Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc.
Only YOU can give up your own identity, to merge it with a leader, with a religion, with a marriage, with an ideology, a cause, a political rally cry, a cult…
Only YOU can choose the comfort of “identifying” with someone, or some group, or some causes, by ignoring the painful and difficult truth that you’d rather not face.
But sooner or later, the mirage will fade, and no one can escape the hard truth...
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