What if your most important KPI wasn’t about revenue, leads, or efficiency—but about people? In this episode, operations strategist Layla Pomper shares the story of her Death List KPI: a surprisingly human metric born out of emergency planning that reshaped her entire approach to resilience.
What started as a morbid exercise—writing down who her partner should call if she died—became a powerful reframe. It forced Layla to measure not just internal systems, but the strength of her external relationships. The result? A business that’s not only operationally sound, but relationally resilient.
What You’ll Learn
- Why a Death List KPI matters more than a perfectly documented SOP.
- How to structure your own list by category: legal, financial, operational, technical.
- The role of community as real business infrastructure.
- Why operators in particular need a stronger “village.”
- How one metric can cascade into redesigning your business model, marketing, and personal priorities.
Learn More About Layla Pomper
- (00:00) - Introduction: The Importance of a Death List
- (00:38) - Layla Pomper's Realization and Shift
- (01:43) - Defining the Death List
- (02:53) - Building a Resilient Business Community
- (05:08) - Implementing the Death List in Business Operations
- (35:29) - Conclusion: The Power of Community
Check out the SOP Swap at ProcessDriven
