gt;Website 2:&lt;/span&gt; &lt;a href= "https://www.consumerbrandbuilders.com/"&gt;&lt;span style= "font-weight: 400;"&gt;https://www.consumerbrandbuilders.com&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style= "font-weight: 400;"&gt;Twitter:&lt;/span&gt; &lt;a href= "https://twitter.com/barefoot_spirit"&gt;&lt;span style= "font-weight: 400;"&gt;https://twitter.com/barefoot_spirit&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style= "font-weight: 400;"&gt;Facebook:&lt;/span&gt; &lt;a href= "https://www.facebook.com/BarefootWineFounders"&gt;&lt;span style= "font-weight: 400;"&gt;https://www.facebook.com/BarefootWineFounders&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt;</description>

Michael Houlihan and Bonnie Harvey are the founders of Barefoot, America’s number one wine brand. They are also the co-authors of the New York Times bestseller, . They started with virtually no money or wine industry experience and pioneered worthy...

Interview with Michael Houlihan and Bonnie Harvey: When the Cement is Wet, You Can Move with Trowel

Christina Daves is a do-it-yourself publicity strategist. Together with her clients, she has over 1 billion views and over 8 figures in sales from free publicity.  She has appeared on over 1000 media outlets and is a regular on-air contributor on television programs across the country. In this episode, Christina shares how to use free publicity to massively grow your business and how to stand out from the crowd when doing media pitching.   "The people who get this, who get it, who get the digital marketing piece, who get the media piece, they're going to win because they're going to get the visibility. It doesn't matter how good they are or not, they're the ones who are going to get the clients and the customers.” – Christina Daves   Why you have to check out today’s podcast: <ul> <li style="font-weight: 400;">Discover how to free publicity to massively grow my business</li> <li style="font-weight: 400;">Learn how to stand out from the crowd when pitching the media by making you or your business newsworthy and valuable to the media’s audience</li> <li style="font-weight: 400;">Discover what holds people back from doing public relations or PR</li> </ul>   Learn More about the 3X Value Growth™ Model Go to <a href= "http://www.3xvaluegrowth.com/model">www.3xvaluegrowth.com/model</a>     Episode Takeaway: What holds people back from doing PR? "It's inaction. My business coach said to me years ago, 'Christina, imperfect action is better than perfect inaction.' So, just do it. What's the worst that's going to happen? Nothing. " – Christina Daves Resources|Links <ul> <li style="font-weight: 400;">Get Christina Daves' PR Famous Formula: <a href= "http://www.3stepstoprsuccess.com/">http://www.3stepstoprsuccess.com</a></li> <li style="font-weight: 400;">Provides journalists with a robust database of sources for upcoming stories and daily opportunities for sources to secure valuable media coverage: <a href= "https://www.helpareporter.com/">https://www.helpareporter.com</a></li> </ul>   Connect with Christina Daves:  <ul> <li style="font-weight: 400;">Website: <a href= "https://www.prforanyone.com/">https://www.prforanyone.com</a></li> <li style="font-weight: 400;">LinkedIn: <a href= "https://www.linkedin.com/in/christinadaves">https://www.linkedin.com/in/christinadaves</a></li> <li style="font-weight: 400;">Twitter: <a href= "https://twitter.com/prforanyone">https://twitter.com/prforanyone</a></li> <li style="font-weight: 400;">Facebook: <a href= "https://www.facebook.com/Prforanyone">https://www.facebook.com/Prforanyone </a></li> </ul>

