In this episode of Business Not As Usual, Megan sits down with Kwadwo (pronounced QUĀY-jo), host of the Art of Online Business podcast, to break down one of the most misunderstood growth decisions in online business: when your business should start using Meta ads, and when it actually makes sense to hire an ads manager versus running ads yourself.

This conversation is refreshingly honest and grounded. Rather than selling ads as a magic solution, Kwadwo explains why ads don't fix broken offers, why more eyeballs on the wrong funnel usually lead to frustration (not revenue), and how organic sales are the clearest signal that paid traffic will work. If you've ever felt tempted to "just throw money at ads" because you're tired or stuck, this episode will help you slow down and make a smarter decision.

Kwadwo also walks through what he calls his Olympic Gold Medal Testing Framework: a practical way to lower Facebook and Instagram ad lead costs by treating ads like ongoing experiments, not all-or-nothing bets. He shares how to test conservatively, adapt to changes like Meta's Andromeda update, and protect your nervous system (and your cash) while still scaling sustainably.

You'll also hear a nuanced discussion about money, pressure, and leadership, including why saving cash creates more freedom than most online business conversations admit, how knowing your profit per lead changes everything, and why no ethical ads manager should ever guarantee results.

Whether you've never run ads, have had a bad experience in the past, or are right on the edge of scaling again, this episode will help you make decisions from clarity instead of urgency.

Special Moments from the Episode

• "Jesus saves. Meta ads do not." — why ads amplify what's already working (or broken)

• The clearest sign your business is ready for Meta ads (and why income alone isn't enough)

• Kwadwo's profit-per-lead math for deciding DIY ads vs hiring an ads manager

• Why lead magnet ads + launch ads beat "brand-building ads" early on

• How to think about the Meta Andromeda update without panic or overreacting

• A candid conversation about saving money, runway, and freedom most online spaces avoid

Kwadwo's Links:

→48 Hour Ad-Fix Audit (get $20 off!): https://quayjo.thrivecart.com/audit/?coupon=MEGADS

→Listen to The Art of Online Business: https://theartofonlinebusiness.com/aoob-podcast/

Connect with Meg

→Discover how to craft a powerful business origin story that sets you apart, builds trust, and inspires clients to work with you: https://meganyelaney.com/business-story-blueprint

→Come say hi on Instagram: https://www.instagram.com/meganyelaney