Cold calls get attention, but follow-up is where deals are won. We break down a simple, repeatable system to turn first touches into trusted shipper relationships using sharp recaps, smart timing, and notes that make every call build on the last.We cover how to log key personal and operational details in your CRM, set the next step before hanging up, use market signals to add timely value, and communicate early and honestly when conditions shift—so you move from “price check” to trusted partner. Support Our Sponsors: Togo: Click Here OperFi: Click Here QuikSkope - Get a Free Trial: Click Here Levity: Click Here DAT One - Brokers & Carriers: Click Here to get 10% off your first year! DAT Outgo Factoring for Carriers: Click Here AscendTMS: Click Here and use promo code RA-freight360! to get AscendTMS FREE for 90 days! Recommended Products: Click HereFreight Broker Basics Course: Click HereJoin Our Facebook Group: Click HereCheck out all of our content online: Click Here