In this episode of Event Experience by Bizzabo, host Rachel Moore sits down with Daniel Charles, founder of Codarity, a performance marketing agency tailored for the events industry. Daniel shares how he transitioned from music A&R and event production into helping event businesses escape the feast-or-famine revenue trap.

He breaks down the Evergreen Event Profit System, a framework that helps creative professionals generate consistent income year-round. From defining ideal client personas to implementing smart automation and lead-nurturing systems, Daniel reveals how event planners can build a sustainable pipeline without sacrificing their creative edge.

Rachel and Daniel explore common mistakes like relying too heavily on referrals, neglecting analytics, and vague customer targeting. Instead, Daniel champions a data-informed, content-driven approach that blends creativity with scalability, using automation and AI to attract high-quality leads and convert them more reliably.

What you'll learn:

• Why seasonal referrals aren't enough, and what to do instead

• How automation and AI can help you scale authentic, effective marketing

• The importance of dialing in your ideal client persona for long-term growth

For transcripts, mentions, and more, visit: www.bizzabo.com/podcast/codarity-predictable-event-revenue