<description>&lt;p&gt;&lt;strong&gt;Christina Daves&lt;/strong&gt; &lt;span style= "font-weight: 400;"&gt;is a do-it-yourself publicity strategist. Together with her clients, she has over 1 billion views and over 8 figures in sales from free publicity.  She has appeared on over 1000 media outlets and is a regular on-air contributor on television programs across the country.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;In this episode, Christina shares how to use free publicity to massively grow your business and how to stand out from the crowd when doing media pitching.&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;strong&gt;"The people who get this, who get it, who get the digital marketing piece, who get the media piece, they're going to win because they're going to get the visibility. It doesn't matter how good they are or not, they're the ones who are going to get the clients and the customers.”&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;&lt;em&gt;&lt;span style="font-weight: 400;"&gt;– Christina Daves&lt;/span&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;h4&gt;&lt;strong&gt;Why you have to check out today’s podcast:&lt;/strong&gt;&lt;/h4&gt; &lt;ul&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style= "font-weight: 400;"&gt;Discover how to free publicity to massively grow my business&lt;/span&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style="font-weight: 400;"&gt;Learn how to stand out from the crowd when pitching the media by making you or your business newsworthy and valuable to the media’s audience&lt;/span&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style= "font-weight: 400;"&gt;Discover what holds people back from doing public relations or PR&lt;/span&gt;&lt;/li&gt; &lt;/ul&gt; &lt;h5&gt;&lt;strong&gt; &lt;/strong&gt;&lt;/h5&gt; &lt;h4&gt;&lt;strong&gt;Learn More about the 3X Value Growth™ Model&lt;/strong&gt;&lt;/h4&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;Go to&lt;/span&gt; &lt;a href= "http://www.3xvaluegrowth.com/model"&gt;&lt;span style= "font-weight: 400;"&gt;www.3xvaluegrowth.com/model&lt;/span&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;strong&gt;Episode Takeaway:&lt;/strong&gt; &lt;em&gt;&lt;span style= "font-weight: 400;"&gt;What holds people back from doing PR?&lt;/span&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt;&lt;strong&gt;"It's inaction. My business coach said to me years ago, 'Christina, imperfect action is better than perfect inaction.' So, just do it. What's the worst that's going to happen? Nothing. "&lt;/strong&gt;&lt;/p&gt; &lt;p&gt;&lt;em&gt;&lt;span style="font-weight: 400;"&gt;– Christina Daves&lt;/span&gt;&lt;/em&gt;&lt;/p&gt; &lt;h4&gt;&lt;strong&gt;Resources|Links&lt;/strong&gt;&lt;/h4&gt; &lt;ul&gt; &lt;li style="font-weight: 400;"&gt;&lt;strong&gt;Get Christina Daves' PR Famous Formula:&lt;/strong&gt; &lt;a href= "http://www.3stepstoprsuccess.com/"&gt;&lt;span style= "font-weight: 400;"&gt;http://www.3stepstoprsuccess.com&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style= "font-weight: 400;"&gt;Provides journalists with a robust database of sources for upcoming stories and daily opportunities for sources to secure valuable media coverage:&lt;/span&gt; &lt;a href= "https://www.helpareporter.com/"&gt;&lt;span style= "font-weight: 400;"&gt;https://www.helpareporter.com&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;h3&gt;&lt;strong&gt;Connect with Christina Daves: &lt;/strong&gt;&lt;/h3&gt; &lt;ul&gt; &lt;li style="font-weight: 400;"&gt;&lt;strong&gt;Website:&lt;/strong&gt; &lt;a href= "https://www.prforanyone.com/"&gt;&lt;span style= "font-weight: 400;"&gt;https://www.prforanyone.com&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;strong&gt;LinkedIn&lt;/strong&gt;&lt;span style= "font-weight: 400;"&gt;:&lt;/span&gt; &lt;a href= "https://www.linkedin.com/in/christinadaves"&gt;&lt;span style= "font-weight: 400;"&gt;https://www.linkedin.com/in/christinadaves&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;strong&gt;Twitter:&lt;/strong&gt; &lt;a href= "https://twitter.com/prforanyone"&gt;&lt;span style= "font-weight: 400;"&gt;https://twitter.com/prforanyone&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;strong&gt;Facebook:&lt;/strong&gt; &lt;a href= "https://www.facebook.com/Prforanyone"&gt;&lt;span style= "font-weight: 400;"&gt;https://www.facebook.com/Prforanyone &lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;p&gt; &lt;/p&gt;</description>

Christina Daves is a do-it-yourself publicity strategist. Together with her clients, she has over 1 billion views and over 8 figures in sales from free publicity.  She has appeared on over 1000 media outlets and is a regular on-air...

