<p>Wade Kingsley, founder of The Ideas Business, returns to unpack a critical issue affecting advertising markets – the devaluation of creativity in soft, commoditized markets.</p>
<p>We explore why innovation and idea-led solutions take a backseat during price- driven periods, how this impacts the industry, and strategies for reframing creativity as a tool to unlock value in even the toughest conditions.</p>
<p><br /></p>
<p>Follow Wade on <a href="https://www.linkedin.com/in/wadekingsley/" target="_blank" rel="ugc noopener noreferrer">LinkedIn.</a>
</p>
<p>For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on <a href="https://www.linkedin.com/in/jamie-wood-1b824017/" rel="ugc noopener noreferrer" target="_blank">LinkedIn</a>.</p>
<p><br /></p>
<p>Edited, Hosted and Produced by <a href="https://www.linkedin.com/in/joanne-helder-630822b2/" rel="ugc noopener noreferrer" target="_blank">Joanne Helder</a></p>
