<p>Most contractors think pricing is the problem. It&#39;s not. It&#39;s the invisible currency you&#39;re losing at every customer touchpoint — and you don&#39;t even see it happening.In this episode of Contractor Secrets, I break down exactly how Premium Painting does $1.6M with a $5,800 average job size in Florida, charging 20-40% more than the competition… and still winning the job.I walk you through a head-to-head comparison of &quot;Painter A&quot; (the guy who lets leads come to him, asks the customer to text his info, and never follows up) vs &quot;Painter B&quot; / Premium Painting (the business with systems, automation, and intentional touchpoints). By the end, you&#39;ll see exactly where most home service businesses are bleeding trust — and how to fix it.🎯 What you&#39;ll learn in this video:- What the &quot;invisible currency&quot; really is and why it determines who gets the job- The expectation-result principle and how to use it to your advantage- Why your phone greeting is costing you thousands- The exact intake stack we use: cloud phone (Quo), randomized booking, missed-call text automation, and AI voice agents- How automated email + SMS sequences build trust before you ever show up- Why we do $1.6M without closing a single job on the spot- How to compete against lowballers without dropping your price- The truth about &quot;selling air&quot; and why perceived value wins every time👉 Learn more about DripJobs:https://dripjobs.com👉 DripJobs Startup Program:https://dripjobs.com/startup👉 Purchase the 31 Days of Value and build an EMPIRE: https://www.amazon.com/31-Days-Value-home-service-businesses/dp/B0FQSH32X7</p>

Contractor Secrets

Tanner Mullen

How I Charge 40% More Than My Competition And Still Win...

MAY 5, 202625 MIN
Contractor Secrets

How I Charge 40% More Than My Competition And Still Win...

MAY 5, 202625 MIN

Description

<p>Most contractors think pricing is the problem. It&#39;s not. It&#39;s the invisible currency you&#39;re losing at every customer touchpoint — and you don&#39;t even see it happening.In this episode of Contractor Secrets, I break down exactly how Premium Painting does $1.6M with a $5,800 average job size in Florida, charging 20-40% more than the competition… and still winning the job.I walk you through a head-to-head comparison of &quot;Painter A&quot; (the guy who lets leads come to him, asks the customer to text his info, and never follows up) vs &quot;Painter B&quot; / Premium Painting (the business with systems, automation, and intentional touchpoints). By the end, you&#39;ll see exactly where most home service businesses are bleeding trust — and how to fix it.🎯 What you&#39;ll learn in this video:- What the &quot;invisible currency&quot; really is and why it determines who gets the job- The expectation-result principle and how to use it to your advantage- Why your phone greeting is costing you thousands- The exact intake stack we use: cloud phone (Quo), randomized booking, missed-call text automation, and AI voice agents- How automated email + SMS sequences build trust before you ever show up- Why we do $1.6M without closing a single job on the spot- How to compete against lowballers without dropping your price- The truth about &quot;selling air&quot; and why perceived value wins every time👉 Learn more about DripJobs:https://dripjobs.com👉 DripJobs Startup Program:https://dripjobs.com/startup👉 Purchase the 31 Days of Value and build an EMPIRE: https://www.amazon.com/31-Days-Value-home-service-businesses/dp/B0FQSH32X7</p>