Interview with Christina Daves: How to Land Media Exposure for Your Business

Lisa Nirell is passionate about helping CEOs and CMOs cut through the chatter, grow revenues, and accelerate marketing innovation. She’s also the Chief Energy Officer of EnergizeGrowth® Innovative companies such as Adobe,  Google, AARP, Gannett/USA TODAY NETWORK, and Hilton hire Lisa to gain fresh insights, formulate new strategies, and launch breakthrough marketing ideas. In this episode, Lisa gave her insights about how to stay present and profitable in a data-driven world by working directly and interacting humanely with your customers and how can businesses make that leap from the way they did marketing when the economy was booming to how marketing is done now in a new ‘temporary’ reality.   “Q: What should we be asking our people and our customers right now? A: Those two questions are: what is the most pressing challenge you’re experiencing right now and how can we help?” – Lisa Nirell   Why you have to check out today’s podcast: <ul> <li style="font-weight: 400;">Discover how to become a mindful leader who knows how to ask customers what they need and become the go-to service provider for that need</li> <li style="font-weight: 400;">Learn how to stay present and profitable in a data-driven world by working directly, and interacting humanely with their customers</li> <li style="font-weight: 400;">Discover how do you make that leap from the way you did marketing when the economy was booming to how marketing is done now in a new reality</li> </ul>   Learn More about the 3X Value Growth™ Model Go to <a href= "http://www.3xvaluegrowth.com/model">www.3xvaluegrowth.com/model</a>     Episode Takeaway: What is the meaning of the platitude. “We are in this together”?   “It’s heard across the world right now. ‘Business owners are in it together.’ This is a time to deepen our relationships with each other and be willing to ask for help. Although that’s not something I have mastered. So, this is testing me as well to know when to raise my hand and say, ‘I really need some resources, I need some help. Can we work on this together?’“ – Lisa Nirell   Resources|Links <ul> <li style="font-weight: 400;">Free Mindful Marketer Bonus Gifts: <a href= "https://www.energizegrowth.com/bonus">https://www.energizegrowth.com/bonus</a></li> </ul>   Connect with Lisa Nirell:  <ul> <li style="font-weight: 400;">Website: <a href= "https://www.energizegrowth.com/">https://www.energizegrowth.com</a></li> <li style="font-weight: 400;">LinkedIn : <a href= "https://www.linkedin.com/in/energizegrowth">https://www.linkedin.com/in/energizegrowth</a></li> <li style="font-weight: 400;">Twitter: <a href= "https://twitter.com/lisa_nirell">https://twitter.com/lisa_nirell</a></li> </ul>

