Confessions of an Agency Person
Media sales and media agencies work incredibly closely together—but if we’re honest, there are still plenty of frustrations on both sides of the table.In this episode of Media Sales Mastery, we’re tryingsomething a little different.Ahead of the recording, a number of agency professionals were invited to submit completely anonymous “confessions”—unfiltered thoughts about what they wish media salespeople truly understood about how agencieswork, how decisions get made, and what actually frustrates them when dealing with sellers.These aren’t polished answers or PR-friendly statements. They’re the kind of things agency people normally only say behind closed doors.Joining me to unpack them in real time is Adele Gibb,Managing Director of Carat South Australia. Together, we’llread through these anonymous confessions and discuss what they reveal about the real dynamics between agencies and media sales teams.Some of them are funny.Some are uncomfortable.And some might challenge the way media sellers think about their role entirely.If you work in media sales and have ever wondered what agency buyersreally think but rarely say out loud, this episode is for you.Expect honest conversation, practical insights, and a few uncomfortable truths that might just make you a better seller.Connect with Jamie on LinkedIn: https://www.linkedin.com/in/jamie-wood-1b824017/
