<p>In this interesting episode of the Events Demystified Podcast, we dive deep into the transformative power of AI in event planning and design with Nick Borelli, Director of Marketing at Zenus. Join us as we explore how facial analysis, ethical AI tools, and actual attendee behavior can revolutionize your events by moving beyond traditional metrics like post-show surveys and registration numbers. Nick shares his extensive experience in the event industry and offers insights into leveraging data and AI to create personalized, engaging, and innovative events. </p><p><br /></p><p>Don't miss out on this thought-provoking discussion that challenges the 'we've always done it this way' mindset. </p><p><br /></p><p>00:00 Introduction to Event Feedback</p><p>01:38 Welcome to Events Demystified Podcast</p><p>02:22 Today's Guest: Nick Borelli</p><p>03:39 Nick Borelli's Early Career</p><p>07:47 Transition to Digital Marketing</p><p>09:53 The Importance of Behavioral Data</p><p>20:24 Personalization in Event Marketing</p><p>27:25 Ethics of Facial Recognition and AI</p><p>34:00 Understanding Sentiment Validation</p><p>34:47 The Role of Positive Energy in Group Dynamics</p><p>35:32 Operational Goals and Audience Trends</p><p>36:08 Case Study: Booth Design and Audience Engagement</p><p>38:41 Facial Recognition vs. Facial Analysis</p><p>50:56 The Future of AI in Events</p><p>58:36 Final Thoughts and Industry Insights</p><p><br /></p><p><br /></p><p>👉 Like and share this video to spread the knowledge.</p><p>👉 Episode Notes: <a href="https://eventsdemystified.com/" rel="ugc noopener noreferrer" target="_blank">⁠⁠https://eventsdemystified.com/⁠⁠</a></p><p>👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.</p><p><strong>Sponsored and Produced by Tree-Fan Events Production LLC.</strong> Let's change the way we plan, produce, and experience events together!</p><p>Connect with your Podcast Host at the links below:</p><p><strong>Book Anca to Speak at Your Event:</strong> <a href="https://ancaplatontrifan.me/booking-page/" rel="ugc noopener noreferrer" target="_blank">⁠⁠https://ancaplatontrifan.me/booking-page/⁠⁠</a>LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: <a href="https://www.instagram.com/anca.platon.trifan/" rel="ugc noopener noreferrer" target="_blank">⁠⁠https://www.instagram.com/anca.platon.trifan/⁠⁠</a>Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/</p><p>⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠</p><p><strong>⁠⁠“Events: demystified” Podcast</strong> ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.</p><p>👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!</p>

Events: demystified Podcast

Anca Platon Trifan

194: Behavioral Data, Ethical AI, and the Future of Event Experiences ft Nick Borelli

OCT 17, 202563 MIN
Events: demystified Podcast

194: Behavioral Data, Ethical AI, and the Future of Event Experiences ft Nick Borelli

OCT 17, 202563 MIN

Description

<p>In this interesting episode of the Events Demystified Podcast, we dive deep into the transformative power of AI in event planning and design with Nick Borelli, Director of Marketing at Zenus. Join us as we explore how facial analysis, ethical AI tools, and actual attendee behavior can revolutionize your events by moving beyond traditional metrics like post-show surveys and registration numbers. Nick shares his extensive experience in the event industry and offers insights into leveraging data and AI to create personalized, engaging, and innovative events. </p><p><br /></p><p>Don't miss out on this thought-provoking discussion that challenges the 'we've always done it this way' mindset. </p><p><br /></p><p>00:00 Introduction to Event Feedback</p><p>01:38 Welcome to Events Demystified Podcast</p><p>02:22 Today's Guest: Nick Borelli</p><p>03:39 Nick Borelli's Early Career</p><p>07:47 Transition to Digital Marketing</p><p>09:53 The Importance of Behavioral Data</p><p>20:24 Personalization in Event Marketing</p><p>27:25 Ethics of Facial Recognition and AI</p><p>34:00 Understanding Sentiment Validation</p><p>34:47 The Role of Positive Energy in Group Dynamics</p><p>35:32 Operational Goals and Audience Trends</p><p>36:08 Case Study: Booth Design and Audience Engagement</p><p>38:41 Facial Recognition vs. Facial Analysis</p><p>50:56 The Future of AI in Events</p><p>58:36 Final Thoughts and Industry Insights</p><p><br /></p><p><br /></p><p>👉 Like and share this video to spread the knowledge.</p><p>👉 Episode Notes: <a href="https://eventsdemystified.com/" rel="ugc noopener noreferrer" target="_blank">⁠⁠https://eventsdemystified.com/⁠⁠</a></p><p>👉 Don't forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.</p><p><strong>Sponsored and Produced by Tree-Fan Events Production LLC.</strong> Let's change the way we plan, produce, and experience events together!</p><p>Connect with your Podcast Host at the links below:</p><p><strong>Book Anca to Speak at Your Event:</strong> <a href="https://ancaplatontrifan.me/booking-page/" rel="ugc noopener noreferrer" target="_blank">⁠⁠https://ancaplatontrifan.me/booking-page/⁠⁠</a>LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: <a href="https://www.instagram.com/anca.platon.trifan/" rel="ugc noopener noreferrer" target="_blank">⁠⁠https://www.instagram.com/anca.platon.trifan/⁠⁠</a>Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/</p><p>⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠</p><p><strong>⁠⁠“Events: demystified” Podcast</strong> ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.</p><p>👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!</p>