In this episode of the Headliner Podcast, Headliner discusses the impactful role of podcasting in brand growth! We'll explore how businesses can leverage podcasts to connect with audiences and enhance their brand presence. With compelling stats, the importance of engaging content and storytelling that resonates with niche audiences has never been more podcasting-y. Headliner also outline the pros and cons of podcasting, discussing time commitments and editing challenges, while also highlighting the immense ROI potential for brands. Whether you're starting a podcast or revitalizing an existing one, this episode is filled with actionable advice to navigate the podcasting landscape effectively. Join us for this enlightening discussion and discover how to harness the power of podcasting for your brand! (00:00) How to promote your podcast (00:28) How to use a podcast to grow your brand (01:57) Podcasts are REALLY popular (07:24) Metrics, returns, and KPIs (11:18) B2B podcasts vs. branded podcasts (14:33) Starting a podcast is a great way to inject new audiences into your brand (20:15) How to cut through the noise in podcasting (24:01) Podcasting is really good for brands (25:34) Podcasts as content repurposing machines Show notes created by Headliner