The Headliner Podcast: Discovery and Marketing

Let's learn about the podcasting trends to watch for in 2026. On this episode of the podcast, Headliner talks about how video is becoming increasingly important for keeping listeners engaged and helping them find new shows. With Spotify and YouTube stepping up their video game, it's clear that podcasters need to jump on board! We also discuss the shift towards off-app discovery. Social media, YouTube, and paid ads are now key for reaching more people. We share tips on how to make your content pop with better visibility using metadata and captions. As we wrap things up, we also stress the need to build a strong community and explore different ways to make money in the ever-changing podcast world. This episode is full of great advice for anyone looking to stay ahead in podcasting! (00:00) About six to seven out of ten podcast listeners are Gen Z (00:37) We're looking ahead because podcasting is the future (01:15) Video is going to be at the top of the 2026 pod trends list (02:09) Spotify and YouTube are increasing their investment in video for podcasters (06:20) Off-app podcast discovery...what is it? (09:01) Discovery with paid podcast promotion (10:41) Okay, so now can we talk about the super fun optimization stuff (14:18) Make the transition from podcast to video to grow your audience (16:52) Optimize your content (18:34) Many podcasters focus in on building their community first before monetizing (22:38) Final thoughts and closing remarks Show notes created by Headliner

In this episode of the Headliner Podcast, hosts Nicholas and Elissa dish out tasty tips on how to use your podcast's back catalog to grow your audience. With Thanksgiving around the corner, they cleverly compare "leftovers" to the gems you've already created. They chat about the perks of reintroducing evergreen episodes to fresh ears and keeping your podcast buzzing during the busy season. Nicholas and Elissa share fun ways to "reheat" your content, from resharing clips on social media to using Headliner's new automatic clip feature for easy promotion. They stress the importance of staying visible in the podcasting world and how reposting older content can hook both newbies and loyal fans. Plus, they dive into the benefits of transcripts and captions, which boost accessibility, SEO, and audience retention. With a treasure trove of tips and tools, this episode is packed with actionable advice to help you make the most of your podcast this holiday season and beyond. Don't miss these insights that will inspire you to dig into your back catalog and showcase the best of your podcasting journey! (00:00) Nicholas and Elissa host the Headliner podcast (00:31) This week's podcast is about using leftovers to grow your podcast (01:34) Reheating your podcast back catalog to boost audience growth (06:03) Headliner's Automatic Clips for Back Catalog feature (07:32) Getting automated clips during the holidays can help pad your content calendar (09:35) Reformat old podcasts - hint, try Eddy! (12:49) 'Bake' in some captions (15:26) Sharing is caring when it comes to podcasting! (17:07) Posting regularly keeps your feed active and your audience engaged (18:56) There are lots of tools out there that can help you grow your podcast Show notes created by https://headliner.app

In this episode of the Headliner Podcast, hosts Nicholas and Elissa dive into YouTube's definitive guide to creating engaging podcast content. They emphasize the importance of getting your podcast on YouTube, highlighting that any effort is better than none. With YouTube being the second largest search engine, they discuss various video formats—from simple audiograms to fully produced video content—and how each can elevate your podcast's presence. Elissa and Nicholas share practical tips on enhancing video quality, including the use of dynamic visuals and the significance of eye-catching thumbnails that act like billboards for your content. They also explore the value of metadata, including chapters for better navigation and SEO optimization, ensuring your podcast reaches the right audience. Additionally, they touch on the importance of community engagement through features like YouTube Shorts and community posts, which can help maintain audience interest even between episodes. With insights on leveraging analytics to refine your strategy, this episode is packed with actionable advice for podcasters looking to grow their reach on YouTube. Don't miss out on these valuable insights to help you effectively promote your podcast on one of the world's largest platforms! (00:00) Get your podcast on YouTube. (00:32) YouTube released what they're calling the definitive guide to creating engaging podcast content (01:25) Podcasting on YouTube (02:04) The good, the better, and the best (08:03) Tips for making YouTube thumbnails (12:31) One thing that's really important to YouTube is to make sure videos are navigable by adding chapters (16:18) YouTube shorts allow you to link your podcast to other platforms (23:25) Use YouTube to grow your podcast Show notes created by https://headliner.app

In this episode of the Headliner Podcast, hosts Nicholas and Elissa explore YouTube's exciting new features for podcasters in 2026. They discuss how these tools aim to simplify podcasting and why creators should take advantage of YouTube's growing investment in the medium. From AI-enhanced editing to expanded thumbnail testing, Nicholas and Elissa break down the benefits of these updates to help podcasters reach a wider audience. With over 1 billion monthly podcast listeners on YouTube, they stress the importance of starting now to enjoy the advantages of early adoption. They also share practical tips for establishing a presence on YouTube, including creating a podcast playlist, optimizing file names, and using Headliner's tools for smooth content transformation. Additionally, they highlight the value of audience engagement through YouTube's comments to build community and grow your channel. Don't miss this insightful episode that will help you navigate the evolving landscape of podcasting on YouTube! (00:00) YouTube announced a bunch of new features for podcasters in 2026 (01:52) Transform audio to video with audiograms (02:20) YouTube is increasing its investment in podcasting with new tools and features (06:15) YouTube is massive for podcasting already (09:50) Getting started with YouTube is super easy. (15:06) Get on YouTube as soon as possible Show notes created by https://headliner.app

In this episode of the Headliner Podcast, hosts Nicholas and Elissa discuss the rise of video podcasting and whether podcasters should make the jump to video. They explore the benefits of adding a video, the growing popularity of podcast videos, and how video can enhance audience engagement. They also address the challenges of video editing and the technical aspects involved. This episode is filled with insights to help you decide if it's time to elevate your podcast! Want to learn even more? Check out our latest blog: https://www.headliner.app/blog/2025/09/25/video-for-podcasts-and-how-to-make-video-easy/ (00:00) Intro (00:56) Why should our listeners pivot to video? (06:57) You can use social video to boost your podcast sales and promotion (09:13) Cons for video (14:50) It can be daunting, but that doesn't mean it is (15:44) So should you pivot to video? (18:35) Having a video component opens up additional discovery avenues for podcasts Show notes created by https://headliner.app