Serve Scale Soar®

Have you ever found yourself looking for small changes that can make a significant impact on your personal life or business? In this week's episode of the podcast, the discussion is centered around the power of incorporating daily non-negotiables that have the potential to transform your life. I share my 5 daily non-negotiables, shedding light on the impact these habits have had on my personal growth, business development, and holistic well-being.

Topics Covered In This Episode:
1. Small daily habits can transform business and personal life.

2. The 5 daily non-negotiables include movement, social media posting, conversations, journaling or meditating, and reading nonfiction.

3. Consistency in these non-negotiables leads to massive impacts.

4. Building habits starts small and grows gradually and can change both business and personal life.

5. It's about a holistic approach to self-care, family, and business.

6. Brandi adapted certain habits to fit her lifestyle and incorporating non-negotiables makes certain aspects a priority.

7. Implementing consistent habits changes the way one shows up for themselves, family, and business.

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In a recent episode of the podcast, we chatted with Ashley Monk, CEO of Onya, an online advertising agency, and dove into the art of cold calling and strategies for successful outreach. Ashley's journey from starting her business at $500 per month to now charging over $10,000 per month offers valuable insights and strategies for entrepreneurs looking to master the art of cold calling.

Topics Covered In This Episode:

1. Cold calling and outreach can be effective strategies for growing businesses, and listeners can benefit from the insights shared.
2. Ashley Monk's journey from starting at $500 per month to now charging over $10,000 per month showcases the possibilities of growth in the industry and the importance of perseverance.
3. Persistence and resilience, as well as developing a thick skin, are crucial qualities for success in cold calling and outreach in the ad management industry.
4. Buying lead lists with specific criteria from platforms like Fiverr can be an informed approach to finding potential clients for cold calling.
5. For every 50 dials made, there may be 2-3 yeses, resulting in a 2-3% conversion rate for obtaining discovery calls, emphasizing the need for consistency and perseverance in cold calling efforts.
6. Building referral partners and understanding the target niche's preferences and behaviors are key strategies for successful outreach in the ad management industry.
7. Tailoring communication and appearance to align with the expectations of different verticals is essential for effective outreach, such as being more formal for traditional organizations and more casual for online businesses.
8. Understanding the target niche and where they spend their time is crucial for reaching them effectively, as the tactics and preferences for outreach can vary by industry.

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In the freelance world, having a game-changing strategy of niching down can greatly impact business growth. Niching down involves narrowing your focus within your business to serve a specific market segment or target audience. In this week’s episode, we discuss how this approach is not only crucial for ad managers but for all freelance professionals in the competitive market. Niching down allows you to provide exceptional value to a specific niche, enabling you to charge higher rates, attract clients more easily, and streamline your systems. This focus aligns with the 3 pillars of success – consistent clients, expert knowledge, and scalable systems.

Topics Covered In This Episode:
1. Niching down involves narrowing your focus within your business to serve a specific market segment or target audience, providing exceptional value in that niche.

2. Specializing in a niche allows for higher profits, easier client attraction, and the opportunity to charge more based on the value brought to the table.

3. Niching down is essential for standing out in the competitive freelance market, as clients seek experts rather than generalists.

4. The three-layer deep niche test is a powerful way to narrow down your niche and specialize in a particular area, boosting your competitive advantage.

5. When starting out, it’s beneficial to prioritize either local or online businesses for 90 days to determine which niche aligns best with your interests and goals - listen to your intuition and choose the niche that feels right for you.

6. It's okay to take on clients outside of your niche if they align with your interests and can pay your fee, especially when beginning your freelance business.

7. You have the flexibility to pivot and change your niche at any point, and niching down shouldn't be a reason to delay getting started in your freelance business.

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In a world where hustle and the pursuit of "more, more, more" are glorified, it’s important to take an alternative perspective. While I am proud to have gone from earning $30,000 to hitting $250,000 in my first full year as a freelancer, it didn’t come without mistakes along the way. The valuable lessons I learned were not just about what I did, but also about what I intentionally did not do. Here, we’ll cover the five things I didn't do that contributed to my success, and provide actionable steps for hitting revenue goals as a freelancer. 

Topics Covered In This Episode:

1. Key focus areas for success: attracting consistent clients, becoming an expert in your field, and building scalable systems.
2. Don't charge by the hour - move away from hourly fees and transition to package pricing for services.
3. Specialize in one or two services rather than offering a laundry list of services to become known as an expert in your industry.
4. When considering hiring a team, ensure your business is set up to support them and that you are still profitable.
5. Focus on sustainable, predictable, and profitable business strategies instead of quick-fix schemes or easy buttons.
6. Sequence is important in business growth - prioritize the necessary steps for your current stage rather than jumping ahead.
7. Prioritize consistent clients, expertise in your field, and scalable systems as a freelance business owner to drive success.