In this episode of Event Experience by Bizzabo, Rachel Moore moderates a discussion between Alon Alroy, co-founder and CMO of Bizzabo, and Sam Jacobs, CEO of Pavilion, focused on the intersection of events and community building for business growth. They highlight the importance of structure in event planning, the rise of smaller regional events, and the long-term benefits of community over immediate demand generation. Key points include how networking can be enhanced through structured events, the ROI of smaller micro-events, and how to measure the success of community building efforts.

Alon Alroy is the co-founder and Chief Marketing Officer of Bizzabo. As a refresher, Bizzabo's Event Experience Operating System enables marketing and event teams to manage and scale their event programs. Alon helped build Bizzabo’s go-to-market teams since its founding in 2011. 

Sam Jacobs is the founder and CEO of Pavilion, the world’s #1 private community for GTM leaders. Since 2016, Sam has bootstrapped Pavilion to be a network of over 10,000 go-to-market professionals in B2B tech.

Here’s what you’ll hear about in this conversation:

• How crafting structure for your attendees enhances networking.

• How to see real ROI from hosting smaller events consistently. 

• How to play the long game of community building for overall revenue success. 

Mentioned in this episode

• Sam Jacobs on LinkedIn

• Alon Alroy on LinkedIn

• Pavilion Community

• Behind the Cloud by Marc Benioff

For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/sam-jacobs-pavilion-community.