Events: demystified Podcast

In this episode of Events Demystified Podcast, host Anca Platon Trifan sits down with Arias WebsterBerry, digital marketing expert, entrepreneur, and master sales coach behind Webster Berry Marketing and Launch Nation AI. Together, they unpack how AI is transforming digital marketing, sales funnels, and business growth — not someday, but right now.

Arias shares how he’s helped companies generate over $112M in revenue, trains over 400 sales professionals, and builds automation systems that bridge human creativity with machine precision. The conversation dives deep into practical AI applications for entrepreneurs, event organizers, and business leaders — from boosting event registrations and automating workflows to building authentic, personalized customer journeys at scale.

They also discuss the leadership mindset shifts required for AI adoption, overcoming hesitation, and preparing for the AI-driven future of work. Perfect for founders, marketers, and event professionals ready to scale smarter and lead with innovation.

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In this episode of Events Demystified Podcast, host Anca Platon Trifan welcomes Mike Reed, founder of Sound Quest and Sound Quest Academy, to explore the transformative power of sound, not just as art, but as healing, connection, and business. Mike shares his journey from musician to global sound healer and entrepreneur, revealing how sound can calm the nervous system, deepen event experiences, and open new paths to wellness and purpose. From explaining the science behind sound healing to scaling a sound-based business, this episode blends art, neuroscience, spirituality, and entrepreneurship in a way that will resonate deeply with event organizers, wellness practitioners, and creators alike.

They also discuss the rise of sound healing in corporate and retreat settings, the difference between sound baths and sound healing, how to do it right, and the inner transformation that sparked Mike’s mission. Perfect for anyone curious about integrating wellness into modern events, or rediscovering purpose through the language of sound.

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In this episode of Events Demystified Podcast, host Anca Platon Trifan is joined by Emmy-winning TV host and comedian Mark DeCarlo. They discuss how comedy, improv, and wellness can create happier, more resilient workplaces. Mark shares his journey from comedy to corporate wellness, offering valuable insights on leveraging AI and technology in a human-centric way. They also delve into strategies for overcoming public speaking fears, fostering a positive team culture, and enhancing productivity through happiness. Perfect for leaders, business builders, and anyone interested in blending technology with team wellness.

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In this episode of the Events Demystified Podcast, host Anca Platon Trifan discusses the strategic and transformative aspects of writing a book as a business decision. Joined by guest Steve Martile, founder of Boutique Publishing Agency, this episode explores how entrepreneurs and event professionals can turn their stories into powerful business assets. Steve shares his journey from being a mechanical engineer to founding a successful publishing agency, offering insights on the transition, leveraging personal experiences, and monetizing non-fiction books. They also delve into practical strategies for writing, publishing, and marketing a book, including the use of AI tools and the importance of audiobooks. Whether you're contemplating writing your first book or seeking ways to effectively monetize your expertise, this episode provides valuable guidance and motivation.

00:00 Introduction: Writing a Book as a Business Decision

01:57 Meet the Host and Guest: Anca and Steve

03:59 Steve's Journey: From Engineer to Publisher

05:42 The Transition: Marketing to Publishing

07:44 Monetizing Books: Strategies and Success Stories

11:23 Writing and Publishing Process: Tips and Insights

20:24 Marketing Your Book: Launch and Beyond

24:44 Adapting to Modern Readers: Attention Spans and Formats

27:38 The Power of Audiobooks

27:59 Engagement Through Audible

29:24 The Impact of Meditation Downloads

29:49 The Transition to Life Coaching

30:42 Spotify's Changing Landscape

32:04 Common Myths About Publishing

38:01 The Role of AI in Writing

41:20 The Importance of Authenticity in Audiobooks

42:45 Publishing Trends and AI Tools

43:53 The Value of Personal Stories in Business Books

45:33 The Perception Shift from Doer to Leader

48:39 The Power of Your Own Voice

49:36 Conclusion and Resources

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In this interesting episode of the Events Demystified Podcast, we dive deep into the transformative power of AI in event planning and design with Nick Borelli, Director of Marketing at Zenus. Join us as we explore how facial analysis, ethical AI tools, and actual attendee behavior can revolutionize your events by moving beyond traditional metrics like post-show surveys and registration numbers. Nick shares his extensive experience in the event industry and offers insights into leveraging data and AI to create personalized, engaging, and innovative events.

Don't miss out on this thought-provoking discussion that challenges the 'we've always done it this way' mindset.

00:00 Introduction to Event Feedback

01:38 Welcome to Events Demystified Podcast

02:22 Today's Guest: Nick Borelli

03:39 Nick Borelli's Early Career

07:47 Transition to Digital Marketing

09:53 The Importance of Behavioral Data

20:24 Personalization in Event Marketing

27:25 Ethics of Facial Recognition and AI

34:00 Understanding Sentiment Validation

34:47 The Role of Positive Energy in Group Dynamics

35:32 Operational Goals and Audience Trends

36:08 Case Study: Booth Design and Audience Engagement

38:41 Facial Recognition vs. Facial Analysis

50:56 The Future of AI in Events

58:36 Final Thoughts and Industry Insights

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