Why Your Client Attraction Strategy Isn't Working (You're Fixing the Wrong Thing)
APR 14, 202621 MIN
Why Your Client Attraction Strategy Isn't Working (You're Fixing the Wrong Thing)
APR 14, 202621 MIN
Description
How many discovery calls have you had in the last 90 days? If that number is low, your problem isn't your sales call. It's your leads.In this episode, Brandi shares the exact diagnostic framework she uses with her consulting clients (from $3K months to $40K months) to pinpoint where their pipeline is broken. You'll learn about the three problems every service provider has (leads, conversion, retention), plus the 4C Client Attraction System that maps out your entire client pipeline.In this episode, you'll learn:The three elements of every service business and how to diagnose which one is brokenThe 4C Client Attraction System: Connect, Conversation, Call, CloseSigns that each stage of your pipeline is brokenWhy most service providers are fixing step four when step one is brokenThe benchmarks you need to know (how many calls, what conversion rate)Your three action steps to implement this weekResources mentioned:Predictable Clients Workshop: brandimowles.com/predictableDM "PREDICTABLE" on Instagram @brandimowlesStandards of Excellence Episode: https://brandimowles.com/276Referral Engine Episode: https://brandimowles.com/280Trust Ladder Episode: https://brandimowles.com/244If you're tired of the feast or famine rollercoaster, this episode will show you exactly where to focus your energy to build a predictable client pipeline.Follow the Podcast: https://podcasts.apple.com/us/podcast/serve-scale-soar/id1477998650Follow Brandi on Instagram: https://www.instagram.com/brandimowlesFollow Brandi on Facebook: https://www.facebook.com/Brandiandcompany