We’ve had a few guests on the show who have sold their businesses, but this case study is the first time we’ve explored what it looks like to buy your business back post-exit. 

After building BestSelf Co. to $45 million in sales, Cathryn Lavery sold her company to private equity in 2022 for 7 figures. She remained involved in the company as a brand ambassador, but watched as they made big changes that did little to grow the business.

Then last year, she was given the once in a lifetime opportunity to buy the business back for pennies on the dollar - a six figure sum - when the private equity firm decided to close down. Now with a second chance to rebuild more sustainably, Cathryn is applying what she learned from her first go-around and taking notes on what the private equity firm did well and where they fell short to fix the mistakes she’s inherited.

Was it worth it? Here’s the full scoop.

View the transcript for this episode at: https://otter.ai/u/7q9URJWpWve5ZPDkpQJML7VBe-E?utm_source=copy_url

Thank you to our sponsor!

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Connect with Cathryn:

• Use code 'CEO' for a discount at https://bestself.co/
• https://www.littlemight.com/
• IG: @bestselfco
• X: @cathrynlavery
• Make QR codes like Cathryn with https://joyqr.com/

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