<description>&lt;p&gt;&lt;span style="font-weight: 400;"&gt;&lt;strong&gt;Lisa Nirell&lt;/strong&gt; is passionate about helping CEOs and CMOs cut through the chatter, grow revenues, and accelerate marketing innovation. She’s also the Chief Energy Officer of EnergizeGrowth® Innovative companies such as Adobe,  Google, AARP, Gannett/USA TODAY NETWORK, and Hilton hire Lisa to gain fresh insights, formulate new strategies, and launch breakthrough marketing ideas.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;In this episode, Lisa gave her insights about how to stay present and profitable in a data-driven world by working directly and interacting humanely with your customers and how can businesses make that leap from the way they did marketing when the economy was booming to how marketing is done now in a new ‘temporary’ reality.&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p&gt;“Q: What should we be asking our people and our customers right now? A: Those two questions are: what is the most pressing challenge you’re experiencing right now and how can we help?”&lt;/p&gt; &lt;p&gt;&lt;em&gt;&lt;span style="font-weight: 400;"&gt;– Lisa Nirell&lt;/span&gt;&lt;/em&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;h4&gt;&lt;strong&gt;Why you have to check out today’s podcast:&lt;/strong&gt;&lt;/h4&gt; &lt;ul&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style= "font-weight: 400;"&gt;Discover how to become a mindful leader who knows how to ask customers what they need and become the go-to service provider for that need&lt;/span&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style="font-weight: 400;"&gt;Learn how to stay present and profitable in a data-driven world by working directly, and interacting humanely with their customers&lt;/span&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style= "font-weight: 400;"&gt;Discover how do you make that leap from the way you did marketing when the economy was booming to how marketing is done now in a new reality&lt;/span&gt;&lt;/li&gt; &lt;/ul&gt; &lt;h4&gt; &lt;/h4&gt; &lt;h4&gt;&lt;span style="font-weight: 400;"&gt;Learn More about the 3X Value Growth™ Model&lt;/span&gt;&lt;/h4&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;Go to&lt;/span&gt; &lt;a href= "http://www.3xvaluegrowth.com/model"&gt;&lt;span style= "font-weight: 400;"&gt;www.3xvaluegrowth.com/model&lt;/span&gt;&lt;/a&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;&lt;strong&gt;Episode Takeaway:&lt;/strong&gt; What is the meaning of the platitude.&lt;/span&gt; &lt;em&gt;&lt;span style="font-weight: 400;"&gt;“We are in this together”&lt;/span&gt;&lt;/em&gt;&lt;span style="font-weight: 400;"&gt;?&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt; &lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;span style="font-weight: 400;"&gt;“It’s heard across the world right now. ‘Business owners are in it together.’ This is a time to deepen our relationships with each other and be willing to ask for help. Although that’s not something I have mastered. So, this is testing me as well to know when to raise my hand and say,&lt;/span&gt; &lt;em&gt;&lt;span style="font-weight: 400;"&gt;‘I really need some resources, I need some help. Can we work on this together?’&lt;/span&gt;&lt;/em&gt;&lt;span style="font-weight: 400;"&gt;“&lt;/span&gt;&lt;/p&gt; &lt;p&gt;&lt;em&gt;&lt;span style="font-weight: 400;"&gt;– Lisa Nirell&lt;/span&gt;&lt;/em&gt;&lt;/p&gt; &lt;h4&gt; &lt;/h4&gt; &lt;h4&gt;&lt;strong&gt;Resources|Links&lt;/strong&gt;&lt;/h4&gt; &lt;ul&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style="font-weight: 400;"&gt;Free Mindful Marketer Bonus Gifts:&lt;/span&gt; &lt;a href= "https://www.energizegrowth.com/bonus"&gt;&lt;span style= "font-weight: 400;"&gt;https://www.energizegrowth.com/bonus&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;h3&gt; &lt;/h3&gt; &lt;h3&gt;&lt;strong&gt;Connect with Lisa Nirell: &lt;/strong&gt;&lt;/h3&gt; &lt;ul&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style= "font-weight: 400;"&gt;Website:&lt;/span&gt; &lt;a href= "https://www.energizegrowth.com/"&gt;&lt;span style= "font-weight: 400;"&gt;https://www.energizegrowth.com&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style= "font-weight: 400;"&gt;LinkedIn :&lt;/span&gt; &lt;a href= "https://www.linkedin.com/in/energizegrowth"&gt;&lt;span style= "font-weight: 400;"&gt;https://www.linkedin.com/in/energizegrowth&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;li style="font-weight: 400;"&gt;&lt;span style= "font-weight: 400;"&gt;Twitter:&lt;/span&gt; &lt;a href= "https://twitter.com/lisa_nirell"&gt;&lt;span style= "font-weight: 400;"&gt;https://twitter.com/lisa_nirell&lt;/span&gt;&lt;/a&gt;&lt;/li&gt; &lt;/ul&gt; &lt;p&gt; &lt;/p&gt;</description>

Lisa Nirell is passionate about helping CEOs and CMOs cut through the chatter, grow revenues, and accelerate marketing innovation. She’s also the Chief Energy Officer of EnergizeGrowth® Innovative companies such as Adobe,  Google, AARP,...

Interview with Lisa Nirell: Mindful Marketing in Challenging Times

Tune in to hear from experts who generously share Do's and Don'ts, Best Practices, and Lesson Learned; to help owners of private companies crack the code on multiplying the value in their business in any economy. The 3X Value Growth Podcast is a forum to hear from advisors with the expertise and resources you need now to ensure your mid-market enterprise can reach its full potential.

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