"Google doesn't know how to trust, so it's looking for signals that other people trust you." We're getting into it today! Into how you can build a reputation search engines can trust, using credibility signals. As you'll hear Laura Jawad share, these credibility signals matter more than ever now that AI is here! So… what are these signals? How can you start leveraging them? And how can SEO and AI searches start feeding you people who are actively searching for you? Because that is the goal! We don't want to just rely on social media—we want to start getting found. If you haven't already expanded out of social media, I cannot recommend it enough. Start now because it takes time to build, which Laura explains really beautifully in this episode. Get ready, you're gonna wanna take notes! Connect w/ Laura: → CEO SEO Scorecard: www.laurajawadmarketing.com/business-not-as-usual → Website: www.laurajawadmarketing.com → Come say hi on Instagram: https://www.instagram.com/meganyelaney