What happens when you lose your six-figure corporate job at 50 and decide to build a business from scratch instead of updating your resume?In this student spotlight, I'm sitting down with LaShall Dodson, who launched Dedicated Virtual Professional Services in March 2024 after a merger acquisition eliminated her Fortune 500 position. In her first year, she made $34,000. By the end of year two? $226,000.LaShall breaks a LOT of the Brandi rules (she doesn't niche down, she runs a full agency with a team of six, and she manages her clients with manila folders), but she's proof that there's more than one way to build a wildly successful service business.In this episode, we're talking about:Going from corporate director to service provider and the mindset shifts that come with itWhy her first year was slow and the mistake that held her back from landing clients soonerHitting a $23K month, then dropping back down, and what she did about itHow joining Strategist Society helped her close out the year at $226KThe real talk on taxes, retirement, and getting your financial house in order as you scaleWhy she manages 17+ retainer clients with physical folders (and why that's actually okay for now)The simple daily habits that moved the needle more than any fancy strategyWhy women sharing their numbers matters more than you thinkWhether you're transitioning from corporate, in your first year of business, or trying to break through to consistent $20K+ months, LaShall's story is going to fire you up.Resources & Links:DM me "STRATEGIST" on Instagram: https://instagram.com/brandimowlesReady to scale past $10K months? Learn about Strategist Society: https://thestrategistsociety.comJust getting started as a service provider? https://conversionsforclients.comFollow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany