The Headliner Podcast: Discovery and Marketing
The Headliner Podcast: Discovery and Marketing

The Headliner Podcast: Discovery and Marketing

Headliner

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Episodes

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Want to grow your podcast or YouTube channel? Meet your new, go-to resource for audience growth, marketing strategies, and content creation tips tailored for podcasters and creators. Every other week, we break down what's working (and what's not) when it comes to growing your show, share actionable insights from industry experts, and explore the latest tools to help you promote smarter—not harder. Whether you're just starting out or ready to take your audience to the next level, we'll help you cut through the noise and grow with confidence with Headliner.

Recent Episodes

Reheat Your Podcast Leftovers: Turn Old Episodes Into New Growth
NOV 25, 2025
Reheat Your Podcast Leftovers: Turn Old Episodes Into New Growth

In this episode of the Headliner Podcast, hosts Nicholas and Elissa dish out tasty tips on how to use your podcast's back catalog to grow your audience. With Thanksgiving around the corner, they cleverly compare "leftovers" to the gems you've already created. They chat about the perks of reintroducing evergreen episodes to fresh ears and keeping your podcast buzzing during the busy season.

Nicholas and Elissa share fun ways to "reheat" your content, from resharing clips on social media to using Headliner's new automatic clip feature for easy promotion. They stress the importance of staying visible in the podcasting world and how reposting older content can hook both newbies and loyal fans.

Plus, they dive into the benefits of transcripts and captions, which boost accessibility, SEO, and audience retention. With a treasure trove of tips and tools, this episode is packed with actionable advice to help you make the most of your podcast this holiday season and beyond.

Don't miss these insights that will inspire you to dig into your back catalog and showcase the best of your podcasting journey!

(00:00) Nicholas and Elissa host the Headliner podcast

(00:31) This week's podcast is about using leftovers to grow your podcast

(01:34) Reheating your podcast back catalog to boost audience growth

(06:03) Headliner's Automatic Clips for Back Catalog feature

(07:32) Getting automated clips during the holidays can help pad your content calendar

(09:35) Reformat old podcasts - hint, try Eddy!

(12:49) 'Bake' in some captions

(15:26) Sharing is caring when it comes to podcasting!

(17:07) Posting regularly keeps your feed active and your audience engaged

(18:56) There are lots of tools out there that can help you grow your podcast

Show notes created by https://headliner.app

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22 MIN
The Definitive Guide to Podcasting on YouTube: How to REALLY Grow a Podcast on YouTube
OCT 23, 2025
The Definitive Guide to Podcasting on YouTube: How to REALLY Grow a Podcast on YouTube

In this episode of the Headliner Podcast, hosts Nicholas and Elissa dive into YouTube's definitive guide to creating engaging podcast content. They emphasize the importance of getting your podcast on YouTube, highlighting that any effort is better than none. With YouTube being the second largest search engine, they discuss various video formats—from simple audiograms to fully produced video content—and how each can elevate your podcast's presence.

Elissa and Nicholas share practical tips on enhancing video quality, including the use of dynamic visuals and the significance of eye-catching thumbnails that act like billboards for your content. They also explore the value of metadata, including chapters for better navigation and SEO optimization, ensuring your podcast reaches the right audience.

Additionally, they touch on the importance of community engagement through features like YouTube Shorts and community posts, which can help maintain audience interest even between episodes. With insights on leveraging analytics to refine your strategy, this episode is packed with actionable advice for podcasters looking to grow their reach on YouTube.

Don't miss out on these valuable insights to help you effectively promote your podcast on one of the world's largest platforms!

(00:00) Get your podcast on YouTube.

(00:32) YouTube released what they're calling the definitive guide to creating engaging podcast content

(01:25) Podcasting on YouTube

(02:04) The good, the better, and the best

(08:03) Tips for making YouTube thumbnails

(12:31) One thing that's really important to YouTube is to make sure videos are navigable by adding chapters

(16:18) YouTube shorts allow you to link your podcast to other platforms

(23:25) Use YouTube to grow your podcast

Show notes created by https://headliner.app

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23 MIN
How Guests Spark Engagement: The Perfect Match for Podcast Growth
AUG 26, 2025
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22 MIN