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<description>&lt;p&gt;This week on the podcast, Rachel &amp; Lynne are chatting with one of their favourite editors, Rob Johnson. A former journalist and now publisher at Engage Media, Rob talks about what he values from freelance writers and why editors like himself rely on good pitches from their contributors to put a great publication together. &lt;/p&gt; &lt;p&gt;He chats about:&lt;/p&gt; &lt;ul&gt; &lt;li&gt;Whether it's ever acceptable to use AI in a pitch or a story&lt;/li&gt; &lt;li&gt;How ideas from freelancers help him as an editor&lt;/li&gt; &lt;li&gt;&lt;span style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;"&gt; Why he welcomes a new angle on an old idea&lt;/span&gt;&lt;/li&gt; &lt;li&gt;Why a writer needs to do some research&lt;/li&gt; &lt;li&gt;How to create a good system for generating story ideas&lt;/li&gt; &lt;li&gt;Why it's important to know the publication's audience&lt;/li&gt; &lt;/ul&gt; &lt;p&gt;Rob's article for Rachel's List about how to pitch is here: &lt;a href= "https://www.rachelslist.com.au/blog/how-to-pitch-and-get-a-yes/"&gt;https://www.rachelslist.com.au/blog/how-to-pitch-and-get-a-yes/&lt;/a&gt;&lt;/p&gt; &lt;p&gt;The Rachel's List Pitch Tracker is here: &lt;a href= "https://www.rachelslist.com.au/toolkit/product/pitch-tracker/"&gt;https://www.rachelslist.com.au/toolkit/product/pitch-tracker/&lt;/a&gt; &lt;/p&gt; &lt;p&gt;Engage Media is at: &lt;a href= "https://engagemedia.com.au/"&gt;https://engagemedia.com.au/&lt;/a&gt; &lt;/p&gt; &lt;p&gt;Find Rachel &lt;a href= "https://www.rachelsmith.com.au"&gt;www.rachelsmith.com.au&lt;/a&gt;&lt;/p&gt; &lt;p&gt;Find Lynne &lt;a href= "https://www.lynnetestoni.com"&gt;www.lynnetestoni.com&lt;/a&gt;&lt;/p&gt; &lt;p&gt;Rachel's List &lt;a href= "https://www.rachelslist.com.au"&gt;www.rachelslist.com.au&lt;/a&gt;&lt;/p&gt; &lt;p&gt;Thanks (as always) to our sponsors Rounded (&lt;a href= "https://www.rounded.com.au"&gt;www.rounded.com.au&lt;/a&gt;), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: &lt;a href= "mailto:hello@rachelslist.com.au"&gt;hello@rachelslist.com.au&lt;/a&gt; for the details.&lt;/p&gt; &lt;p&gt;Episode edited by Marker Creative Co &lt;a href= "https://www.markercreative.co"&gt;www.markercreative.co&lt;/a&gt; &lt;/p&gt; &lt;p&gt; &lt;/p&gt; &lt;p&gt; &lt;/p&gt;</description>

The Content Byte

Lynne Testoni and Rachel Smith

Publisher Rob Johnson on how to pitch a story to an editor (and get a commission)

MAR 16, 202546 MIN
The Content Byte

Publisher Rob Johnson on how to pitch a story to an editor (and get a commission)

MAR 16, 202546 MIN

Description

This week on the podcast, Rachel & Lynne are chatting with one of their favourite editors, Rob Johnson. A former journalist and now publisher at Engage Media, Rob talks about what he values from freelance writers and why editors like himself rely on good pitches from their contributors to put a great publication together. 

He chats about:

  • Whether it's ever acceptable to use AI in a pitch or a story
  • How ideas from freelancers help him as an editor
  • Why he welcomes a new angle on an old idea
  • Why a writer needs to do some research
  • How to create a good system for generating story ideas
  • Why it's important to know the publication's audience

Rob's article for Rachel's List about how to pitch is here: https://www.rachelslist.com.au/blog/how-to-pitch-and-get-a-yes/

The Rachel's List Pitch Tracker is here: https://www.rachelslist.com.au/toolkit/product/pitch-tracker/ 

Engage Media is at: https://engagemedia.com.au/ 

Find Rachel www.rachelsmith.com.au

Find Lynne www.lynnetestoni.com

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co