The CMO Asia Podcast

About our special guest: As VP Platform Ecosystem at HubSpot, he shapes the company's platform strategy and lead business programs for its global technology partner ecosystem. Before that, he was the co-founder and CTO of ion interactive, a SaaS company that pioneered interactive content for global enterprises (Cisco, Dell, DHL, General Mills, Microsoft, etc.) and was acquired in 2017. Since 2008, he also runs the Chief Marketing Technologist blog, chiefmartec.com, with over 50,000 readers, analyzing topics at the intersection of marketing, technology, and management. As one of his projects, he created the Marketing Technology Landscape, mapping the growth of the marketing technology industry from a few hundred vendors to 8,000. In 2014, he launched the MarTech conference, where he currently serve as the event's program chair, bringing together a community of thousands of senior marketing operations and technology professionals. He wrote the best-selling book "Hacking Marketing," published by Wiley in 2016, and co-authored of the article "The Rise of the Chief Marketing Technologist" published in Harvard Business Review. He is a frequent keynote speaker at conferences around the world on topics of marketing technology and agile marketing. On this #martech themed episode, he shared with us: >> Why he created this thing called marketing technology landscape, which is this crazy looking graphic that reminds me of the time when I was a fresh marketer entering the industry - of a Coachella Music Festival Poster on steroids! >> How he defines marketing technology? What is marketing technology? What does he mean by marketing and what does he mean by technology? >> Why CMOs and marketers all understand that to have a great brand, they have to deliver on customer experience in a digital world and marketing is the center of it all; Why he thinks marketing should be the champion of a great customer experience as well as the great place to start? >> Whether he agrees #tech is the easiest part of the equation, by turning over to #machinelearning #algorithms and #AI to personalize and and dynamically experiment with individual pieces of content, help CMOs and marketers to do less heavy lifting and shift their focus more on what’s happening between brand and its interface to the world >> Whether it is better to have in your team a technical person who knows marketing or vice versa ie. a marketing person who knows technology? >> What are his thoughts on AI in Marketing; Whether he has a category of AI on his marketing technology landscape? How much of AI is hype and how much is useful and real? >> How his “ more automated, more human and more magical chart” illustrates the kind of AI marketers love to see eg. AI detects a customer is having a problem and alerts a marketer who intervenes personally >> On the average business using hundreds of software which has created a huge problem of efficiency as data must move amongst these systems; What are the distinct solutions to this problem? How does he see this evolving in the next 5-10years? >> On his musical background as a Music major initially; Why he feels like having a creative outlet, such as music for example, can make one a better marketer and positively impact work in a lot of different ways? >> Where marketers can download the free 53-page mini-book — Martech 2030: 5 Trends in Marketing Technology for the Decade of the Augmented Marketer, co-written by him and WPP's global head of product management Jason Baldwin >> Useful Links: Free 53-page Mini-book: https://cdn.chiefmartec.com/wp-content/uploads/2020/10/martech-2030-brinker-baldwin.pdf Martech Landscape Supergraphic 2020:: https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/

About our guest: Darren is a digital transformation subject matter expert. He has worked with large enterprises all over the world on their digital plans and change programmes. He heads up Digital Transformation and Digital Ventures for Google across Asia-Pacific, Japan and China. Darren can now call upon the vast Google and Alphabet resources to help customers with their transformation journey. Previously Darren led a consulting transformation team in Amazon Web Services, where he was responsible for some of their largest digital transformations globally. In this episode, I'll get to jam with him on topics ranging from #customerexperience #CX #digitaltransformation #trust #in #technology #digitalbanking #superapps ##google #company #culture #workfromhome He shares with us: - Why #superapps are gaining popularity in Asia and building their own “Google Play Store” experience - Whether super apps with bigger platforms, more channels, user segments and more apps in the ecosystem with optimal integration OR standalone/ separate apps like Facebook Messenger, Amazon Prime will enhance brand, loyalty and CX - How do Brands and businesses in East implement CX vs the West that brings the innovation and blueprint - What are you some successful verticals and companies that outperform those in the west - What can the East teach the West? - Why #retailbanking is an area he think is right in the middle of that disruptive storm? - Bill Gates famously said “Banking is necessary, banks are not” back in 1994 - Is he right? - Who are banks looking to target with digital solutions? Do they look at gen Z and millennial or are they sticking to gen X and baby boomers who have more money and greater life commitments (need for loans, mortgages etc) than say millennials - While digitalisation has arguably never been more important than it is today, is there enough buy-in from businesses especially in Asia? - How much of digital transformation is technology and how much of it is about culture and mindset - Whether the right balance can be found in Governments’ encouragement of contact tracing apps in the fight against COVID-19, which has thrown open the question of public health versus data privacy - Does he expect, Post-COVID, trust in technology to increase - What are his thoughts on flexible working becoming a salient feature of the new normal? How does Google and the employees adapt to WFH (P.S. Alphabet Inc's Google announcend it would allow employees, who do not need to be in the office, to work from home until the end of June 2021)

