<p>In this episode of the Events Demystified Podcast, host Anca Platon Trifan discusses the strategic and transformative aspects of writing a book as a business decision. Joined by guest Steve Martile, founder of Boutique Publishing Agency, this episode explores how entrepreneurs and event professionals can turn their stories into powerful business assets. Steve shares his journey from being a mechanical engineer to founding a successful publishing agency, offering insights on the transition, leveraging personal experiences, and monetizing non-fiction books. They also delve into practical strategies for writing, publishing, and marketing a book, including the use of AI tools and the importance of audiobooks. Whether you&#39;re contemplating writing your first book or seeking ways to effectively monetize your expertise, this episode provides valuable guidance and motivation.</p><p><br></p><p><br></p><p>00:00 Introduction: Writing a Book as a Business Decision</p><p>01:57 Meet the Host and Guest: Anca and Steve</p><p>03:59 Steve&#39;s Journey: From Engineer to Publisher</p><p>05:42 The Transition: Marketing to Publishing</p><p>07:44 Monetizing Books: Strategies and Success Stories</p><p>11:23 Writing and Publishing Process: Tips and Insights</p><p>20:24 Marketing Your Book: Launch and Beyond</p><p>24:44 Adapting to Modern Readers: Attention Spans and Formats</p><p>27:38 The Power of Audiobooks</p><p>27:59 Engagement Through Audible</p><p>29:24 The Impact of Meditation Downloads</p><p>29:49 The Transition to Life Coaching</p><p>30:42 Spotify&#39;s Changing Landscape</p><p>32:04 Common Myths About Publishing</p><p>38:01 The Role of AI in Writing</p><p>41:20 The Importance of Authenticity in Audiobooks</p><p>42:45 Publishing Trends and AI Tools</p><p>43:53 The Value of Personal Stories in Business Books</p><p>45:33 The Perception Shift from Doer to Leader</p><p>48:39 The Power of Your Own Voice</p><p>49:36 Conclusion and Resources</p><p><br></p><p><br></p><p>👉 Like and share this video to spread the knowledge.</p><p>👉 Episode Notes: <a href="https://eventsdemystified.com/" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠https://eventsdemystified.com/⁠⁠⁠</a></p><p>👉 Don&#39;t forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.</p><p><strong>Sponsored and Produced by Tree-Fan Events Production LLC.</strong> Let&#39;s change the way we plan, produce, and experience events together!</p><p>Connect with your Podcast Host at the links below:</p><p><strong>Book Anca to Speak at Your Event:</strong> <a href="https://ancaplatontrifan.me/booking-page/" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠https://ancaplatontrifan.me/booking-page/⁠⁠⁠</a>LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: <a href="https://www.instagram.com/anca.platon.trifan/" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠https://www.instagram.com/anca.platon.trifan/⁠⁠⁠</a>Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/</p><p>⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠</p><p><strong>⁠⁠“Events: demystified” Podcast</strong> ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.</p><p>👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!</p>

Events: demystified Podcast

Anca Platon Trifan

195: Turning Pages & Profits: Turning Your Story into a Business Asset ft. Steve Martile

OCT 31, 202551 MIN
Events: demystified Podcast

195: Turning Pages & Profits: Turning Your Story into a Business Asset ft. Steve Martile

OCT 31, 202551 MIN

Description

<p>In this episode of the Events Demystified Podcast, host Anca Platon Trifan discusses the strategic and transformative aspects of writing a book as a business decision. Joined by guest Steve Martile, founder of Boutique Publishing Agency, this episode explores how entrepreneurs and event professionals can turn their stories into powerful business assets. Steve shares his journey from being a mechanical engineer to founding a successful publishing agency, offering insights on the transition, leveraging personal experiences, and monetizing non-fiction books. They also delve into practical strategies for writing, publishing, and marketing a book, including the use of AI tools and the importance of audiobooks. Whether you&#39;re contemplating writing your first book or seeking ways to effectively monetize your expertise, this episode provides valuable guidance and motivation.</p><p><br></p><p><br></p><p>00:00 Introduction: Writing a Book as a Business Decision</p><p>01:57 Meet the Host and Guest: Anca and Steve</p><p>03:59 Steve&#39;s Journey: From Engineer to Publisher</p><p>05:42 The Transition: Marketing to Publishing</p><p>07:44 Monetizing Books: Strategies and Success Stories</p><p>11:23 Writing and Publishing Process: Tips and Insights</p><p>20:24 Marketing Your Book: Launch and Beyond</p><p>24:44 Adapting to Modern Readers: Attention Spans and Formats</p><p>27:38 The Power of Audiobooks</p><p>27:59 Engagement Through Audible</p><p>29:24 The Impact of Meditation Downloads</p><p>29:49 The Transition to Life Coaching</p><p>30:42 Spotify&#39;s Changing Landscape</p><p>32:04 Common Myths About Publishing</p><p>38:01 The Role of AI in Writing</p><p>41:20 The Importance of Authenticity in Audiobooks</p><p>42:45 Publishing Trends and AI Tools</p><p>43:53 The Value of Personal Stories in Business Books</p><p>45:33 The Perception Shift from Doer to Leader</p><p>48:39 The Power of Your Own Voice</p><p>49:36 Conclusion and Resources</p><p><br></p><p><br></p><p>👉 Like and share this video to spread the knowledge.</p><p>👉 Episode Notes: <a href="https://eventsdemystified.com/" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠https://eventsdemystified.com/⁠⁠⁠</a></p><p>👉 Don&#39;t forget to subscribe, like, and share! Your support helps us continue to deliver insightful and engaging content like this.</p><p><strong>Sponsored and Produced by Tree-Fan Events Production LLC.</strong> Let&#39;s change the way we plan, produce, and experience events together!</p><p>Connect with your Podcast Host at the links below:</p><p><strong>Book Anca to Speak at Your Event:</strong> <a href="https://ancaplatontrifan.me/booking-page/" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠https://ancaplatontrifan.me/booking-page/⁠⁠⁠</a>LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: <a href="https://www.instagram.com/anca.platon.trifan/" target="_blank" rel="ugc noopener noreferrer">⁠⁠⁠https://www.instagram.com/anca.platon.trifan/⁠⁠⁠</a>Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/</p><p>⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠</p><p><strong>⁠⁠“Events: demystified” Podcast</strong> ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.</p><p>👉 Leave us a comment about how you think AV and AI will shape the future of events, and share this episode with others in the industry!</p>