The Headliner Podcast: Discovery and Marketing

In podcasting, growth is a continuous journey, but many creators encounter a common challenge: the growth plateau. This episode delves into paid podcast promotion as a crucial tool for overcoming these barriers. Headliner suggests that a plateau can be a moment to pause and strategize rather than a sign of failure. Headliner explore the landscape of paid promotion, emphasizing its importance in today's competitive space alongside owned and earned media. The episode covers various paid promotion methods, from host-read ads to social media campaigns, and explains how these can effectively target the right audience. Tracking metrics and ensuring IAB compliance are also highlighted as essential for measuring success. Addressing misconceptions around paid promotion, the hosts encourage podcasters to view these strategies as a way to enhance their work, not diminish authenticity. By investing in paid promotion, podcasters can expand their reach and build a loyal listener base. Headliner reminds podcasters that the podcasting journey is about growth. A plateau is an opportunity to regroup and push forward. If you're feeling stuck, this episode offers valuable insights and practical advice on leveraging paid promotion to elevate your podcast. Tune in and prepare to tackle your next challenge! (00:00) Intro! (00:45) What is paid podcast promotion? (01:56) Why would we do paid advertising? (02:29) Hitting a 'growth plateau' with podcast (05:06) Podcaster POV: Paid podcast promotion is... (09:53) Headliner and Sounds Profitable Paid Podcast Promotion Landscape (12:52) In podcasting vs. out-of-podcasting (off platform advertising) (16:45) Targeting listeners and ad tech (18:16) More on advertising off platform (23:21) What to look for in tools that help (27:30) Measuring success. Understanding KPIs...listens, plays, and metrics (31:18) Headliner's Podcast Promo (34:30) Questions? Let us know! Email [email protected], leave a comment, or DM us @headlinerapp Show notes created by Headliner

Valentine's Day is almost here, making it the perfect time to show your podcast some love! In our latest episode, we share creative strategies to promote your podcast and engage your audience. From leveraging YouTube for discoverability to the power of captions, there's a lot of little things you can do to help remind your show just how much you care. Happy Valentine's Day; now go show your show some love! (00:00) Introduction to showing your podcast some love (01:18) Why YouTube is essential for podcast discoverability (05:45) The impact of AI on YouTube and podcasting (09:30) The power of captions and transcripts (13:10) Exploring new social media platforms (17:45) Engaging with your audience for growth (21:00) Investing in your show, think paid podcast promotion (25:30) Final thoughts on loving your podcast! Show notes created by Headliner AI. Create show notes, transcripts, and more at https://eddy.headliner.app

In this episode of the Headliner Podcast, Headliner discusses the impactful role of podcasting in brand growth! We'll explore how businesses can leverage podcasts to connect with audiences and enhance their brand presence. With compelling stats, the importance of engaging content and storytelling that resonates with niche audiences has never been more podcasting-y. Headliner also outline the pros and cons of podcasting, discussing time commitments and editing challenges, while also highlighting the immense ROI potential for brands. Whether you're starting a podcast or revitalizing an existing one, this episode is filled with actionable advice to navigate the podcasting landscape effectively. Join us for this enlightening discussion and discover how to harness the power of podcasting for your brand! (00:00) How to promote your podcast (00:28) How to use a podcast to grow your brand (01:57) Podcasts are REALLY popular (07:24) Metrics, returns, and KPIs (11:18) B2B podcasts vs. branded podcasts (14:33) Starting a podcast is a great way to inject new audiences into your brand (20:15) How to cut through the noise in podcasting (24:01) Podcasting is really good for brands (25:34) Podcasts as content repurposing machines Show notes created by Headliner

Let's learn about the podcasting trends to watch for in 2026. On this episode of the podcast, Headliner talks about how video is becoming increasingly important for keeping listeners engaged and helping them find new shows. With Spotify and YouTube stepping up their video game, it's clear that podcasters need to jump on board! We also discuss the shift towards off-app discovery. Social media, YouTube, and paid ads are now key for reaching more people. We share tips on how to make your content pop with better visibility using metadata and captions. As we wrap things up, we also stress the need to build a strong community and explore different ways to make money in the ever-changing podcast world. This episode is full of great advice for anyone looking to stay ahead in podcasting! (00:00) About six to seven out of ten podcast listeners are Gen Z (00:37) We're looking ahead because podcasting is the future (01:15) Video is going to be at the top of the 2026 pod trends list (02:09) Spotify and YouTube are increasing their investment in video for podcasters (06:20) Off-app podcast discovery...what is it? (09:01) Discovery with paid podcast promotion (10:41) Okay, so now can we talk about the super fun optimization stuff (14:18) Make the transition from podcast to video to grow your audience (16:52) Optimize your content (18:34) Many podcasters focus in on building their community first before monetizing (22:38) Final thoughts and closing remarks Show notes created by Headliner

In this episode of the Headliner Podcast, hosts Nicholas and Elissa dish out tasty tips on how to use your podcast's back catalog to grow your audience. With Thanksgiving around the corner, they cleverly compare "leftovers" to the gems you've already created. They chat about the perks of reintroducing evergreen episodes to fresh ears and keeping your podcast buzzing during the busy season. Nicholas and Elissa share fun ways to "reheat" your content, from resharing clips on social media to using Headliner's new automatic clip feature for easy promotion. They stress the importance of staying visible in the podcasting world and how reposting older content can hook both newbies and loyal fans. Plus, they dive into the benefits of transcripts and captions, which boost accessibility, SEO, and audience retention. With a treasure trove of tips and tools, this episode is packed with actionable advice to help you make the most of your podcast this holiday season and beyond. Don't miss these insights that will inspire you to dig into your back catalog and showcase the best of your podcasting journey! (00:00) Nicholas and Elissa host the Headliner podcast (00:31) This week's podcast is about using leftovers to grow your podcast (01:34) Reheating your podcast back catalog to boost audience growth (06:03) Headliner's Automatic Clips for Back Catalog feature (07:32) Getting automated clips during the holidays can help pad your content calendar (09:35) Reformat old podcasts - hint, try Eddy! (12:49) 'Bake' in some captions (15:26) Sharing is caring when it comes to podcasting! (17:07) Posting regularly keeps your feed active and your audience engaged (18:56) There are lots of tools out there that can help you grow your podcast Show notes created by https://headliner.app