On this recent episode recorded on 28th of May 2020, I had the privilege of speaking with Ms Jun from South Korea. We got a pretty killer show, especially for those out there watching this via our live video streams - 80% are CMOs from brands and organizations around the world and the remaining 20% are startup founders and entrepreneurs. So if you are in the startup world, pay attention in the next half hour or so, because we doubled down on a whole bunch of different topics like why Korea is the preferred destination for Startups, the exciting K Startup Grand Challenge, The Accelerating Program and more below: - [x] Her role as Regional Director of Korea IT Industry Cooperation Center - [x] How they foster Korean ICT companies to grow their business by funding them to develop new technologies and business models that can lead the innovative growth for the ICT industry and ultimately the entire national economy by funding promising tech companies such as AI, Data, VR/AR - [x] What has been the highlight of her career ie. having a very wide relationship with young startups who were mostly university students, helping her understand the barriers, obstacles, and needs they have when starting their own businesses, working for the government by supporting them to launch new and innovative projects - [x] What was going to be the highlight of this year ie. the 5th edition of the K-startup Grand Challenge (the world’s largest 3 month accelerator program), where they are seeking applications from startups across the world to come do business in Korea and 60 finalists will be chosen - they’ll be given living expenses of up to $15,490 USD, mentorship, partnerships with the likes of Samsung, and a chance to win from a prize pool of $240,000 USD! - [x] Why Korea; What else is unique about KSGC; What about COVID? - [x] Why are they the preferred partner for growth and expansion in Singapore and ASEAN for Korea’s Creative ICT companies and the bridge to Korean innovative technology? - [x] What are their 3 main offerings that bring Korea and Singapore closer ie. Marketing/ PR Campaign Advice (via organising seminars, roadshows, regular networking events and other marketing efforts), Partnership and Business Mentorships - [x] What is the KSGC Process; The qualification critieria to apply for the KSGC program; How many team members can participate in the program; Are startups required to live in the Republic of Korea;The benefits of participating in the KSGC - [x] How she would like to be remembered and where to find her work ie. K Startup Grand Challenge Website: www.k-startupgc.org FAQ: https://www.k-startupgc.org/project/faq.do - [x] Watch video replay of this podcast episode on YouTube via: https://lnkd.in/gDcsGTH

Our longtime listeners will know we usually get Senior Marketing Leaders, CMOs, CEOs and Entrepreneurs but this week The CMO Asia Podcast is using our live stream/ podcasting feed to signal-boost Black female entrepreneurs and Social Justice content creators. Our podcasts believe #BlackLivesMatter and will continue to amplify voices so often silenced. I reached out to Corny Koehl on LinkedIn and asked whether she would like to come on the podcast and chat about #blacklivesmatter as well as #justicefojarvis Corny Koehl has Executive Produced for the biggest names in media today. She is a two-time Emmy Award winning Producer, and two-time recipient of the Gracie Award for Outstanding Producer from the Alliance for Women in Media. Most recently, she helped develop and was Co-Executive Producer on Super Soul Sunday, a weekly television program hosted by Oprah Winfrey. In 2006, Koehl was instrumental in launching “Oprah & Friends” 24/7 radio channel on XM Radio. As Director of Program Development and Executive Producer, she helmed regular programs including, Oprah’s Soul Series, The Gayle King Show, O the Oprah Magazine Show (hosted by Oprah and Gayle) and more. She shared with us: - How she hopes her new iHeartPodcast Network show ‘Dear Governor’ may help a California man get off death row after three decades - How ‘Dear Governor’ Picks Up The Case Of Death Row Inmate Jarvis Jay Masters; Masters, a renowned Buddhist author, was initially imprisoned in 1981 following an armed robbery conviction; But in 1990 he was sentenced in connection with the 1985 stabbing death of a prison guard; He has steadfastly maintained his innocence on the murder conviction; With newly disclosed evidence that bolsters Jarvis’ claims of innocence, listeners will answer for themselves whether the California Supreme Court should exonerate him or reaffirm his death sentence - How we can help by tuning in, subscribe, post a review, and tell a friend about her “Dear Governor” Podcast; Posting a review and rating of “Dear Governor” on Apple Podcasts goes a long way in sharing Jarvis’ story >> https://www.freejarvis.org/podcast - What Jarvis Masters has to say about the dire circumstances of Covid-19 in prisons - How she feels about the success of Social Justice podcast "DearGovernor" (it is up to 109 on the Apple Podcasts iTunes chart); On moving humanity forward #JusticeForJarvis #BlackLivesMatter - What Jarvis has to speak about the vitality of the #BlackLivesMatter movement, about the loss of George Floyd and the racis t criminal justice system - How to learn more about Jarvis and support his cause >> FreeJarvis.org - Which podcast she cannot live without - Who is her favourite podcaster - Who is her most admired producer - Who would she recommend following (podcaster or producer) - Who, if she could have dinner with any 3 people dead or alive would it be and why - Whether she can remember the first podcast that had an impact on her when she first started out - Whether she prefers LA or New York #blacklivesmatter #justiceforgeorgefloyd #justiceforjarvis #socialjustice #podcast #deargovernor #cmoasia #theshowmustbepaused #podcastblackout