This is Part 2 of a special 2-part series on competition and product overlap in indie retail. Once you've processed the emotions behind a "copycat" moment, what comes next? In this episode, I walk you through my CLEAR framework for grounding yourself, then share three common paths store owners take when a competitor feels too close for comfort: focusing inward, protecting their turf, or collaborating with caution. You'll hear the benefits and trade-offs of each, my personal stance, and a mic-drop truth I've learned after years of studying independent retailers. For show notes, including links to the documentary and resources I mentioned in this episode, visit www.savvyshopkeeper.com/episode259 Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here: Website: Savvy ShopkeeperInstagram: @savvyshopkeeperMastermind Group: Master Shopkeepers